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Metastaq

How Metastaq’s redesign drove 130% sales growth and 200+ brand sign-ups

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Industry:
Web3
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Corporate website design agency
Startup web design
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UI UX design services
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About
the project

An NFT platform brands can run without engineers

For most brands, launching NFTs meant hiring blockchain developers and learning Web3 mechanics before shipping anything. Metastaq wanted to win those brands as customers, but its original platform was built for individual crypto creators — so sign-ups stalled, and revenue stayed out of reach. 

Metastaq reached out to Lazarev.agency to turn a tool built for crypto hobbyists into a platform global brands would pay to use. We rebuilt minting, store customization, and the day-to-day experience around the business user, putting a full NFT launch within reach of a marketing team.

Results
130%

The sales at IUIGA have increased by 130% since the launch of their NFT collections on Metastaq.

Top 10

6isty8ight’s NFT collection reached the top 10 on OpenSea, a testament to the platform’s ability to deliver high-quality, successful NFT launches.

200+

Over 200 brands have joined Metastaq, highlighting the platform's growing adoption among businesses seeking to capitalize on the NFT market.

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The Project’s
Discovery Phase

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First Point

Built an easy-to-use no-code NFT creation tool

Asking a brand to hire blockchain developers just to test an idea kills most NFT projects before they start. 

We built a tool where a brand uploads its assets, sets each NFT’s attributes, and launches a collection with no coding involved. To increase user engagement, we added gamification features such as gated content and rewards for NFT holders, creating more interactive experiences for brands and their customers.

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Second Point

Simplified workflows for individual and bulk NFT minting

Businesses mint NFTs in very different volumes. One brand releases a single piece, another drops thousands at once. We built both paths into one minting flow, so a brand chooses single or bulk creation without switching tools. Launching a large collection no longer means repeating the same steps hundreds of times. Brands mint the whole batch in a single pass, which makes big drops practical to run on a deadline.

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Third Point

Crafted a user-friendly NFT store customization

Selling NFTs usually means commissioning a separate website, with extra cost and weeks of delay before the first sale. We gave Metastaq a store builder with ready-made templates, where a brand arranges content blocks, sets layout and pricing, and publishes its own storefront. A team goes from a finished collection to a live sales page without a designer or developer.

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Fourth Point

Built a unique digital presence for Metastaq

Most Web3 products greet newcomers with jargon and dense screens — exactly what scares off the mainstream brands Metastaq was courting. We gave the platform a clear, approachable identity that reads as credible and easy to navigate the moment a brand arrives. That first impression lowers the hesitation that stops non-crypto companies from signing up, widening the pool of businesses willing to commit and keeping them on the platform.

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FAQ

/00-1

How can businesses mint NFTs without any technical knowledge?

At Lazarev.agency, we designed Metastaq’s no-code NFT creation tool to make NFT minting accessible to businesses, regardless of their technical expertise. By simplifying the entire process into a clean, intuitive interface, we empowered brands to create, mint, and sell NFTs with ease, without needing developers. Our user-centered design ensures businesses can focus on building their brand and engaging customers, while Metastaq handles the complexity.

/00-2

How can NFTs be used to increase customer engagement for businesses?

Lazarev.agency incorporated gamification into Metastaq’s NFT platform to drive deeper customer engagement. With customizable tiers for unlocking NFT rewards and gated social utilities, brands can reward customers for their loyalty and incentivize purchases. This strategy creates a dynamic, ongoing interaction between brands and customers, ultimately boosting brand loyalty and lifetime value.

/00-3

What strategies did Lazarev.agency employ to streamline NFT minting for Metastaq?

We focused on simplifying complex workflows. Lazarev.agency implemented streamlined NFT minting flows for both individual and batch minting. Businesses can now upload and mint NFTs efficiently, whether creating a single NFT or hundreds at once. This time-saving feature eliminates the technical barriers that would normally slow businesses down, enabling them to launch NFT campaigns quickly and effectively.

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How does Metastaq’s NFT store customization work for brands?

Lazarev.agency built a powerful, easy-to-use NFT store builder for Metastaq, allowing brands to create their own branded NFT stores effortlessly. By offering full customization options, we enabled brands to reflect their unique identity and engage their audience without technical hurdles. This feature not only saves time but also ensures that brands can quickly go live with their NFTs, creating a seamless customer experience across both desktop and mobile.

/00-5

What tangible impact did Metastaq’s NFT platform have on IUIGA’s sales?

Thanks to Lazarev.agency’s design and UX strategies, Metastaq helped IUIGA achieve a 130% increase in sales by leveraging NFTs as a new sales and engagement channel. We ensured that the NFT experience was not just a novelty but a value-driven solution for businesses, fostering brand loyalty and increasing conversion rates. Our work made it easy for IUIGA to enter the NFT market and create an innovative, profitable customer engagement strategy.

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Why is Metastaq the best platform for B2B NFT solutions?

Lazarev.agency recognized the lack of B2B NFT solutions and created a comprehensive platform that allows businesses to mint, sell, and manage NFTs seamlessly. We designed Metastaq to be intuitive for brands with no technical background, empowering them to capitalize on the NFT market. By focusing on user experience, scalability, and seamless integrations, we delivered a solution that businesses can easily adopt without relying on technical resources.

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How does Metastaq help brands build a unique digital presence in the Web3 space?

Lazarev.agency’s design expertise brought Metastaq’s platform to life by creating a visually compelling and highly functional interface that helped brands stand out in the Web3 space. Our approach combined clean aesthetics with strategic design elements, providing businesses with the tools to establish a strong digital identity through NFTs. This unique platform positioning ensured that Metastaq’s users could effectively communicate their brand values and connect with a broader, more engaged audience.

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Brands need to connect any of the available wallets to mint NFTs. On the consumer side, though, individuals without a wallet can create a new one on the fly by using their email or social media. Alternatively, they can purchase NFTs using fiat currency and complete the entire transaction without any knowledge of Web3.

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Brands need to connect any of the available wallets to mint NFTs. On the consumer side, though, individuals without a wallet can create a new one on the fly by using their email or social media. Alternatively, they can purchase NFTs using fiat currency and complete the entire transaction without any knowledge of Web3.

An assortment of crypto wallet options