How we helped a new streaming aggregator build a bold identity and stand out in a crowded market

The Streaming Bar logo translates the idea of speed and light into a clear business signal. A centralized core with radiating lines represents scalable distribution, constant activity, and high-throughput content flow. The mark communicates momentum, reliability, and growth, positioning Streaming Bar as a modern, future-ready entertainment platform built for expansion.

We built a color system that reflects the brand’s energy and adaptability. At its core are four primary colors — Deep Blue, Burning Red, Emerald, and Midnight Black. They are complemented by four accent shades — Purple, Yellow, Beige, and White — expanding the visual range and allowing for versatile combinations.

On top of this palette, we developed a flexible gradient system that conveys speed and motion. Following the same grid principle as the logo, the space is divided into six sections, with transitions forming at the intersections.

Contrasting lines add dynamics and create a sense of refraction, turning gradients into a living visual element.As a result, the system remains recognizable yet constantly transforms, adding depth and energy to every piece of brand communication.

To emphasize the idea of speed, we developed a technique for transforming images and video frames. A single pixel at the edge of the image is stretched outward, creating a continuous flow of lines and colors.This effect turns ordinary photos and videos into dynamic backgrounds that visually reinforce the concept of motion. It strengthens the brand identity and adds uniqueness to any medium — from promotional materials to digital interfaces.

The grid became the foundation for layouts, continuing the logic embedded in the logo. Its principle is based on dividing the shorter side of the format into six parts and shifting the center, which allows for clear yet dynamic compositions.

This approach creates a grid of four main blocks that can be easily adapted for text, images, and graphic elements. The system ensures visual consistency, maintains a balance between speed and structure, and makes the brand’s visual language predictable and easy to scale.

The final stage was the creation of a comprehensive brand book that defined the rules of identity usage from the logo and grid system to the color palette and gradients.Based on it, we designed solutions for all key touchpoints.

In digital, this included interfaces, social media, and promotional materials. In physical applications, it covered outdoor advertising, print products, and merchandise. This approach ensures a unified brand perception and makes it recognizable in any context from the city streets to a smartphone screen.