How we helped a complex AI SRE tool website boosts customer acquisition
the project
Website’s Messaging That Converts Decision-Makers
Bacca AI, an AI-powered Site Reliability Engineering platform, helps organizations detect, diagnose, and resolve critical infrastructure incidents faster while cutting downtime, protecting revenue, and reducing engineering burnout. Their technology integrates with multiple services across a company’s stack, automating root-cause analysis and resolution at the most business-critical moment: when systems fail.
Yet, there was a big challenge that affected the project heavily. While the product delivered tangible business impact, its benefits were buried in technical language that didn’t resonate with decision-makers. The founders needed a website that could speak the language of CEOs and CTOs, connecting uptime to revenue protection, while also engaging technical buyers with a clear explanation of how the product works.
To solve this communication gap and connect uptime to revenue protection while still engaging technical buyers, Bacca AI partnered with Lazarev.agency to redesign its website and sharpen its messaging.
The Project’s
Discovery Phase
Merged technical depth with business clarity
Selling AI-powered incident management is tricky when your audience is split between technical engineers and business decision-makers. Live demos take time. Static feature lists don’t convey the urgency or complexity of real outages. And without a visceral sense of how your product thinks and acts in the heat of an incident, prospects leave unconvinced.We replaced abstract selling with a story. Four short, cinematic episodes take viewers inside an actual SRE journey: Before → Bacca in action → After.
Each video shows the problem unfolding, the AI stepping in to diagnose and resolve, and the measurable change afterward. Minimal, purposeful motion guides the eye. Micro-metrics and crisp captions make cause and effect instantly clear. In under a minute per episode, both engineers and execs see without a single live demo exactly how Bacca turns chaos into clarity.
Designed a conversion-focused flow from problem to proof
Most AI product pages overwhelm buyers with feature dumps and jargon. They fail to connect the dots between the pain the buyer feels and the confidence they need to sign off. Without a clear, decision-ready narrative, visitors stall clicking away before they ever book a demo.We built the page like a guided sales conversation. It opens with the cost of downtime to establish urgency.
Then, step-by-step, it shows exactly how Bacca resolves incidents, proves value in hard KPIs, and ends by removing adoption fears covering control, scale, and security. Each section has a single, deliberate job, moving the buyer from problem to solution to proof to reassurance. By mirroring a decision-maker’s thought process, the page makes the “Book Demo” button feel like the natural next move.
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Turned a confusing AI pitch into a clear, trust-building buyer journey
For technical decision-makers, AI product pages often miss the mark. They’re either overloaded with flashy visuals that distract from the core value, or filled with jargon that erodes trust. Buyers can’t clearly see how the product works, and they’re left questioning whether they’ll stay in control once the AI is in place. We built a focused, decision-ready experience.
A restrained, professional layout keeps attention on the product’s reasoning and business impact, while clear, stable calls-to-action make the next step effortless. To build trust, we added short “Bacca” system messages at key moments, explaining in plain language what the AI is doing detecting, fixing, and learning from each incident. This turns the page into a transparent, confidence-building conversation with the product, helping prospects move from curiosity to commitment.
More AI Cases
FAQ
What are the best strategies to increase customer acquisition for AI SaaS products?
One proven strategy is designing a high-converting landing page with a clear narrative and conversion-focused UX. For Bacca AI, an SRE automation tool, we implemented a vertically-scrolling layout, structured storytelling, and targeted visual accents leading to a measurable boost in customer acquisition post-launch.
How can motion design improve product understanding for complex B2B tools?
Motion design helps translate abstract tech into tangible value. When working on Bacca AI, which runs without a visible interface, we created a conceptual UI with animated feature highlights. This not only clarified the product’s benefits but also differentiated it from competitors.
What makes an effective landing page for developer-focused SaaS tools?
Clarity, structure, and relevance. Lazarev.agency designed a landing page for Bacca AI that balances corporate professionalism with startup agility using clean layouts, focused messaging, and subtle gradients to appeal to engineering teams without overwhelming them.
How do you design a website for a product that has no visible user interface?
By crafting a conceptual interface and highlighting invisible features through design metaphors. With Bacca AI, we built animations and visuals that showcased how the tool fits into the dev workflow even without a front-end interface.
What role does UX play in differentiating AI tools in a crowded market?
Exceptional UX positions your product as credible and valuable. In Bacca AI’s case, we used UX strategy to guide users through a compelling journey, from understanding the tool to seeing its benefits enhancing both engagement and conversions.
How can design bridge the gap between startup branding and enterprise appeal?
By blending visual boldness with structural clarity. For Bacca AI, we merged dynamic startup elements (motion, gradients, dark mode) with professional layout systems creating a hybrid identity that spoke to both engineers and decision-makers.
Why is storytelling important in SaaS product websites?
Storytelling aligns features with user pain points. Bacca AI’s landing page used a narrative-driven structure to lead users from challenge to solution, making a complex tool feel approachable and essential for its target audience.
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