How we boosted growth for an e-commerce analytics platform, driving $5M funding and Shopify acquisition

User interviews and behavioral analysis revealed that many users were lost in a growing navigation structure. We re-architected the entire platform navigation, grouping content into three primary categories and separating secondary tools like search, training, and settings.

This logical structure reduced user friction, improved discoverability, and created a consistent visual rhythm across the product. The result – faster access to insights and a smoother flow between key sections.

With the introduction of the Audiences feature, Peel also redefined its pricing model. This required a complete redesign of the account settings and plan selection pages.

We designed a clear comparison table highlighting the differences between plans and placed strategic emphasis on promoting the new Audiences feature. This structure not only simplified upgrades but also guided users toward plans aligned with their growth stage.

Peel’s tables are the backbone of its analytics experience. However, they lacked modern functionality and visual cohesion. We expanded their capabilities, adding search, sorting, filtering, and product image support within the tables.

Our design system, built using the Tailwind library, ensured seamless implementation on the client’s side. The new tables are visually cleaner, more interactive, and consistent across all modules, helping users analyze data more effectively.

Peel’s modal windows, a key feature for quick interactions, had low engagement due to complexity. We simplified their layout and interaction flow, making them clearer, faster, and easier to use.

Every redesign was adapted for tablets and mobile devices, ensuring analytics remain accessible anywhere. The result: a cohesive and adaptive product experience that supports decision-making on the go.

Filters and headers were among the most frequently used, yet least consistent, elements. We redesigned and standardized them across all pages to create a predictable, friction-free experience.

The new filters are compact and responsive, pinned during scrolling for constant accessibility. This update improved overall usability and helped users refine their analytics faster without losing context.