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11 Sight
https://www.11sight.com/

How we increased conversion rates for an innovative video engagement platform

Award-Winning
Project:
Industry:
Media/content
Services:
Design system
Startup web design
UX/UI design
Web design services
A gradient background with 11Sight logo at the center
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About
the project

A compelling online presence is essential for converting visitors into subscribers. 11 Sight, recognized as one of the most innovative companies of 2021 at Silicon Valley's annual flagship conference, needed a promotional website that would effectively showcase their one-click video technology and drive subscription growth. They partnered with Lazarev.agency to create a conversion-focused digital experience.

Results
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The Project’s
Discovery Phase

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First Point

Developed visual design that sets the product apart from competitors

We created an eye-catching design system featuring contrasting colors, dynamic composition, and smart typography to highlight key product elements. This distinctive visual approach ensures 11 Sight stands out in the crowded customer engagement space, immediately capturing visitor attention and communicating innovation.

What you need to know about a design system audit

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Second Pooint

Implemented story-driven page structure to highlight the product

We structured each page using a sales funnel approach where every section tells part of the product story. This narrative-driven design guides users naturally through understanding the product, its features, and benefits, incorporating key figures and product highlights that support the overall message and maintain engagement.

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Third Point

Created clear product value presentation to drive higher conversion rates

We focused on presenting product benefits in a clear, profitable manner that ensures users immediately grasp the value proposition. By dedicating each section to one core idea, we eliminated distractions and kept visitor attention focused on the message that matters, directly supporting conversion goals.

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Fourth Point

Integrated visual tricks and animations to make the product stand out

We combined storytelling with dynamic animations to showcase the product's innovation while adding a human touch. Moving, flying, and transforming objects create engaging visual experiences that capture attention and seamlessly communicate each page's story, reinforcing the platform's cutting-edge nature.

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Fifth Point

Optimized mobile adaptation to increase user engagement

We adapted our story-driven approach to work seamlessly across mobile devices, recognizing that mobile accessibility is crucial for reaching potential customers. This responsive implementation ensures consistent engagement and conversion potential regardless of how users access the site.

Mobile first web design guide: strategy, rollout, and examples

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FAQ

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What makes visual design effective for technology products like 11 Sight?

Using contrasting colors, dynamic composition, and smart typography helps technology products stand out from competitors. Eye-catching design immediately communicates innovation and captures visitor attention, which is essential in crowded markets.

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How does story-driven page structure improve product showcasing?

A narrative approach guides users naturally through understanding the product and its benefits. By presenting information as a story with key figures and highlights, visitors remain engaged and are more likely to grasp the full value proposition.

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Why is clear product value presentation important for conversion rates?

When users immediately understand what they gain from a product, they're more likely to convert. Presenting one core idea per section eliminates distractions and maintains focus on the message, directly supporting conversion goals.

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How do animations and visual tricks enhance product presentation?

Dynamic visuals like moving and transforming objects capture attention while adding personality to the site. Combined with storytelling, these elements showcase innovation and create engaging experiences that make products memorable.

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Why is mobile adaptation crucial for customer engagement platforms?

Many potential customers access websites from mobile devices, so responsive design is essential for reaching them effectively. Mobile adaptation ensures consistent engagement and conversion potential across all devices.

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What is a sales funnel approach in website design?

A sales funnel guides visitors through multiple stages of education and engagement, moving them progressively toward conversion. Each page and section serves a specific purpose in this journey, addressing questions and building confidence.

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How does UX optimization contribute to customer retention?

Improved user experience in the core product makes it easier and more enjoyable to use, reducing friction and frustration. When customers have positive experiences, they're more likely to continue their subscriptions long-term.

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Hit me up! Let’s chat about your growth

Kirill Lazarev
Founder of Lazarev.
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