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Redbrain Design Case Study

A girl is paying with her credit card for things in the shop, and another man is watching the web devices displaying the Redbrain interface.
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About
the project

Challenge:

Redbrain, a retail tech startup, uses a network of shopping comparison websites, and aims to be a ‘matchmaker’ between the consumer and the retailer.  The brand was established with a mission to provide high-quality leads to major retailer brands such as House of Fraser, Currys, Nike and Walmart. 


Following its mission, Redbrain has earned over £1 billion worth of incremental sales in 2022. Building on this success and aiming to foster more connections between retailers and shoppers seeking their products, Redbrain approached Lazarev. with a request to design a shopping discovery platform.

Approach:

We envisioned a platform that serves as a hub  where product-related content drives user experience and conversions.  So our journey began with a series of workshops alongside the Redbrain team. Our primary focus was to understand and prioritize the needs of both customers and retailers.

We needed to assist retailers in getting their products listed in Google's prominent shopping results, which feature prominently at the top of search pages. Simultaneously, we aimed to empower customers with intelligent shopping capabilities, helping them discover the best products while optimizing their costs.

Results
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The Project’s
Discovery Phase

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Experience strategy

The user journey commences with a search, a pivotal feature in e-commerce platforms. To grab users' attention and steer them towards exploring the product catalog, we incorporated vibrant red visual accents around the Search button.

We introduced featured retailer deals, with a particular emphasis on discounts and new product recommendations on the homepage. These practices are geared towards facilitating product exploration and enhancing the overall customer experience.

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Designing personalized catalogue

The catalog is meticulously crafted for personalization, catering to user preferences through advanced filters and sorting options. The initial product preview in the catalog, which aligns most closely with the user's intent, boasts larger dimensions to seize consumers' attention and guide them toward product exploration.

3D product visualization: how it helps eCommerce business

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Focusing on responsive design

Recognizing the substantial number of consumers relying on mobile devices for shopping, we adopted a responsive approach. The entire Redbrain platform has been designed to provide a seamless browsing experience on mobile, tablet, and desktop devices.

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Creating an educational product page

The product page is strategically crafted to seamlessly integrate content and commerce. Centered on the page, product imagery remains consistently in view, while a prominent discount offer is featured on the right, always in front of the consumer’s eyes.

In line with Redbrain's core concept of intelligent shopping, we encourage consumers to take action: either activate Price Alerts to receive notifications whenever the product price drops, or compare the product with other market offers.

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Elevating UX with comparing option

Our design solutions put Redbrain in the best possible standing in regard to the purchasing experience.We've enhanced the consumer's experience by introducing a comparison option on the wishlist page.

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The Connect app also focuses on career growth and advancement. Therefore, we provided users with the option to send something akin to their digital business cards through the messaging system. This allows others to explore their skills and experience.

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Right there, we provided traders with the ability to compare various assets and observe how their value changed under the influence of news within different time periods. This feature facilitates making more informed decisions on investments.

A widget with the graph showing crypto asset comparison.

On the Matta marketplace, the availability of pricing information for products is contingent upon the intricacies of supply and demand.

To address this aspect of price absence, we gave buyers an ability yo request Price and Features Information (PFI). Upon making this request, the supplier will dispatch the PFI to the user via email and WhatsApp in PDF format.

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Similar to any marketplace, we've integrated a feature for adding products and suppliers to your Favorites. This allows buyers to receive notifications about product availability and save desired items for future purchase if the timing isn't right.

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To enhance interactivity further, we made the decision to move away from providing users with only text-based instructions on how to address a particular issue.

Instead, we offered visual aids that accompany the text answers, helping users navigate the app and resolve their issues more swiftly.

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Customers can ask the assistant any question, thanks to its neural network power, and it can even offer a weather forecast.

We made sure that the customer support section is accessible to everyone. If someone prefers not to or is unable to record their voice, they can use text input to pose a question, and vice versa.

AI-driven chat design by Lazarev. AI design agency

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A graph showing the price history of an NFT, designed by Lazarev. design agency

We've implemented a personalized Customers section within Console, enabling collectors to manage customers who settle their debts through Collect. This empowers them with easy access to account data, detailed transaction insights, and the flexibility to provide customized payment solutions for individual cases.

Two desktop interfaces showing Customer's module within Tratta app

Central to our objectives was streamlining processes and boosting productivity for Console users. To accomplish this, we introduced highly customizable Settings. This empowers collectors to tailor the platform to their individual workflows and preferences. For instance, collectors can personalize settings to determine which features their customers will view in the Collect platform, including special offerings, discounts, and more.

Two desktop screens showing the Settings module of Tratta app

Each inventory management report is further fortified by the inclusion of the tenant's signature, solidifying the inspection process's validity and accountability.

A pop-up showing how to sign an inspection results once it was completed

To ensure a landlord's capability to substantiate claims against a tenant's deposit for damages, or vice versa, to verify that the damages are attributable to wear and tear, it is imperative that inspections exhibit the robustness required to endure legal scrutiny.In line with our approach, our inspections are comprehensive, incorporating intricate descriptions accompanied by photographic evidence.

A pop up showing how to add photos to an inspection of an apartment

To elevate user engagement and foster a deeper comprehension of the available apartments, we crafted the interactive house model within the "Selection of Apartments" section. This immersive experience empowers potential buyers to take a 360-degree tour, flipping between street and yard views with a simple toggle switch. As they hover their cursor or tap (for mobile users),  the house's specific sections illuminate, offering valuable insights into construction timelines and housing readiness. The interactive journey extends to selecting a floor and pinpointing a specific apartment with the help of a visual builder, simplifying the decision-making process and potentially increasing conversion rates.

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A mobile version of the Daily Actions page

We introduced an interactive widget at the top of the homepage, allowing users to track upcoming elections and assess their preparedness based on articles read, candidate knowledge, and quiz participation. By providing users with a clear measure of their readiness, the design solution motivates them to engage with educational content and explore candidate profiles while actively participating in quizzes.

Three states of the interactive widget on the homepage

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Widgets displaying various donation platforms

An interactive payment widget responds with the organization founder, Serhiy Prytula’s phrases, every time a user enters any sum of money in the donation field. Such a solution proved to be efficient, encouraging more people to donate through the widget and increasing the average contributions by almost a quarter.

The mobile version of the donation page

One standout feature of Redbrain is the inclusion of price history and price forecasts directly on the product page. In line with Redbrain's dedication to delivering the best deals to consumers, we introduced a block that presents price trends from various retailers for easy comparison. Further below, we provide results generated by forecasting algorithms, helping consumers determine the optimal time to make their purchase.

The Price history section of the Redbrain website

Below the product imagery, consumers find essential product details like a comprehensive overview, rankings, and technical specifications. Given the pivotal role of product content in influencing consumer choices, we've enhanced the content display with interactivity and incorporated ample white space to ensure easy readability.

The scroll of the Redbrain page

This versatility in data presentation underscores our commitment to delivering a user-centric and highly functional interface, empowering users with diverse tools to effectively engage with critical information.

A map featuring an organized table filled with data

Following the analysis process, the resulting data  manifests on the interface. In the context of the Threat Area module, we have thoughtfully provided three distinct alternatives for data display: a map, table and integrated map and table together. A dynamic map presentation highlights the pertinent area, ensuring immediate focus.

Three screens featuring thread-level analysis

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Mobile screen displaying rate the teacher feature

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Interface showcasing the modules & lessons navigation

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The mobile screen showcasing the Tags functionality

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Two compact pop-up windows to manage dependencies

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A full-screen pop-up interface for configuring recurring events

Our thoughtfully crafted input fields, controls, and CTA buttons distinguish themselves within the interface, all thanks to their skillful use of design accents and proportions. This approach not only enhances the interface's visual appeal but also boosts user efficiency.

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The sidebar that appears when users click on a project task

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Brands need to connect any of the available wallets to mint NFTs. On the consumer side, though, individuals without a wallet can create a new one on the fly by using their email or social media. Alternatively, they can purchase NFTs using fiat currency and complete the entire transaction without any knowledge of Web3.

The list of smart contracts on a green background

Brands need to connect any of the available wallets to mint NFTs. On the consumer side, though, individuals without a wallet can create a new one on the fly by using their email or social media. Alternatively, they can purchase NFTs using fiat currency and complete the entire transaction without any knowledge of Web3.

An assortment of crypto wallet options
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