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Isaac Horowitz, the founder of Blockbeat, envisioned creating the ultimate crypto news aggregator and terminal. His aim was to provide traders with the necessary insights and tools to confidently navigate the dynamic crypto market.
With this vision in mind, he approached Lazarev.agency, sharing screen designs and seeking assistance in enhancing the user experience. The focus was on improving his developments with a keen emphasis on user-centricity.
The user's first interaction is a dashboard featuring the continuously refreshed news feed on the left-hand side.
In the center, news articles open upon hovering, allowing traders to read the entire piece. On the right-hand side, users can access market statistics and personalized watchlists of assets.
Each news article features tags and icons that signify the analysis of crypto assets and market trends conducted by Blockbeat's AI algorithms.
To manage the substantial data flow within users’ feeds, we implemented advanced filtering and a pause option. These filters offer complete personalization, allowing users to view only what is necessary. Similarly, with watchlists, traders can configure them based on their preferences.
The market stats widget is also customizable to enhance the user experience. Its design allows traders to swiftly understand market sentiment, make informed decisions, and evaluate the overall health and performance of the cryptocurrency market.
Below the news block in the center, we positioned a widget displaying how the crypto asset is influenced by the news. Traders can select the time period they wish to analyze and customize the visualization method.
Each crypto asset can be viewed on the asset profile page which offers comprehensive information for real-time market analysis.
The page includes info on current asset statistics, a graphical representation of its changes throughout the day, comparative analysis with other crypto assets, relevant news specific to the asset, and its impact on the asset's value.
Blockbeat provides traders with various features to customize their experience via settings and profile preferences, ensuring they receive the exact data they require. Additionally, to enhance the engagement rate, we introduced the Rewards and Stats Tracking features.
Besides, we were involved in designing a Chrome extension for Blockbeat, which preceded the launch of the SaaS platform.
Moving forward, to market the product, boost awareness, and generate demo requests, we created an interactive landing page based on CRO practices.
Common questions about this topic
UX design plays a critical role in helping traders interpret large volumes of market data quickly. Well-structured dashboards, data visualization, and real-time updates allow traders to make faster and more informed investment decisions.
Crypto platforms can combine news aggregation with market analytics to show how events influence asset prices. By linking news items with asset performance data, traders gain context that helps them evaluate market reactions.
A strong crypto analytics platform typically includes real-time news feeds, customizable watchlists, asset comparison tools, market sentiment indicators, and advanced filtering to manage information overload.
Every trader follows different assets and strategies. Personalization allows users to configure feeds, watchlists, and analytics tools so they only see information relevant to their trading decisions.
Dashboards centralize multiple data sources into a single interface. When traders can view news, market statistics, and asset performance simultaneously, they can evaluate market conditions more quickly.
Landing pages communicate product value, educate potential users, and drive demo requests. For crypto platforms, clear messaging and feature explanations are essential for building trust with traders.
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