How we helped a European crypto-finance platform boost user onboarding and streamline transactions
the project
EllipX is a European crypto-finance platform that merges the functionality of a crypto exchange, a digital wallet, and fiat payment operations. It serves both retail and corporate clients under strict EU compliance requirements.
When the company approached us, their product had just been redesigned, but the redesign failed to solve key UX challenges. Users struggled with onboarding, verification, navigation, and transaction flows. These issues caused drop-offs, incomplete verifications, and abandoned transactions, all of which directly impacted business growth.
The Project’s
Discovery Phase
Created a dashboard that improved retention and user confidence
The original dashboard was overloaded with data and lacked focus. We restructured it into a modular, widget-based system that grouped charts and prioritized key actions. This gave traders clarity, encouraged daily activity, and turned the dashboard into a retention driver.
Redesigned transaction flows to increase conversion
Deposits and withdrawals were previously unclear, with hidden fees and complex steps. We created transparent, step-by-step transaction windows that showed limits, fees, and confirmation in real time. Users made fewer mistakes, trust grew, and transaction completion rates went up.
Crafted a comprehensive asset management solution for better control
We enhanced the platform’s asset management capabilities to give users greater oversight and control over their holdings. Users can now view detailed summaries of all their assets, including different cryptocurrencies, digital tokens, or other investment types, in one centralized dashboard. Additionally, the system offers real-time updates on asset values, performance analytics, and transaction histories, enabling users to make informed decisions. Features such as asset transfer, allocation adjustments, and portfolio diversification tools were also introduced to improve flexibility. These improvements empower users to manage their assets more efficiently, ensuring better financial planning and security.
Consolidated navigation to unlock efficiency
EllipX originally used both side and top navigation, wasting space and confusing users. We streamlined everything into a single top-bar navigation, grouped functions logically, and pushed advanced settings into a user menu. This freed screen real estate for high-volume data and made the experience far more intuitive.
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Streamlined deposit process to boost user engagement
We redesigned the deposit workflow to make funding accounts more intuitive and hassle-free for users. By simplifying the deposit steps, providing clear instructions, and integrating multiple payment options, we reduced friction and increased transaction success rates. Additionally, real-time deposit status updates and confirmation notifications were implemented to keep users informed throughout the process. This enhancement improved overall user satisfaction and encouraged more users to fund their accounts promptly, leading to higher engagement and increased trading activity on the platform.
Enhanced withdrawal system for greater security and convenience
We upgraded the withdrawal process to ensure a safer, faster, and more user-friendly experience. New verification protocols were introduced to prevent unauthorized access and protect user funds. The system now supports multiple withdrawal methods, including bank transfers and digital wallets, providing users with flexible options tailored to their preferences. Additionally, withdrawal requests are processed more efficiently, with real-time updates and prompt notifications to keep users informed of their transaction status. These improvements foster greater trust and confidence in the platform, encouraging users to withdraw their funds securely and effortlessly whenever needed.
Simplified beneficiary setup to support compliance and speed
Adding beneficiaries was a major pain point, as requirements varied between corporate and individual accounts. We designed dynamic forms that adapted to each user type, minimized unnecessary fields, and displayed live verification status. This sped up money flows and ensured regulatory compliance without slowing users down.
Customized settings for a personalized user experience
We introduced a comprehensive settings section that allows users to personalize their platform experience. Users can now easily update their profile information, change notification preferences, set security options like two-factor authentication, and manage privacy settings all in one place. Additionally, the new settings menu offers language preferences, interface themes (such as dark or light mode), and account security controls to enhance usability and security. This customization capability ensures that users can tailor the platform to meet their individual needs and preferences, resulting in a more comfortable and secure experience.
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Optimized landing page for user engagement
The landing page serves as the first impression for users, so it should be designed to quickly communicate value while guiding users through compliance requirements. Use clear calls-to-action (CTAs) and concise messaging that highlights key features and benefits. Incorporating user testimonials or trust badges can also enhance credibility and encourage new users to explore further.
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FAQ
What are the best ways to improve onboarding in a crypto or fintech platform?
Clear, guided onboarding is key. Many platforms lose users during KYC because the process is confusing or hidden. At EllipX, we introduced a step-by-step onboarding flow with visible verification status in the user profile. This reduced drop-offs and ensured more users completed KYC, directly increasing activation rates.
How can design help increase retention on trading and finance platforms?
Retention grows when users feel in control. For EllipX, we redesigned the dashboard into a modular system that prioritized key metrics and actions instead of overwhelming users with clutter. By turning the dashboard into a daily tool rather than a barrier, engagement and return visits rose significantly.
What’s the most effective way to optimize transaction flows in crypto apps?
Transparency is crucial. We redesigned deposit and withdrawal flows at EllipX to show fees, limits, and confirmations upfront. This reduced user errors, cut support requests, and built trust, all of which increased the percentage of successfully completed transactions.
How do you balance compliance requirements with user experience in financial platforms?
Compliance doesn’t have to feel like friction. EllipX needed strict EU verification for both corporate and retail beneficiaries. We solved this with dynamic forms that adjusted based on user type, minimizing unnecessary fields while still meeting regulatory standards. The result: compliance without complexity.
Why is navigation such a critical factor in fintech product usability?
High-volume data requires clean navigation. EllipX originally split controls between side and top menus, creating confusion and wasting space. We consolidated everything into a single, logically grouped top-bar navigation, freeing up room for dense trading data and speeding up workflows.
How can crypto platforms reduce support tickets through design?
Most support queries come from unclear flows. At EllipX, we added inline help, progress indicators, and real-time error validation across complex processes like beneficiary setup and manual wallet verification. This reduced user mistakes and significantly lowered the load on customer support.
What role does brand credibility play in crypto platform growth?
In finance, trust equals growth. EllipX’s new design system introduced consistent UI, professional visual language, and compliance-focused flows that signaled security and reliability. A stronger brand identity encouraged users to commit more transactions, helping the platform grow faster in a competitive market.
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