Intent on improving conversions and click-through rates, the 11Sight team approached Lazarev to redesign their website, create a new design system and overhaul their digital experience.
We fused storytelling and animations to reflect the innovative nature of the product while adding a human touch to the site. To capture sales, we offered the audience a free trial, that is, connect with 11Sight representatives via their video call platform.
Showcase how the product works and convey its UVP
We organized the information in a structured, coherent way to help visitors understand better the way how the way the platform works.
Differentiate the product through engaging UX
We used a lot of visual "tricks" to catch visitor’s attention and distinguish the product from other competitors in the space.
Increase conversion and retention rates
We provided a clearer understanding of the 11Sight product, and we also showcased it to potential users in a way that resonates.
Our team faced the challenge of reimagining how to effectively present the value of 11Sight product on their website.
Story-focused digital experience
We crafted a design system as a rich brand narrative. The story guides prospects down the site, uncovering their pain and presenting the solution. Visually contrasting blocks carrying different semantic content follow one another through the site. In such a way, we reached a balanced experience that educates and entertains prospects keeping them engaged.
Unique product presentation
Setting affiliate marketing terms
Showcasing platform features
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Activote is a mobile social app that empowers U.S. citizens to take a more proactive role in their country’s politics. The app allows users to monitor all political events, share their opinions with others, participate in live polls, and more.