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DragonGC
https://www.dragongc.com/

How We Helped a LegalTech AI Startup Win Market Trust and Accelerate Growth

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About
the project

Design Focused on Client Acquisition and Retention

DragonGC is a LegalTech AI platform that helps companies strengthen shareholder relations and stay compliant across 500+ disclosure topics. By equipping legal teams with AI-powered tools for rapid analysis and preparation, it enables faster decision-making and consistent regulatory alignment.

When DragonGC came to us, they faced a critical challenge: their market potential was strong, but their brand presence was holding them back. The website failed to communicate core benefits, the identity felt outdated, and there was no cohesive system to carry the brand across investor presentations, marketing campaigns, and product experiences. With a major marketing push ahead, we needed to position DragonGC not just as another tool, but as the trusted, market-ready platform legal teams would choose and stay with.

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Results
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The Project’s
Discovery Phase

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Overview

Aligned Brand Strategy with LegalTech’s Need for Precision and Innovation

Despite having advanced AI capabilities and deep legal expertise, DragonGC risked being overlooked. The brand lacked the authority, clarity, and competitive signal needed to win over high-value clients. We reframed the platform as the go-to choice for compliance-minded enterprises, shaping a message and presence that reflected precision, speed, and strategic value.

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First Point

Enhanced Digital Presence to Embody Progress and Confidence

DragonGC’s 2024 launch was strategically timed to signal strength and long-term vision in a rapidly evolving legaltech landscape. As AI reshapes legal services, DragonGC positions itself as a platform built for performance, trust, and measurable client impact.

To support this positioning, we clarified the brand narrative around outcomes: faster due diligence, clearer risk visibility, and stronger deal confidence. Every element of the platform such as messaging and visual language, was crafted to reinforce the value clients gain: speed, accuracy, and the confidence to close.

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Second Point

Shaped Brand Communication to Speak Directly to the Target Audience

We developed a unified style for all elements, from pitch deck and social media posts to signage and brochures. This approach ensures the brand communicates clearly with clients and investors across digital and physical touchpoints. A consistent presence across all channels improves recognition and strengthens trust.

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Third Point

Designed a Website that Clearly Communicates the Platform’s Value

We rebuilt the website around real-world use cases that speak directly to legal teams’ challenges: from faster shareholder reporting to airtight compliance workflows. Testimonials from recognized companies were integrated to add immediate social proof, lowering decision-making barriers for prospective buyers.

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Fourth Point

Turned Product Insight Into a Conversion Driver

We introduced a Report Preview feature, allowing visitors to filter and view a portion of the platform’s analytics before purchase. This “try before you buy” approach, adapted from paywalled media, created a clear link between the platform’s intelligence and its business value, driving interest and motivating upgrades to full access.

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Fifth Point

Built Transparency and Human Connection To Attract Leads

Enterprise buyers choose partners, not just products. We redesigned the “About” section to put the team front and center, complete with biographies and photos, signaling that real experts stood behind the platform. This human layer complemented the platform’s technical credibility, fostering trust from the first interaction.

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Sixth Point

Created Digital and Physical Designs to Ensure Consistency Across All Touchpoints

We delivered a complete brand book and design system, ensuring that as DragonGC expands, the brand remains consistent, recognizable, and competitive. This framework streamlines future marketing and product updates and protects the brand’s equity as it enters new markets.

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Frequently Asked
Questions

1

How can LegalTech and LegalTech companies improve client engagement through website design?

At Lazarev.agency, we redesigned DragonGC’s website to clearly communicate its AI-powered platform’s value, using report previews and tailored visual language to engage users. By showcasing key features and simplifying navigation, LegalTech products can boost user trust and interaction, driving higher engagement.

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2

What are effective ways to modernize a LegalTech brand identity?

We updated DragonGC’s logo to reflect progress and forward-thinking, then developed a consistent visual language aligned with their audience’s expectations. Modern LegalTech brands benefit from cohesive branding that conveys trustworthiness and innovation, which helps differentiate them in competitive markets.

3

How does a consistent brand identity support client acquisition and retention?

For DragonGC, we created a comprehensive brand book and design system to ensure consistency across all touchpoints. This unified identity builds familiarity and reliability, making clients more likely to choose and stay with the platform.

4

Why is transparency important in LegalTech platforms and how can design help?

Adding About and Blog pages to DragonGC’s website helped foster trust and transparency. Clear, accessible information about the company and its insights reassures users and positions the platform as an industry authority.

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5

How can AI-powered LegalTech platforms better communicate complex features to users?

We incorporated DragonGC report previews directly on the homepage, providing concrete examples of AI-driven insights. Visual demonstrations help users understand complex tools quickly, improving comprehension and conversion rates.

6

What is the value of iterative design in LegalTech product branding?

Through multiple logo versions and homepage drafts, we refined DragonGC’s brand identity step-by-step, aligning each iteration with business goals. Iterative design ensures the final outcome truly resonates with users and meets evolving market needs.

7

How does Lazarev.agency approach LegalTech client projects to ensure competitive advantage?

We focus on thorough research, user-centric design, and brand consistency. For DragonGC, this meant aligning visuals and messaging with target audiences, enhancing user experience, and supporting major marketing efforts to secure a strong market position.

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Recognizing that financial researchers utilizing Rhea need to process data and generate reports, we aimed to enhance their efficiency. Consequently, both text-based and widget results provided by AI can be seamlessly transformed into a report, with the added capability to edit the data.

UX for AI, Lazarev. digital product design agency

The command results are presented on a graphical interface through widgets. Accompanying CTAs are available to assist users in refining commands for processing the results further.

Widgets design for AI Fintech analysis app by Lazarev. product design agency

The Connect app also focuses on career growth and advancement. Therefore, we provided users with the option to send something akin to their digital business cards through the messaging system. This allows others to explore their skills and experience.

Messaging system for a mobile app designed by Lazarev. best design studio

We let users build their own schedule by picking their favorite sessions, workshops, and speakers. They can even export the schedule to their personal calendar for better organization.

Scheduling, event schedule for conferences, design by Lazarev. UI UX agency

Right there, we provided traders with the ability to compare various assets and observe how their value changed under the influence of news within different time periods. This feature facilitates making more informed decisions on investments.

A widget with the graph showing crypto asset comparison.

On the Matta marketplace, the availability of pricing information for products is contingent upon the intricacies of supply and demand.

To address this aspect of price absence, we gave buyers an ability yo request Price and Features Information (PFI). Upon making this request, the supplier will dispatch the PFI to the user via email and WhatsApp in PDF format.

Checkout design for an online marketplace

Similar to any marketplace, we've integrated a feature for adding products and suppliers to your Favorites. This allows buyers to receive notifications about product availability and save desired items for future purchase if the timing isn't right.

Digital product design for chemical marketplace

To enhance interactivity further, we made the decision to move away from providing users with only text-based instructions on how to address a particular issue.

Instead, we offered visual aids that accompany the text answers, helping users navigate the app and resolve their issues more swiftly.

Gamification design with dark UI elements for the Payoneer financial app.

Customers can ask the assistant any question, thanks to its neural network power, and it can even offer a weather forecast.

We made sure that the customer support section is accessible to everyone. If someone prefers not to or is unable to record their voice, they can use text input to pose a question, and vice versa.

AI-driven chat design by Lazarev. AI design agency

Brands need to connect any of the available wallets to mint NFTs. On the consumer side, though, individuals without a wallet can create a new one on the fly by using their email or social media. Alternatively, they can purchase NFTs using fiat currency and complete the entire transaction without any knowledge of Web3.

A graph showing the price history of an NFT, designed by Lazarev. design agency

We've implemented a personalized Customers section within Console, enabling collectors to manage customers who settle their debts through Collect. This empowers them with easy access to account data, detailed transaction insights, and the flexibility to provide customized payment solutions for individual cases.

Two desktop interfaces showing Customer's module within Tratta app

Central to our objectives was streamlining processes and boosting productivity for Console users. To accomplish this, we introduced highly customizable Settings. This empowers collectors to tailor the platform to their individual workflows and preferences. For instance, collectors can personalize settings to determine which features their customers will view in the Collect platform, including special offerings, discounts, and more.

Two desktop screens showing the Settings module of Tratta app

Each inventory management report is further fortified by the inclusion of the tenant's signature, solidifying the inspection process's validity and accountability.

A pop-up showing how to sign an inspection results once it was completed

To ensure a landlord's capability to substantiate claims against a tenant's deposit for damages, or vice versa, to verify that the damages are attributable to wear and tear, it is imperative that inspections exhibit the robustness required to endure legal scrutiny.In line with our approach, our inspections are comprehensive, incorporating intricate descriptions accompanied by photographic evidence.

A pop up showing how to add photos to an inspection of an apartment

To elevate user engagement and foster a deeper comprehension of the available apartments, we crafted the interactive house model within the "Selection of Apartments" section. This immersive experience empowers potential buyers to take a 360-degree tour, flipping between street and yard views with a simple toggle switch. As they hover their cursor or tap (for mobile users),  the house's specific sections illuminate, offering valuable insights into construction timelines and housing readiness. The interactive journey extends to selecting a floor and pinpointing a specific apartment with the help of a visual builder, simplifying the decision-making process and potentially increasing conversion rates.

An interface screen shpwing the 3D model of a complex and a widget that allows to switch between different complex's sections

For a more accessible experience, we've integrated a calendar widget right alongside the daily task list. A simple click takes users to a detailed breakdown of tasks, anything from completing quizzes to reading materials. This strategy keeps users within the app, providing a sense of encouragement and support rather than overwhelming them with excessive demands.

A mobile version of the Daily Actions page

We introduced an interactive widget at the top of the homepage, allowing users to track upcoming elections and assess their preparedness based on articles read, candidate knowledge, and quiz participation. By providing users with a clear measure of their readiness, the design solution motivates them to engage with educational content and explore candidate profiles while actively participating in quizzes.

Three states of the interactive widget on the homepage

Our solution was to design a switch that lets users transfer money to the fund’s international bank accounts. The website now offers the flexibility to contribute in multiple currencies (USD, UAH, EUR) using various payment methods tailored to the user's location. Donors can also donate through Paypal, support the fund on Patreon, or make donations in cryptocurrency.

Widgets displaying various donation platforms

An interactive payment widget responds with the organization founder, Serhiy Prytula’s phrases, every time a user enters any sum of money in the donation field. Such a solution proved to be efficient, encouraging more people to donate through the widget and increasing the average contributions by almost a quarter.

The mobile version of the donation page

One standout feature of Redbrain is the inclusion of price history and price forecasts directly on the product page. In line with Redbrain's dedication to delivering the best deals to consumers, we introduced a block that presents price trends from various retailers for easy comparison. Further below, we provide results generated by forecasting algorithms, helping consumers determine the optimal time to make their purchase.

The Price history section of the Redbrain website

Below the product imagery, consumers find essential product details like a comprehensive overview, rankings, and technical specifications. Given the pivotal role of product content in influencing consumer choices, we've enhanced the content display with interactivity and incorporated ample white space to ensure easy readability.

The scroll of the Redbrain page

This versatility in data presentation underscores our commitment to delivering a user-centric and highly functional interface, empowering users with diverse tools to effectively engage with critical information.

A map featuring an organized table filled with data

Following the analysis process, the resulting data  manifests on the interface. In the context of the Threat Area module, we have thoughtfully provided three distinct alternatives for data display: a map, table and integrated map and table together. A dynamic map presentation highlights the pertinent area, ensuring immediate focus.

Three screens featuring thread-level analysis

We paid special attention to the numbers, as this is what we can be proud of in spite of any difficulties. A minimum of text - a maximum of really important information.

The site offers a responsive view across mobile, tablet, and desktop. We provided the optimal searching experience while maintaining the site content regardless of the device.

The Awards section of the UkrainianPower website

We wanted to showcase the skateboards' benefits unobtrusively, step by step. To this end, we opted for interactive components that entertain people and educate them about the high-end technical specs and benefits like full customization.

A page featuring a brief guide on using a compact control panel

The content flow seamlessly directed people towards the choice of deferred payment and customer reviews on the skateboards, instilling a sense of trust along the way.

A product webpage showcasing a motor controller replacement kit

We created a catching design style with contrasting colors, dynamic composition, and smart typography that bring visitors' attention to key elements.

An attention-grabbing widget spotlighting the advantages of 11Sight

The web calculator counts the cash back, given the number of invited users. It adds interactivity to the experience and evokes trust, showing commission transparency.

We've made tutor-student communication smooth. The “Questions” feature lets students pick teachers for paid inquiries. Additionally, students can step into the role of a tutor and provide answers to their peers' questions. Simplifying the tutoring process further, we've introduced the “Working Hours” section. This feature allows users to specify their platform availability, facilitating the system in finding suitable, available tutors.

Mobile screen displaying rate the teacher feature

For easy module and lesson navigation, we've created a side menu that opens and closes as needed. It also features a progress list with checkpoints, clearly indicating completed units and those remaining. In the “Learn” section, students can access both free and paid materials. They can study multiple materials on one topic, take quizzes, and move through to the next modules.

Interface showcasing the modules & lessons navigation

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The mobile screen showcasing the Tags functionality

Acknowledging the interconnected nature of workflows, we've introduced a powerful dependencies feature to further enhance the automation of the user experience. These dependencies establish a connection between two workflows, offering users the flexibility to select which workflow to link with. The types of dependencies include simultaneous start, immediate repeat and time delay.

Two compact pop-up windows to manage dependencies

Addressing the central challenge of managing recurrence, we aimed to create a seamless experience for setting repeated workflows. Our solution involves a full-page popup directly on the workflow page. It allows users to manage recurrences comprehensively, setting recurrence frequency, due dates, project durations, and more.

A full-screen pop-up interface for configuring recurring events

Our thoughtfully crafted input fields, controls, and CTA buttons distinguish themselves within the interface, all thanks to their skillful use of design accents and proportions. This approach not only enhances the interface's visual appeal but also boosts user efficiency.

An image showcases various screens, buttons, widgets, and design elements

In our quest to simplify the user experience and eliminate needless steps, we made the deliberate choice to incorporate a right-hand sidebar that opens when you click on a project task. This UX patterns conceal all non-essential information, preventing user overload, while prominently presenting the crucial details necessary for efficient project management.

The sidebar that appears when users click on a project task

The crisp UI design, featuring well-balanced proportions and a logical information structure, enhances readability and helps digest complex financial data.

Numerous screenshots of the Boel IT web product

Recognizing that Vessel Finance could potentially be utilized by less seasoned investors, we incorporated tooltips to explain the column headers. This  addition aims to enhance user understanding when calculating the benefits from vessels.

Desktop webpage displaying a table with year-on-year parameters

The product delivery schedule is presented on an interactive roadmap that advances on its own as visitors scroll through the section.

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Through rich interactions, 3D renders, and digestible copy, we show off the unique physical features of the Inertia Wheels MAX, drive demand, and encourage our audience to explore the product further.

Brands need to connect any of the available wallets to mint NFTs. On the consumer side, though, individuals without a wallet can create a new one on the fly by using their email or social media. Alternatively, they can purchase NFTs using fiat currency and complete the entire transaction without any knowledge of Web3.

The list of smart contracts on a green background

Brands need to connect any of the available wallets to mint NFTs. On the consumer side, though, individuals without a wallet can create a new one on the fly by using their email or social media. Alternatively, they can purchase NFTs using fiat currency and complete the entire transaction without any knowledge of Web3.

An assortment of crypto wallet options
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