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Mannequin

How We Made AI Fashion Tech Click With Buyers Instantly

Mannequin
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About
the project

A Strategic Sales Platform for a Fashion AI Pioneer

Mannequin’s breakthrough technology reimagines apparel photography, replacing costly model photoshoots with AI-generated humans that showcase real garments in dynamic, localized ways. But when they came to us, this innovation lacked a digital platform to match its commercial potential. 

Our task was to design an experience that feels as groundbreaking as the tech itself, using only 2D assets to build a visually rich, story-driven website. We had to clearly communicate that the clothing was real, not AI-generated, while demonstrating how Mannequin’s AI adapts appearances for any market post-production. The result is a compelling narrative and product showcase that positions Mannequin as a frontrunner in AI-driven fashion content.

Results
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The Project’s
Discovery Phase

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Overview

Designed a Website with Modern Aesthetics and Effective Storyline

We set out to make the product experience clear and engaging by showing how AI models adapt to any outfit. Instead of overwhelming users with technical details, we focused on a visual story that demonstrated the simplicity and power of the technology.
Bold colors and gradients kept the spotlight on the product, while subtle parallax effects created a 3D-like experience all built from 2D images to make the platform feel dynamic without adding complexity.

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First Point

Crafted Story-Driven Experience That Shows the Product in Action

Every section of the site follows a “show, don’t tell” approach, using a storyboard-style flow to walk users through how Mannequin works. Motion design, bold gradients, and a dynamic grid layout add visual energy while reinforcing the product’s ease and adaptability. The result: a compelling narrative that makes the tech instantly understandable and positions Mannequin as both powerful and intuitive.

AI Product Design in 2025: Tools & Strategies for Business Leaders

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Second Point

Created a Conversion-Focused Page Built for Global Reach

We crafted a landing page that speaks clearly to Mannequin’s value, combining concise messaging with visual storytelling that simplifies how the product works. Featuring AI models with diverse nationalities helped signal global scalability and cultural adaptability, making the platform relevant for fashion brands targeting international markets.

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Third Point

Built a Realistic Try-On Feel Using Only 2D Imagery

To work within the client’s production constraints, we engineered a visually rich landing page using only 2D imagery. Smart use of parallax and motion design created the illusion of depth, delivering a 3D-style product experience without increasing complexity. Showing garments from multiple angles gave potential customers a realistic, confidence-building view of the end result.

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FAQ

1

What is the best way to replace traditional apparel photoshoots with AI models?

Replacing traditional photoshoots with AI models requires a hybrid workflow that combines real garment photography with AI-generated model rendering. In our project with Mannequin, we used photos of real clothing on mannequins and applied AI to programmatically generate diverse model appearances. This approach preserved product accuracy while offering scalable, localized visuals for global markets without the costs of repeated photoshoots.

2

How can fashion tech companies showcase complex AI products without overwhelming users?

To present complex AI technologies clearly, storytelling and visual narrative are essential. For Mannequin, we built a website that “shows, not tells,” using 2D assets and a storyboard-like structure. Rather than dive deep into technical jargon, we focused on demonstrating how the product works through an intuitive, visually driven experience that resonated with both fashion and tech-savvy audiences.

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3

What’s the most effective way to explain how AI-generated models work on a website?

When explaining how AI-generated models work, it’s important to highlight the process and outcome in a user-friendly flow. In our case study, we broke down Mannequin’s workflow into clear visual sections: real garment input → AI model output → localized styling. This guided visitors through the transformation while reinforcing the technology’s reliability and ease of use.

4

Can you build a 3D-like product experience using only 2D assets?

Yes. You can create a dynamic, 3D-style product experience with only 2D images through smart use of motion, layering, and parallax effects. For Mannequin, we used bold gradients, structured grids, and subtle scroll-based motion to give the illusion of depth, resulting in an engaging, modern experience without complex rendering or 3D pipelines.

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5

How can AI-generated fashion visuals be localized for different markets?

One of the key advantages of using AI in fashion visuals is the ability to localize model appearance after production. With Mannequin, once garments were photographed, AI generated diverse model variations tailored to different markets without requiring new photoshoots. This unlocked scalable global campaigns with consistent product visuals, localized to resonate with various regions and cultures.

6

What are the benefits of combining real clothing photography with AI-generated models?

This hybrid approach maintains product integrity while maximizing flexibility. In Mannequin’s case, real garment photography ensured fabric, fit, and texture accuracy. The AI then layered in localized model visuals, allowing for a scalable, post-production transformation that saved time, reduced costs, and aligned with real-world production workflows.

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7

How do you design a website that converts clients for an AI fashion tech company?

To drive conversions for an AI-powered fashion platform, focus on a sales-driven design with a strong value proposition and simplified product education. In this case, we built two targeted landing pages: one focused on benefits for global clients, and one illustrating the product experience. Combined with storytelling, motion design, and bold visuals, the result was a compelling platform that helped Mannequin scale internationally.

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