Redbrain, a retail tech startup, uses a network of shopping comparison websites, and aims to be a ‘matchmaker’ between the consumer and the retailer. The brand was established with a mission to provide high-quality leads to major retailer brands such as House of Fraser, Currys, Nike and Walmart.
Following its mission, Redbrain has earned over £1 billion worth of incremental sales in 2022. Building on this success and aiming to foster more connections between retailers and shoppers seeking their products, Redbrain approached Lazarev. with a request to design a shopping discovery platform.
We envisioned a platform that serves as a hub where product-related content drives user experience and conversions. So our journey began with a series of workshops alongside the Redbrain team. Our primary focus was to understand and prioritize the needs of both customers and retailers.
We needed to assist retailers in getting their products listed in Google's prominent shopping results, which feature prominently at the top of search pages. Simultaneously, we aimed to empower customers with intelligent shopping capabilities, helping them discover the best products while optimizing their costs.
The project held significant importance for Lazarev, as Rebrain is a leading UK E-commerce marketplace with an extensive catalog of 1 billion products.
The user journey commences with a search, a pivotal feature in e-commerce platforms. To grab users' attention and steer them towards exploring the product catalog, we incorporated vibrant red visual accents around the Search button.
We introduced featured retailer deals, with a particular emphasis on discounts and new product recommendations on the homepage. These practices are geared towards facilitating product exploration and enhancing the overall customer experience.
Designing personalized catalogue
The catalog is meticulously crafted for personalization, catering to user preferences through advanced filters and sorting options. The initial product preview in the catalog, which aligns most closely with the user's intent, boasts larger dimensions to seize consumers' attention and guide them toward product exploration.
3D product visualization: how it helps eCommerce business
Focusing on responsive design
Creating an educational product page
The product page is strategically crafted to seamlessly integrate content and commerce. Centered on the page, product imagery remains consistently in view, while a prominent discount offer is featured on the right, always in front of the consumer’s eyes.
In line with Redbrain's core concept of intelligent shopping, we encourage consumers to take action: either activate Price Alerts to receive notifications whenever the product price drops, or compare the product with other market offers.
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