10+ years
of experience
in UI/UX design
in UI/UX design
/ 01
Design system services
Become a client
Scale your product effortlessly, enhance customer experience, and boost brand recognition with a scalable design system. Consistency across your digital touchpoints makes your brand unforgettable.
- Make Your Brand Unmissable
Your design system is the foundation for a strong, cohesive brand. It creates a consistent digital presence, making your brand instantly recognizable across every platform. - Speed Up Time to Market
Develop faster, launch quicker, and leave your competition in the dust. With a well-structured design system, your product hits the market faster—without sacrificing quality. - Scale Without the Headaches
Grow your product without the extra work. A scalable design system lets you add new features and products seamlessly, ensuring a consistent brand experience while reducing the need for rework.
/ 01
$500M+
in funding secured
for our clients
for our clients
/ 02
120+
awards backing
our excellence
our excellence
/ 03
2015
founded, 10+ years
of experience
of experience
/ 04
San Francisco, CA
AI product design agency
/ 05
full-cycle product design
from user research to production-ready design systems
Among our clients:
Awards
& Recognition
& Recognition
Our team’s work was honored with most of the world-known trophies
120+
Awards won all time
CSS Design
Website of the year
Awwwards
Agency of the year nominee
The Webby Awards
The FWA
Awwwards
Red Dot Awards
Behance
the drum awards
How Can Our Design System Service Help You?
Is your digital presence all over the place? Development moving at a snail's pace? Teams not on the same page? We fix that. By creating a unified design language, speeding up processes, and aligning your design and development teams, we help you overcome barriers to brand consistency, product development, and team efficiency.
Unify Brand Experience
We guarantee your brand stays consistent across all touchpoints, boosting your identity and user trust. With a library of reusable components and patterns tied to a single source of truth, your design system powers seamless, consistent experiences.
Manage Resources Effectively
No more reinventing the wheel. Design systems centralize reusable components, cutting down on time-to-market for new features and products. Your team will spend less time on maintenance and more time innovating.
Enhance Team Collaboration
Stop the silos. Our design systems build a shared language and workflow that brings your design and development teams together. When everyone’s on the same page, mistakes drop, delivery speeds up, and products get better.
Our Approach to Developing Design Systems
The approach to developing a design system is all about personalization and efficiency. We begin by understanding your unique business needs and objectives, working backward from your goals to ensure maximum impact without wasting time or resources.
Driving Efficiency
Design systems act as a centralized hub of reusable components and established patterns, streamlining the evolution of digital products. We make the pre-built assets help you reduce time-to-market for new features and products.
Focus on Scalability
Your business should evolve along with the customer expectations. Our design systems are built for the long-term, ensuring they can scale as your business grows, adapting seamlessly to new features, products, and digital touchpoints.
Personalisation in Everything
We tailor each design system to your unique business needs, ensuring alignment with your objectives and maximizing impact from the start. Plus, by focusing on your customers' needs, we create a design system that empowers your UX to fully address and satisfy their expectations.
Case studies
Portfolio of Scalable Design Systems
Our track record of successful design system implementations shows how we put your KPIs at the heart of everything we do—delivering real business growth with every project.
Our Design System Services
Clients Speak about Our Design System Expertise
Our portfolio includes collaborations with many companies who've revolutionized their digital presence. Discover how Lazarev's approach to design systems has transformed businesses, straight from the executives we've worked with.
/ 01
"We've been working with Lazarev. since the very series seed to series B stages of our product. It's amazing how they always research and find ideas that exceed our own initial envision!"
/ 02
“Thanks to Lazarev.'s work, the client was highly satisfied with the UI/UX design. The team was responsive and provided updates frequently. The quality of work was impressive, and their attention to detail was highly commendable. They are professionals who are passionate about their work.”
.webp)
Design Systems for Every Industry
Whether you’re in finance, healthcare, or any other sector, complexity doesn’t have to slow you down. We specialize in building design systems that simplify, scale, and unify your digital experience.
Who we are and why teams like yours work with us
We exist for B2B teams under pressure to turn an AI roadmap into visible product usage, expansion, and a safer story in front of the C‑suite and investors. If design isn’t moving revenue, adoption, or retention, it’s decoration. We design to avoid that. Since 2015, we’ve shipped 600+ products and earned 120+ awards for work on complex, data-heavy tools: fintech platforms, AI copilots, decision engines, and vertical SaaS. Our work has helped clients turn “we have AI features” into “our customers actually use and pay for them.”
We started designing AI products in 2017, long before “AI-native” became a buzzword. With 30+ AI products shipped, we focus on the hard part most teams struggle with: making complex intelligence feel simple, trustworthy, and obviously valuable in a demo, a POC, or a QBR. We’re a 40+ person team of UX strategists, product designers, and analysts who treat design as a business function. Every engagement is anchored to the metrics you care about: AI feature adoption, activation and retention in key accounts, time-to-decision in core workflows, and upgrade/expansion tied to AI-powered plans.
120+
international
industry awards
industry awards
/ 02
600+
projects
successfully completed
successfully completed
/ 03
We operate on a simple principle: if you're not measuring design against business outcomes, you're wasting money.
What sets us apart from a typical agency or a single in-house hire is pattern recognition at scale. We’ve seen what works – and what quietly kills adoption – across hundreds of AI and data-heavy products. That lets us spot failure modes early, bring proven interaction patterns to your team, and reduce the risk that your next AI release is another unused toggle in a settings menu.
We start with research not because it’s “best practice,” but because designing without understanding your users, your market, and your revenue model is just guessing with nicer pixels. From there, we collaborate with your product, AI, and design leaders to define where AI should show up, how it should behave, and how to make it obvious, safe, and monetizable.
If you’re a Head of AI, Product, or an AI-native founder who needs AI capabilities to be seen, understood, and used now, not someday, we’re built to be that partner.
The Process Behind Developing Design Systems
Building a design system doesn’t have to be chaotic. Whether you start it from scratch or build it at the end, starting early is always the best move.
We align everything with your business goals to deliver maximum impact—without burning time or money.
01
Discovery & Audit
We kick things off by understanding where you stand. Why do you need a design system? What’s the state of your current design? Through in-depth audits, we uncover inconsistencies and opportunities, then build the perfect action plan to elevate your brand.
02
Strategic Architecture
Next, we lay the groundwork for your design system—core components, documentation, and everything in between. We collaborate closely with your team to establish clear guidelines, create component libraries, and bridge the gaps between design and development.
03
Implementation & Integration
We don’t just design systems; we ensure they integrate seamlessly into your existing workflow. With proper integration and team training, we transform your system from a tool to a shared language that unites everyone—designers and developers alike.
04
Maintenance & Evolution
A design system isn’t a one-and-done deal. We help you establish processes for long-term maintenance and evolution, from governance models to update workflows. Your system will grow alongside your business, staying fresh, relevant, and effective.
05
![]()
Have
a project
in mind?
book a call
Share your project idea with us!
FAQ
/00-1
What is design system consulting?
Design system consulting is a strategic service that helps organizations create, implement, and maintain cohesive design frameworks across their digital products. As a leading design systems consultancy, we guide you through the process of establishing a unified visual language, streamlining your design and development workflows, and ensuring consistency across all user touchpoints.
/00-2
How can it benefit my business?
The benefits are multifaceted: improved brand consistency, accelerated product development, reduced design debt, and enhanced team collaboration. By implementing a design system, you can create more intuitive user experiences, reduce long-term costs, and increase the overall efficiency of your digital product development. Whether you're a startup looking to scale or an enterprise aiming to unify your digital presence, design system consulting can be a game-changer for your business.
/00-3
How does Lazarev.agency's approach to design systems differ from other agencies?
At Lazarev.agency, our approach to designing systems and services is deeply rooted in business strategy. While many agencies focus solely on the visual aspects, we view design systems as a crucial business tool. Our design system consulting process begins with a thorough analysis of your business goals, user needs, and existing digital ecosystem. We then craft a tailored design system that not only ensures visual consistency but also aligns with your specific business objectives.
/00-4
What industries do you provide design system consulting for?
As a versatile design systems consultancy, we've had the privilege of working across a wide spectrum of industries. Our experience spans from cutting-edge tech startups to established enterprises, including fintech, e-commerce, healthcare, education, and more. Each industry presents unique challenges and opportunities for designing systems and services.
For instance, in fintech, we focus on creating design systems that balance user-friendly interfaces with complex financial data visualization and strict regulatory compliance. In e-commerce, our design systems emphasize conversion optimization and seamless cross-platform experiences.
/00-5
How long does it typically take to develop and implement a design system?
The timeline for the design and development process can vary significantly based on the scope and complexity of your digital ecosystem. Typically, our design system consulting process spans from 2 to 6 months for the initial development phase. However, it's important to understand that a design system is not a one-time project but an evolving entity. After the initial launch, we recommend ongoing refinement and expansion of the system.
/00-6
/00-7
/00-8
/00-9
/00-10
/00-11
/00-12
/00-13
/00-14