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$500M+
in funding secured for our clients
Website redesign agency
Your website is the heart of your online revenue. It's where decisions are made, purchases are made, and your brand either stands out — or gets left behind. Help your business grow and hit those revenue goals with Lazarev.agency.
- Fix mistakes, boost revenue
Simplify your user journeys and eliminate friction. We streamline every step to guide visitors toward the actions that matter most—turning clicks into conversions. - Stay ahead of the competition
Transform your website into a place people want to spend time. Create a memorable brand experience with killer UX design that builds loyalty and positions you as a leader in your industry. - Entertain, retain, and grow
Leverage motion and 3D design to engage users and boost retention. When users stay longer and interact more, your business metrics follow—and so does growth.
Lazarev.agency designs the best UI for AI products. Officially.
Lazarev.agency is more than about making profits for us and our clients. We're committed to saving lives in Ukraine, taking on pro bono projects, championing diversity, equity, and inclusion.
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120+
awards backing our excellence
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2015
founded, 10+ years of experience
04
San Francisco, CA
AI product design agency
05
Full-cycle product design
from user research to production-ready design systems
Among our clients:
Award‑winning product design agency for AI‑native B2B platforms
We’re a UX/UI web design agency with 120+ awards that helps AI‑native and AI‑ambitious B2B teams translate complex products into clear, conversion‑ready websites.
Webby Awards x10
Red Dot Design Award x6
Awwwards x16
FWA x5
How can our website redesign services help you?
You’re not redesigning your site just because you have extra money — you’re doing it because you’ve got a bigger goal in mind. Whether you're adapting to a new business model, fixing low conversion rates, or updating an outdated design, our goal is simple: get you results with minimal effort and maximum impact.
01
Optimize user engagement
Old layouts and non-interactive elements are costing you. People bounce. Our redesign services focus on keeping visitors hooked—reducing bounce rates, driving them to explore more, and guiding them through CTAs to take action.
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Increase conversion rates
Your site needs to speak directly to your customers to sell. We create personalized, interactive web experiences that make users feel heard. Aligning your content with their needs and behaviors drives conversions faster and more effectively.
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Improve SEO
Site speed, responsiveness, clean navigation — all the little things add up. Our redesigns are SEO-optimized, helping you rank higher and drive more organic traffic without extra effort.
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Scale for future growth
Your business is growing, and so should your website. We build flexible, scalable designs that evolve with your needs, so you can easily add content, pages, or features as you expand.
Our approach to redesigning dotcoms
Your website isn't just a tool — it's your digital powerhouse. It needs to drive conversions, sure, but it also needs to connect with people, reflect your brand's essence, and build real relationships with your customers. Because loyal customers bring in more revenue than any new lead.
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Focus on people
We’re a user-centered redesign company, so everything we do revolves around your customers. Through UX audits and deep dives into user behavior, we craft custom websites that align with what your audience wants and needs, making them stick around and keep coming back.
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Data-driven insights
Guesswork won’t move the needle. We rely on hard data. Our redesign process uses A/B testing, heatmaps, and user behavior tracking to give us the insights we need. Every decision we make is based on real user actions, ensuring every design choice is effective and leads to better results.
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Holistic integration
A website redesign isn’t just about looks. We take a holistic approach, integrating all aspects of your site—UI, UX, SEO, and Marketing. We build websites that not only look great but also work seamlessly to drive results, across every device and every user interaction.
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Consistent branding
Your website should speak the same language as your brand. We align every element of your site with your brand’s design system, so your online presence reflects your brand identity, reinforces your values, and resonates with your audience at every touchpoint.
Our website redesign portfolio
Our portfolio is proof that we don’t just build websites; we build revenue-generating machines. From skyrocketing traffic to tripling conversions and boosting brand awareness, our work speaks for itself.
Web Redesign Services
Your website should work for you — not the other way around. At Lazarev.agency, we don’t push unnecessary services. We adapt our approach to fit your objectives, constraints, and goals. Whether you need a small tweak or a full overhaul, our services cover everything to make your site a growth machine.
What clients say about our website redesign services
Learn more about us by hearing it all from our clients. They will tell you everything about their experience working with us and the results we helped them achieve.
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Lazarev.agency is a top tier design firm with focused execution and a team that's genuinely collaborative and iterative. We couldn't have asked for a smoother experience.
Kyle Casterline
Co-Founder / CTO at Barricade AI
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Overall, they’ve gone above and beyond in terms of research while showing us how they’ve come up to the conclusions they have.
Jorden Beatty
Co-founder at DASH
Professional website redesign services across industries
Our web design agency provides a comprehensive suite of website redesign packages across various industries. Based on the specifics of each industry, we craft relevant solutions that make your website stand out.
Who we are and why teams like yours work with us
We exist for B2B teams under pressure to turn an AI roadmap into visible product usage, expansion, and a safer story in front of the C‑suite and investors. If design isn’t moving revenue, adoption, or retention, it’s decoration. We design to avoid that. Since 2015, we’ve shipped 600+ products and earned 120+ awards for work on complex, data-heavy tools: fintech platforms, AI copilots, decision engines, and vertical SaaS. Our work has helped clients turn “we have AI features” into “our customers actually use and pay for them.”
We started designing AI products in 2017, long before “AI-native” became a buzzword. With 30+ AI products shipped, we focus on the hard part most teams struggle with: making complex intelligence feel simple, trustworthy, and obviously valuable in a demo, a POC, or a QBR. We’re a 40+ person team of UX strategists, product designers, and analysts who treat design as a business function.
What sets us apart from a typical agency or a single in-house hire is pattern recognition at scale. We’ve seen what works – and what quietly kills adoption – across hundreds of AI and data-heavy products. That lets us spot failure modes early, bring proven interaction patterns to your team, and reduce the risk that your next AI release is another unused toggle in a settings menu.
We start with research not because it’s “best practice,” but because designing without understanding your users, your market, and your revenue model is just guessing with nicer pixels. From there, we collaborate with your product, AI, and design leaders to define where AI should show up, how it should behave, and how to make it obvious, safe, and monetizable.
If you’re a Head of AI, Product, or an AI-native founder who needs AI capabilities to be seen, understood, and used now, not someday, we’re built to be that partner.
At this stage, clients engage us for 4–6+ month AI & data product UX redesign programs, treating us as their primary product design partner for the core platform.
10+ years
of experience in UI/UX design
Trusted by over 1,000 companies of all sizes
120+
international industry awards
600+
projects successfully completed
Process of our website redesign company
This isn’t a “one-size-fits-all” process. We tailor every step of the journey to your unique goals, ensuring your site doesn’t just look good — it performs.
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Discovery of your goals & vision
We don’t redesign just for the sake of redesigning. We start by understanding your business vision, goals, and KPIs. This ensures every design decision aligns with your brand’s identity and speaks directly to your audience, maximizing impact from day one.
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Evaluation of your current website
Before we make any changes, we audit your existing website. We look at user behavior, site performance, and SEO metrics to identify what’s working and what’s not. The result? A clear understanding of where your site stands, and a roadmap to make it better.
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Recreation of an informational architecture
Once we know what needs to improve, we reshape your website’s structure and user flows. Our redesign specialists craft a seamless experience, so visitors can navigate effortlessly, find what they need, and convert at higher rates.
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Wireframing & prototyping
With the foundation set, we create wireframes and prototypes to map out your site’s layout and functionality. We gather feedback and refine until it’s perfectly aligned with your business goals and user needs.
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Development on Webflow
Once the design is locked, we bring it to life using Webflow. Our developers create a pixel-perfect website that’s not only visually stunning but also scalable and easy for you to manage as your business grows.
Frequently asked questions
How we work, scale, and deliver measurable outcomes.
What are website redesign services?
Website redesign services involve a comprehensive evaluation and overhaul of your existing website to improve its performance, aesthetics, and user experience. At Lazarev., our expert website redesign services focus on creating a custom website that meets your business goals while ensuring a seamless user journey. The website redesign process may include updating the site’s layout, enhancing navigation, and integrating modern technologies.
How much does it cost to redesign a website?
The cost of a website redesign project can vary widely based on several factors, including the complexity of the existing website, desired features, and the specific redesign services required. Typically, costs can range from a few thousand to tens of thousands, depending on your custom website needs.
What should be included in a website redesign?
A successful website redesign should include a thorough analysis of your existing website, a clear project scope, and a focus on user experience. Essential elements may involve a new visual design, responsive layout, improved navigation, SEO optimization, and updated content. Our website redesign portfolio showcases various projects that highlight our comprehensive approach to redesign services.
When should I redesign my site?
You should consider a website redesign when your existing website is outdated, not performing well, or failing to meet your business objectives. Indicators may include declining traffic, low conversion rates, or negative user feedback. An existing website redesign can also be beneficial after significant branding changes or when launching new products or services.
What are the best website redesign practices?
Best practices for a successful website redesign include establishing clear goals for the redesign project, conducting user research to understand your audience's needs, ensuring mobile responsiveness, and prioritizing SEO from the start. Engaging a professional website redesign company like Lazarev will help streamline the website redesign process, leading to an effective and impactful online presence.
Let's talk about your AI adoption challenge