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How we elevated a digital marketing firm’s online presence

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About
the project

In the highly competitive digital marketing landscape, establishing a strong visual identity and optimized user experience is crucial for standing out and conveying professionalism. SkyDeck, a company born from a late-night vision during COVID, initially relied on a simple Fiverr logo. Recognizing the need for a more impactful online presence, they turned to Lazarev.agency to develop a modern, bold website that would better reflect their growth and ambitions.

Results
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The Project’s
Discovery Phase

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First point

Developed a cohesive visual strategy to modernize brand identity

We crafted a comprehensive visual language that aligns with current design trends, emphasizing minimalism with bright accents. This strategy ensured consistency across all digital touchpoints, positioning the brand as a professional leader in its niche.

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Second point

Redesigned the home page to enhance user engagement and information flow

We restructured the homepage to present key information clearly and efficiently. By implementing a single, prominent main line and a minimalistic layout with strategic accents, we improved user navigation and message clarity, increasing engagement metrics.

Ready to rule your industry? 11 website redesign companies to get you there

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Third point

Created a dedicated contact page for seamless communication

We developed a dedicated contact page featuring integrated forms, maps, and social links, maintaining visual consistency with the overall site. This enhanced user experience led to increased contact conversions and strengthened client relationships.

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Fourth point

Streamlined the contact section for better accessibility and user interaction

We reorganized the contact information into a clean, well-structured layout that makes it easy for visitors to find contact details. Interactive elements and visual cues foster trust and facilitate inquiries, supporting lead generation goals.

Bounce rate optimization guide: learn moves that keep visitors on page

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Fifth point

Implemented a hyper funnel to maximize lead conversion

We designed and integrated a multi-stage sales funnel that guides visitors through targeted landing pages and personalized content. This strategic setup optimized conversion rates and improved overall sales pipeline efficiency.

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Sixth point

Built an interactive experience & content builder for future scalability

We developed a customizable experience builder that allows the client to effortlessly update content and layouts. This tool provides flexibility for ongoing campaigns and ensures the website remains aligned with evolving business objectives.

Customer experience design in the age of AI UX

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Seventh point

Achieved measurable business growth through digital transformation

Following the redesign, the client experienced increased user engagement, higher inquiry rates, and improved brand perception, directly contributing to their revenue growth and market positioning.

How to increase user engagement on your website in 2026

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Eighth point

Delivered a strategic digital solution that differentiates in a crowded market

Our comprehensive approach elevated the client’s online presence, differentiating their brand through modern design and optimized user journey, ultimately securing their position as a professional leader in their niche.

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FAQ

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What strategies are effective for modernizing a digital marketing brand’s visual identity?

Developing a cohesive visual language aligned with current design trends such as minimalism with bright accents helps create a modern, professional look. Consistent branding across all digital touchpoints enhances recognition and positions the company as a leader in its niche.

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How can redesigning a homepage improve user engagement and information flow?

Simplifying the layout with a clear, prominent main message and minimalistic design improves navigation and message clarity. This encourages visitors to stay longer and engage more with the content, leading to higher interaction rates.

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Why is a dedicated contact page important for digital marketing websites?

A well-designed contact page with integrated forms, maps, and social links provides seamless communication channels. This not only enhances user experience but also increases contact conversions and strengthens client relationships.

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How does streamlining contact information enhance website accessibility?

Organizing contact details into a clean, structured layout makes it easier for visitors to find and use this information. Interactive elements and visual cues foster trust and facilitate inquiries, supporting lead generation efforts.

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What is a hyper funnel, and how does it benefit lead conversion?

A hyper funnel is a multi-stage sales process that guides visitors through targeted landing pages and personalized content. Implementing such a funnel maximizes conversion rates and improves overall sales pipeline efficiency.

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How does building an interactive content builder support future website scalability?

An interactive, customizable content builder allows clients to update website content and layouts effortlessly. This flexibility ensures the site can adapt to ongoing marketing campaigns and evolving business needs without requiring extensive technical support.

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What measurable results can be achieved through a comprehensive digital transformation?

Successful redesigns typically lead to increased user engagement, higher inquiry rates, enhanced brand perception, and ultimately, revenue growth. These metrics demonstrate the tangible impact of a strategic digital upgrade.

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Kirill Lazarev
Founder of Lazarev.
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Three states of the interactive widget on the homepage

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Mobile screen displaying rate the teacher feature

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Interface showcasing the modules & lessons navigation

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Brands need to connect any of the available wallets to mint NFTs. On the consumer side, though, individuals without a wallet can create a new one on the fly by using their email or social media. Alternatively, they can purchase NFTs using fiat currency and complete the entire transaction without any knowledge of Web3.

An assortment of crypto wallet options
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