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The Teachchain team aimed to launch a groundbreaking EdTech solution, but lacked a clear vision for platform functionality and had no defined brand identity. They turned to Lazarev.agency to apply EdTech platform design principles, creating a purposeful user experience that prioritizes user acquisition and positions the startup for growth in a competitive market.
Our vision was clear: transform mundane learning into an exciting journey filled with rewards for everyone - students, educators, and contributors alike. We aimed to unveil a new facet of education, captivating young audiences and inspiring them to participate in the growth, sharing, and advancement of global IT education.
To achieve this, we integrated a variety of gamification elements, interactions, and a vibrant brand identity that invoked positive emotions and conveyed the promise of a brighter future.
With a platform structured around contributors, students, and sponsors, we initiated our focus on contributors. This stems from the pivotal need to attract those who generate learning materials for students, priming the learning journey. The contributor homepage showcases buyers, authored materials, sales volumes, and platform-wide earnings statistics.
We've developed a straightforward process for contributors to showcase their expertise before crafting content on a particular topic. Once passed successfully, they can enrich their material with videos, images, and code in the “Contribute” section. Every contribution is saved automatically and subjected to a review by admins.
The student profile includes various features that display learning progress through a progress bar indicating module completion and overall learning time. Within the profile, students have the option to share their bio, view followers, see those they follow, identify sponsors, showcase skills and stats, and track token usage. We intentionally incorporate gamification elements to enhance student engagement and elevate the allure of their learning journey.
As the platform mainly offers paid materials, students require funds for learning. To support them, we introduced the sponsorship feature. Students have dedicated pages to connect with sponsors, while sponsors can track their impact through stats like investment, students supported, sponsorship requests, and more. We've also enabled students to showcase job-seeking progress, ensuring sponsors are informed about their investment's return.
The enticing landing page prioritizes contributors and students, getting the platform up and running. Additionally, we crafted inviting social media banners and email designs, building a strong foundation of trust and engagement with the audience. To make learning easy on the move, our team designed a mobile interface of the data-rich B2C platform.
Common questions about this topic
A thoughtful EdTech platform design creates intuitive workflows, personalized experiences, and clear navigation, helping learners stay engaged and motivated throughout their journey.
By simplifying complex learning processes and tailoring the interface for different personas, design reduces friction, making users more likely to return and continue using the platform.
UX research identifies user needs, pain points, and behavior patterns. Integrating these insights ensures that the platform meets diverse learner requirements while driving adoption.
EdTech design allows customization of interfaces and features to match the expectations of different personas, ensuring each user has a seamless, relevant learning experience.
Clear navigation, visual cues, and logical task flows minimize cognitive load, enabling learners to focus on content rather than struggling with platform mechanics.
A polished, easy-to-use interface creates positive first impressions, reduces onboarding friction, and encourages recommendations, which helps attract and retain new users.
Learning needs evolve over time. Regularly refining EdTech platform design based on analytics and user feedback ensures the platform remains effective, engaging, and competitive.
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“Through a detailed understanding of the client’s platform, Lazarev. was able to create a clean and intuitive UI/UX design that ticked all the boxes. The team was receptive to all requirements and requests and adapted well to timeline changes. They produced accurate mockups at every iterative stage.”
Founder at Pika AI