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Redbrain

How shopping discovery platform design boosted product visibility and shopper engagement

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UX strategy agency
UX/UI design
Responsive web design
Web design services
A girl is paying with her credit card for things in the shop, and another man is watching the web devices displaying the Redbrain interface.
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About
the project

Challenge:

Redbrain, a retail tech startup, connects consumers with major retailers like Nike, Walmart, and Currys, generating over £1 billion in incremental sales in 2022. To expand these connections, they needed a platform that balances shopper convenience with retailer visibility. They approached Lazarev.agency to apply shopping discovery platform design, creating a digital hub that drives conversions, enhances Google Shopping presence, and empowers users to discover products efficiently.

Approach:

We applied shopping discovery platform design to create a hub where product content drives both user experience and conversions. Starting with collaborative workshops with the Redbrain team, we prioritized the needs of retailers and shoppers alike. The platform was designed to help retailers boost visibility in Google Shopping results while empowering customers with intelligent tools to discover products, compare options, and optimize their spending.

Results
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The Project’s
Discovery Phase

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Experience strategy

The user journey commences with a search, a pivotal feature in e-commerce platforms. To grab users' attention and steer them towards exploring the product catalog, we incorporated vibrant red visual accents around the Search button.

We introduced featured retailer deals, with a particular emphasis on discounts and new product recommendations on the homepage. These practices are geared towards facilitating product exploration and enhancing the overall customer experience.

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Designing personalized catalogue

The catalog is meticulously crafted for personalization, catering to user preferences through advanced filters and sorting options. The initial product preview in the catalog, which aligns most closely with the user's intent, boasts larger dimensions to seize consumers' attention and guide them toward product exploration.

3D product visualization for eCommerce is the UX layer most stores still miss

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Focusing on responsive design

Recognizing the substantial number of consumers relying on mobile devices for shopping, we adopted a responsive approach. The entire Redbrain platform has been designed to provide a seamless browsing experience on mobile, tablet, and desktop devices.

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Creating an educational product page

The product page is strategically crafted to seamlessly integrate content and commerce. Centered on the page, product imagery remains consistently in view, while a prominent discount offer is featured on the right, always in front of the consumer’s eyes.

In line with Redbrain's core concept of intelligent shopping, we encourage consumers to take action: either activate Price Alerts to receive notifications whenever the product price drops, or compare the product with other market offers.

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Elevating UX with comparing option

Our design solutions put Redbrain in the best possible standing in regard to the purchasing experience.We've enhanced the consumer's experience by introducing a comparison option on the wishlist page.

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Brands need to connect any of the available wallets to mint NFTs. On the consumer side, though, individuals without a wallet can create a new one on the fly by using their email or social media. Alternatively, they can purchase NFTs using fiat currency and complete the entire transaction without any knowledge of Web3.

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