How we helped accelerate growth for an E-commerce analytics platform
the project
Peel is an advanced analytics platform designed for Shopify merchants. It automates data insights and performance reporting, helping e-commerce businesses understand their key metrics without manual analysis.
When Peel approached Lazarev.agency, their goal was clear to redesign and clarify their product experience. Over time, the platform’s rapid growth had led to cluttered navigation, underused features, and visual inconsistency. Users often overlooked powerful tools like Segments, struggled to interpret metrics, and found the dashboard difficult to navigate.
Our mission was to gradually redesign Peel’s platform to improve usability, highlight its unique functionality, and create a scalable foundation for future feature development.
The Project’s
Discovery Phase
Simplified navigation for faster decision-making
User interviews and behavioral analysis revealed that many users were lost in a growing navigation structure. We re-architected the entire platform navigation, grouping content into three primary categories and separating secondary tools like search, training, and settings.
This logical structure reduced user friction, improved discoverability, and created a consistent visual rhythm across the product. The result – faster access to insights and a smoother flow between key sections.
Revamped pricing and account experience
With the introduction of the Audiences feature, Peel also redefined its pricing model. This required a complete redesign of the account settings and plan selection pages.
We designed a clear comparison table highlighting the differences between plans and placed strategic emphasis on promoting the new Audiences feature. This structure not only simplified upgrades but also guided users toward plans aligned with their growth stage.
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Standardized and redesigned data tables
Peel’s tables are the backbone of its analytics experience. However, they lacked modern functionality and visual cohesion. We expanded their capabilities, adding search, sorting, filtering, and product image support within the tables.
Our design system, built using the Tailwind library, ensured seamless implementation on the client’s side. The new tables are visually cleaner, more interactive, and consistent across all modules, helping users analyze data more effectively.
Enhanced modals and ensured full compatibility responsiveness
Peel’s modal windows, a key feature for quick interactions, had low engagement due to complexity. We simplified their layout and interaction flow, making them clearer, faster, and easier to use.
Every redesign was adapted for tablets and mobile devices, ensuring analytics remain accessible anywhere. The result: a cohesive and adaptive product experience that supports decision-making on the go.
Unified filters and headers across the platform
Filters and headers were among the most frequently used, yet least consistent, elements. We redesigned and standardized them across all pages to create a predictable, friction-free experience.
The new filters are compact and responsive, pinned during scrolling for constant accessibility. This update improved overall usability and helped users refine their analytics faster without losing context.
More Other Cases
FAQ
How can UX design help analytics platforms increase user adoption?
A simplified UX reduces cognitive load and encourages deeper engagement. In Peel’s case, by reorganizing navigation and clarifying the hierarchy of insights, we made advanced analytics feel intuitive, leading to higher feature usage and retention.
What are the best ways to make complex data more understandable for users?
The key is visual and structural clarity. We unified filters, reorganized layouts, and improved contrast, ensuring data feels approachable. Every element was designed to communicate insight, not overwhelm with numbers.
How can product redesign drive adoption of underused features?
Through placement, visibility, and UX flow. Peel’s powerful Segments feature was underutilized, our redesign surfaced it within key user journeys, making it more discoverable and relevant, which directly boosted usage.
What’s the impact of standardizing design components in SaaS platforms?
Consistency builds trust and efficiency. By standardizing Peel’s tables, filters, and modals, we created a predictable environment where users instinctively know how to act, improving speed and satisfaction.
How can UI/UX improvements support pricing strategy changes?
When Peel updated its pricing model, we redesigned the account and plan selection experience to highlight value, not cost. Clear comparison tables and guided navigation helped users understand features and choose confidently.
Why is responsive design critical for analytics tools?
Analytics users often check data on mobile. Our adaptive redesign for Peel ensured all dashboards, tables, and modals function seamlessly on any device, improving access and engagement across contexts.
How does design scalability prepare SaaS products for future growth?
A clean design system and modular architecture allow fast integration of new features. Peel’s redesign built a scalable visual foundation, ensuring future updates can be added without disrupting usability or design harmony.
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