As the full-scale war unfolded in Ukraine, the demand for donations and military support grew to unprecedented levels. The Prytula Foundation, the sole provider of military aid, experienced troubles managing these demands. The website's previous design, which once effectively met the foundation's needs, no longer aligned with the new challenges posed by the war.
The vision was to simplify the donation process, facilitating easy charitable contributions within Ukraine and beyond. Users would also receive enough data on the fund's procedures, mission, and more. Whether it's for a local medical center or a frontline military unit, the goal was to make seeking or offering help as simple as a couple of clicks away.
By prioritizing accessibility and simplicity, we reduced the drop-off rate noticeably.
The improved donation process led to charitable contributions doubling soon after.
The interactive donations widget significantly increased the average contribution.
Lessen the strain on the overloaded support hotline
We've introduced a digital library on the website, offering a wealth of information for people to explore. Additionally, we’ve created dedicated webpages for each question, connecting users with relevant topics and contact details for further assistance.
Reduce the high bounce rate
We’ve brought together the fund's main focuses: military and humanitarian aid. This solution, along with the introduction of a knowledge base, addressed the transparency issue, simplified the donation and help-request process, and improved user retention on the site.
Increase the number of donations
The team came up with the interactive donation form and added a neat toggle switch that lets users send money directly to the fund's international bank accounts. Thus, people easily find payment details to donate in currencies like USD or EUR and the foundation does not loose money on commission.
The Lazarev. team has done an excellent job analyzing the foundation's unique challenges and devising solutions that assist us in reporting to donors and fundraising for our upcoming charity projects.
Fully reimagined homepage
The brand-new Prytula Foundation website is now a platform that unites the fund’s two core areas of work — military and humanitarian aid. The homepage welcomes users with a 3D model of a drone people donated for, bold CTA buttons to donate or apply for aid, and the organization’s ongoing charity projects visitors can support.
Lazarev. won Red Dot for Ukrainian charity volunteer project
Comprehensive knowledge base
We made the website a comprehensive information hub so that users can learn all about the Foundation’s work processes and projects, both ongoing and archived, and view detailed reporting about them. We also added a news section with press releases and updates to inform people about the organization's activities.
New and improved way to donate
Partnership webpage revamp
We updated the Partnership webpage design to encourage businesses to collaborate with the foundation and support its charity projects. Both companies and individuals are free to discover the types of partnerships available within the organization, the ways to start collaborating, and the materials they need for it.
Our priority was to guarantee the website's quick loading time across different Internet connections and on all devices. To achieve this, we embraced a clean visual design, adding a touch of flair with some customized 3D models. We implemented the e-Ukraine font, which was developed for use by Ukrainian government bodies, institutions, and corporations.
Share your project idea with us! Should the partnership vibe not align, we're glad to furnish you with valuable insights that could prove beneficial.