Lviv.travel attracted 300,000+ foreign visitors in the first year after launch

Before we engaged, Lviv was leaving tourism revenue on the table. International travelers researching the city landed on a patchwork of outdated listings, with no authoritative source to convert their interest into a booked trip. For a city competing with Krakow and Prague for the same Eastern European travel budget, such a fragmented digital footprint was a commercial liability. 

We consolidated every revenue-relevant touchpoint (attractions, dining, events, the paid City Card program, curated itineraries) into one navigation system. 

The homepage leads with three credibility anchors (2.2M annual visitors, founded 1256, UNESCO status) because international travelers convert faster when a destination signals scale and legitimacy upfront. 

The filterable event calendar was built to capture demand from a high-value segment — festival and conference travelers, who spend more and stay longer. The bilingual, mobile-first build was a deliberate move to reach foreign visitors where 70%+ of travel research happens: on a phone, in English.

A tourism map is where intent becomes itinerary and where a city either captures spend or loses it. Lviv's existing tools forced travelers to triangulate across Google Maps and PDF guides, breaking the planning flow just as they were ready to commit.

Lazarev.agency rebuilt the map as the platform's commercial hub. Filters map directly to how visitors make decisions: through Recommendations, Places, Landmarks, and Family Leisure tabs. 

The paid City Card program is woven into discovery itself: every eligible venue carries a City Card badge. The save-to-favorites feature keeps users in the ecosystem between sessions, and the mobile-first build captures the second, higher-intent wave of decisions — when a tourist is already in the city deciding what to do next.

Tourists who can't save what they find leave with nothing. Every forgotten attraction is a missed visit, a missed City Card purchase, a missed restaurant booking. Lviv had no way to retain the intent travelers were already showing.

Lazarev.agency built a personal layer into the platform: wish-lists across attractions, events, and venues, plus curated guide-lists that let visitors assemble their own itineraries before they ever land. Saving is acknowledged with clear, on-brand feedback (green for added, red for removed), so the interaction feels rewarding enough to repeat. Because saved items persist across sessions, the platform becomes a return destination. And with much of the saved inventory being City Card–eligible, every item a tourist saves makes the paid pass an easier sell.