How we helped to digitize the $402B card collectibles market with pNFTs
the project
CollectorCrypt aimed to modernize the collectibles market by addressing challenges related to the secure storage, transparency, and exchange of collectible cards. Their Web3 marketplace leverages blockchain-backed pNFTs to ensure card authenticity and ownership, allowing collectors to confidently manage, trade, and showcase their assets. The platform solves issues around the physical storage of collectibles, offering secure vaults that guarantee safety and insurance for high-value items.
CollectorCrypt simplifies the buying and selling process, offering low-fee, fast transactions compared to traditional marketplaces. This is coupled with enhanced liquidity options, allowing collectors to use their cards as collateral for loans, making their collections financially flexible. The integration of digital profiles and wallets turns physical collections into digital assets, enabling seamless sharing, trading, and adding meta-data in the form of NFTs.
Lazarev.agency partnered with CollectorCrypt to optimize the platform’s flows, focusing on shipment, tracking, collection management, and trading. Our goals were to simplify complex processes, reduce friction, and build trust among collectors while enhancing marketplace efficiency and transparency.
The Project’s
Discovery Phase
Streamlined marketplace for secure and profitable trading
High-value collectibles demand security and clarity. CollectorCrypt introduced pNFTs as proof of ownership, paired with real-time status and asset value updates. The “My Cards” module allows collectors to manage, track, and share their collections privately or publicly, giving full visibility and control. By designing flows that are intuitive yet robust, we helped CollectorCrypt bridge the gap between physical assets and digital marketplaces, increasing adoption and user confidence.
Next-Gen Web3 Design: How to Engage Clients and Push Boundaries?
Created a secure asset onboarding that protects value
The most critical onboarding step is transferring physical cards to the CollectorCrypt vault. We developed a robust tracking system assigning a unique ID to each shipment, tracing it from pickup through delivery and authentication. Verified assets are minted as pNFTs on the Solana blockchain, providing secure, digital access to physical cards and establishing collector trust in the platform.
Designed data-driven pages that empower collector decisions
We knew that collectors faced three key challenges: distrust in the origin of cards, a lack of market transparency, and difficulty managing assets. To address this, we created card pages that became a complete "asset passport." Now, each card is accompanied by owner data, authentication confirmation, price dynamics, and transaction history. This eliminates doubts about trade fairness and helps users make more informed decisions when buying or selling.
We also added tools for instant actions, users can quickly list a card for sale, make an offer, or transfer it to another owner. This approach significantly shortened the path from interest to transaction, enhancing market liquidity. For the business, this solution became a driver of increased engagement: collectors return more often to track the value of their assets, while transparency and trust in the system boosted transaction volume and overall platform turnover.
Crafted a modular design that maximizes collector engagement
We created a modular design system centered around the aesthetics of collectible cards, allowing easy combination of blocks and rapid scaling of the design across all platform pages. This approach saves time during both development and ongoing maintenance, while ensuring visual coherence.
The cards remain the main focal point, using a dark theme as a backdrop, with bright accents (orange, mint, and blue) emphasizing the energy and dynamics of the collections. Clear typography and a thoughtful accent system establish a visual hierarchy, where each element is easily interpreted, yet works harmoniously within a unified style.
As a result, we delivered a flexible tool that speeds up product scaling and simplifies the implementation of new features without compromising the brand's integrity.
Web3 website redesign: 2x increase in website traffic
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FAQ
How can UX design simplify trading on blockchain-based marketplaces?
Blockchain UX often overwhelms users with technical complexity. Lazarev.agency solved this for CollectorCrypt by mapping intuitive flows for physical-to-digital conversion, ownership transfers, and real-time tracking. This reduced friction and made NFT trading feel as seamless as eBay with blockchain security underneath.
What makes a good user experience for digital collectibles platforms?
A good UX balances security, transparency, and collector-friendly design. Lazarev.agency created clear asset pages on CollectorCrypt with price history, ownership data, and trading actions upfront. This transparency built trust with users and supported over $370K in asset capitalization on the platform.
How can design reduce fraud risk in collectible card marketplaces?
Fraud prevention begins with visibility and traceability. Lazarev.agency designed CollectorCrypt’s flows around verified ownership and status tracking from shipment to resale. Each card’s history is recorded and viewable, making forgery and manipulation far more difficult in a Web3 environment.
What are the key UX features for trading physical collectibles as PNFTs?
To bridge the physical-to-digital gap, users need clear, step-by-step flows. Lazarev.agency delivered a streamlined card onboarding experience, collection management tools, and a trade dashboard, all optimized for non-technical collectors. As a result, our client got sales that once took weeks now complete in minutes.
How can modular design systems benefit Web3 marketplaces?
Modular systems scale with your platform. Lazarev.agency created a flexible design framework for CollectorCrypt that prioritizes the collectible, not the blockchain backend. This future-proofs the UI for expansion, whether the platform grows by categories, features, or user types.
How does user-centered design impact conversion in NFT marketplaces?
User-centered design focuses on real collector behavior. Lazarev.agency based CollectorCrypt’s redesign on pain points in the traditional card trading process: slow shipping, opaque pricing, and lack of trust. Their design eliminated those barriers, leading to faster trades and higher user retention.
What’s the best way to display value and authenticity in digital collectible platforms?
Trust and transparency are critical in high-value digital assets. Lazarev.agency emphasized price history, real-time asset status, and ownership records directly on each card page in CollectorCrypt. This made it easier for users to make informed purchase decisions and trust platform legitimacy.