10+ years
of experience
in UI/UX design
in UI/UX design
/ 01
UX strategy agency
Become a client
Create a structured, strategic path to success that keeps your customers coming back for more. At Lazarev, we don’t just design experiences—we craft business-led UX strategies that fuel your KPIs and deliver measurable results.
- Fact-Based Decisions, Every Time
Say goodbye to guesswork. Our strategies are grounded in tested insights and real data, so you avoid costly mistakes and wasted resources. - Business-First Focus
Your bottom line matters. We design UX strategies that increase conversions, boost retention, and maximize customer engagement—all aligned with your business goals. - User-Centered, Revenue-Driven
Keep your customers at the heart of every decision. We’ll craft experiences they’ll love, helping you improve key metrics and scale your revenue with ease.
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$500M+
in funding secured
for our clients
for our clients
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120+
awards backing

our excellence
our excellence
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2015
founded, 10+ years
of experience
of experience
/ 04
San Francisco, CA
AI product design agency
/ 05
full-cycle product design
from user research to production-ready design systems
Among our clients:
Awards
& Recognition
& Recognition
Our team’s work was honored with most of the world-known trophies
120+
Awards won all time
CSS Design
Website of the year
Awwwards
Agency of the year nominee
The Webby Awards
The FWA
Awwwards
Red Dot Awards
Behance
the drum awards
How do our ux strategy services help you?
Most companies know their products could work better. They redesign interfaces and add features, but user satisfaction stays low. Whether you're an established business optimizing existing products or a startup shaping your first MVP, UX strategy services turn scattered design efforts into a focused plan that delivers measurable results.
Meeting Business & User Goals
Without a UX strategy, teams often waste resources on features users don’t need. Internal opinions drive decisions instead of user research and data. This leads to polished interfaces that fail to convert, leaving businesses wondering why their design investments aren’t paying off. Implementing a comprehensive digital strategy can align business and user goals, ensuring that design efforts drive growth and create valuable user interactions.
Offering Consistent User Journeys
Products grow chaotically when they lack strategic direction. Different teams add features independently, creating a patchwork of conflicting experiences. Users face unexpected navigation patterns, inconsistent flows, and frustrating dead ends that a clear UX strategy and a well-designed user interface could prevent.
Turning data into Solutions
Teams collect mountains of user data but struggle to turn it into strategic decisions. Analytics dashboards show problems but don’t reveal solutions. A UX strategy framework helps prioritize which insights matter most and transforms data into actionable design improvements.
Bridging Vision and Value
Without UX Strategy, startups often launch products that miss user needs or struggle to scale despite initial traction. Even promising MVPs can fail due to poor user engagement, unclear value proposition, or fragmented user experience. Strategic planning helps validate product-market fit early and build scalable foundations that support business growth.
Our solutions are not only functional but also aesthetically pleasing and aligned with client branding.
Our Approach to UX Strategy
Strategic success demands more than just planning—it requires a proven methodology. Through iterative development, systematic evaluation and UX strategy consulting, complex challenges transform into clear, actionable steps.
Focus on strong foundation
The data collection stage sets clear success metrics and highlights key areas for strategic focus.
Prioritization and resource planning
Converting insights into an actionable roadmap requires careful prioritization and resource planning. Key initiatives, including UX design services, we break down into manageable phases, each with clear deliverables and success metrics.
Continuous improvement
Strategic implementation follows a systematic cycle of deployment and evaluation. So we make updates to the roadmap to reflect new insights from user feedback and performance data, keeping the strategy relevant and effective.
Case studies
Our UX Strategy Portfolio
Every project we tackle is about one thing—results. With our research-backed UX strategies, we don’t just fix problems; we turn them into opportunities to boost engagement, fuel growth, and drive measurable success.
‍
Our UX Strategy Services
From startups to enterprises, leaders trust our UX strategy to solve complex challenges. Listen what they say about our collaborative process that transforms user experiences and business outcomes.
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"We've been working with Lazarev. since the very series seed to series B stages of our product. It's amazing how they always research and find ideas that exceed our own initial envision!"
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"We saw an increase in engagement metrics, in users and in resume submissions."
Where Strategic UX Makes an Impact
Each industry presents unique product challenges. Our approach adapts to sector-specific requirements while maintaining core UX principles.
Who we are
and why us
Since 2015, Lazarev.agency has operated on a principle that most design agencies avoid saying out loud: we don't optimize for you to like it — we optimize for you to make money. Over 600 projects and 120+ awards later, that philosophy hasn't changed. Every design decision we make is measured against revenue impact. We're a team of 40+ specialized UX strategists, product designers, and business analysts who treat design as a business function.
What sets us apart is where we've been building. We started designing AI products in 2017, years before the industry caught up. Today, with 30+ AI products shipped, we solve the problem most teams can't: making complex technology feel simple, trustworthy, and valuable to end users. From enterprise SaaS and fintech platforms to B2B and AI-first startups, we bring cross-industry pattern recognition that no single in-house designer can replicate because we've seen what works across hundreds of products.
120+
international
industry awards
industry awards
/ 02
600+
projects
successfully completed
successfully completed
/ 03
We operate on a simple principle: if you're not measuring design against business outcomes, you're wasting money.
We start every engagement with research because designing without understanding your users, your market, and your revenue model is just guessing with pixels. Whether you're preparing for Series A, scaling to enterprise, or launching an AI product that needs to earn user trust from day one, we operate as a strategic partner invested in your growth.
Our UX Strategy Process
Strategic product evolution follows a clear path. Each phase builds upon previous insights, creating a robust foundation for success while maintaining flexibility for emerging opportunities.
The UX plan we create is fully customized, tailored to your project's unique specifics.
01
Discovery & Analysis
Deep dive into your product's current state through stakeholder interviews, data analysis, and competitive research. Map existing user flows, identify pain points, and uncover growth opportunities. This comprehensive assessment creates a baseline for measuring improvements and shapes strategic priorities.
02
UX Strategy Consulting
Transform insights into a structured roadmap that aligns business objectives with user needs. Prioritize initiatives based on impact and feasibility, while mapping resource requirements and dependencies. The resulting strategy document serves as a living guide for all stakeholders, ensuring unified direction.
03
Implementation Planning
Break down strategic initiatives into actionable phases with clear milestones and deliverables. Define team composition, technical requirements, and success metrics for each stage. This detailed planning ensures efficient resource allocation and sets realistic timelines for execution.
04
Validation & Testing
Validate strategic decisions through user testing and data analysis before full implementation. Regular feedback loops help refine the approach and catch potential issues early. This iterative validation process minimizes risks and ensures solutions truly meet user needs.
05
Continuous Optimization
Monitor implementation progress through regular check-ins and performance metrics. Update the roadmap based on new insights and emerging challenges. This ongoing optimization ensures the strategy remains effective and adapts to changing market conditions.
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FAQ
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What makes a UX strategy different from regular UX design?
While UX design focuses on creating user interfaces and interactions, UX strategy services provide the framework for making those design decisions. It's like having a roadmap before starting a journey. The strategy phase involves analyzing business goals, user needs, market conditions, and technical constraints to create a structured plan for product evolution. This strategic foundation ensures that every design decision serves a clear purpose and contributes to measurable business outcomes. Without a UX strategy, teams often make isolated improvements that fail to address core user needs or business objectives.
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How do you measure the success of a UX strategy?
Success measurement combines quantitative metrics with qualitative feedback. Key performance indicators typically include user engagement rates, conversion improvements, task completion times, and customer satisfaction scores. We establish baseline measurements during the strategy development phase and track changes over time. Beyond numbers, we also monitor user feedback, support ticket patterns, and team efficiency in implementing changes. Regular strategic reviews help assess whether improvements align with business goals and adjust course when needed.
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When is the right time to invest in UX strategy?
The best time to collaborate with our top ux strategy agency is before making significant product changes or when facing persistent user experience challenges. Common triggers include declining user engagement, increasing customer complaints, or planning major feature additions. However, even stable products benefit from strategic UX planning, as it helps identify growth opportunities and prevent future problems. If your team frequently debates design decisions or struggles to prioritize improvements, these are signs that a UX strategy could provide valuable direction.
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