How shopping discovery platform design boosted product visibility and shopper engagement
About the project
Challenge:
Redbrain, a retail tech startup, connects consumers with major retailers like Nike, Walmart, and Currys, generating over £1 billion in incremental sales in 2022. To expand these connections, they needed a platform that balances shopper convenience with retailer visibility. They approached Lazarev.agency to apply shopping discovery platform design, creating a digital hub that drives conversions, enhances Google Shopping presence, and empowers users to discover products efficiently.
Experience strategy
The user journey commences with a search, a pivotal feature in e-commerce platforms. To grab users' attention and steer them towards exploring the product catalog, we incorporated vibrant red visual accents around the Search button.
We introduced featured retailer deals, with a particular emphasis on discounts and new product recommendations on the homepage. These practices are geared towards facilitating product exploration and enhancing the overall customer experience.
Designing personalized catalogue
The catalog is meticulously crafted for personalization, catering to user preferences through advanced filters and sorting options. The initial product preview in the catalog, which aligns most closely with the user's intent, boasts larger dimensions to seize consumers' attention and guide them toward product exploration.
3D product visualization for eCommerce is the UX layer most stores still miss
Focusing on responsive design
Recognizing the substantial number of consumers relying on mobile devices for shopping, we adopted a responsive approach. The entire Redbrain platform has been designed to provide a seamless browsing experience on mobile, tablet, and desktop devices.
Creating an educational product page
The product page is strategically crafted to seamlessly integrate content and commerce. Centered on the page, product imagery remains consistently in view, while a prominent discount offer is featured on the right, always in front of the consumer’s eyes.
In line with Redbrain's core concept of intelligent shopping, we encourage consumers to take action: either activate Price Alerts to receive notifications whenever the product price drops, or compare the product with other market offers.
Elevating UX with comparing option
Our design solutions put Redbrain in the best possible standing in regard to the purchasing experience.We've enhanced the consumer's experience by introducing a comparison option on the wishlist page.
Frequently asked questions
Common questions
about this topic
What problem was Redbrain trying to solve?
Redbrain, a retail tech startup already generating over £1 billion in incremental sales in 2022, needed a platform holding shopper convenience and retailer visibility in balance as it expanded its retailer connections. Lazarev.agency designed the digital hub answering both sides, built to drive conversions and strengthen Redbrain's Google Shopping presence.
How does the Redbrain design help shoppers discover products?
The journey on Redbrain opens with search, given visual prominence so shoppers move into the catalogue quickly. The homepage carries featured retailer deals with discounts and new product recommendations, and the catalogue sorts and filters to shopper preference, with the product closest to a shopper's intent previewed at a larger size to pull attention into exploration.
How does the Redbrain product page move shoppers toward a purchase?
Redbrain's product page holds content and commerce together: imagery stays centered and visible while the discount offer sits to the right in the shopper's line of sight. Two actions carry the intelligent shopping idea Redbrain is built on, Price Alerts for notifications when a price drops and a comparison view against other market offers, which Lazarev.agency extended to the wishlist page so shoppers weigh saved items side by side.
How does the Redbrain platform serve retailers, not only shoppers?
Redbrain connects consumers with major retailers, and Lazarev.agency designed retailer visibility into the surfaces shoppers hit first, with featured retailer deals, discounts, and new product recommendations placed on the homepage. The platform was also designed to strengthen Redbrain's presence in Google Shopping, so retailer inventory gets found by shoppers arriving from search.
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“Through a detailed understanding of the client’s platform, Lazarev. was able to create a clean and intuitive UI/UX design that ticked all the boxes. The team was receptive to all requirements and requests and adapted well to timeline changes. They produced accurate mockups at every iterative stage.”
Founder at Pika AI