User Experience research: our Portfolio
We acquired a proven track record of conducting market and user research across diverse industries and project scopes –– be it building a B2B AI-driven product or designing a website for an SMB.
Pika AI is a new and better search engine that harnesses AI technology and helps people find the most relevant and interesting information from across the web.
A promo website for unique cinematography equipment. Inertia Wheels MAX –– the first-hand wheels developed to streamline the operating experience.
Navigating User Research Across Industries
User research finds its footing across a broad spectrum of industries and digital projects, where it's a guiding light for creating user-centric designs. At Lazarev.agency every single project, regardless of its domain, undergoes the rigorous process of discovery.
🔥 AI & Machine Learning
User experience research steers the creation of intuitive interfaces that make AI/ML technologies accessible and comprehensible. Crafting AI interfaces hinged on verified research insights fosters user trust, promotes adoption, and fine-tunes AI algorithms to cater to real-world needs.
Precisely learning how individuals interact with and what they anticipate from FinTech solutions help us build secure, reliable, and scalable banking and financial technology platforms. UX research empowers seamless transaction experiences, comprehensive financial visualizations, and more.
Web3 & Blockchain
UX research helps us ensure that interactions with decentralized systems are intuitive, seamless, and secure. The insights from research are turned into the fluid interfaces that foster trust and enable broader participation in the decentralized ecosystem.
User experience research holds the key to discovering the true human motivations for acquiring real estate. It reveals how people search for property, interact with agents, what their challenges are, and how to address them.
Our UX Research Process
Keeping in mind that each project is different, we offer you a custom-tailored design process for doing UX research, depending on your product concept, stage of development, business goals, constraints, and more.
Our best UX designers and business analysts are involved in conducting research and design thinking processes.
Discovering your goals and vision
Before even sketching out a project plan, we hold on stakeholder workshops to figure out your business needs, constraints, and opportunities and come up with a set of research activities. During these sessions, we're asking big questions like what is the main idea behind the project or who your clients are.
We analyze the data and look for common threads that make patterns and turn the insights into design solutions. Mainly they form the foundation for developing personas, user journey mapping, user flows, product positioning, and strategy.
Creating a UX research strategy
The hypotheses we formulate during the workshops guide our research moves – we chose activities to either confirm or debunk those educated guesses. At the same time, we develop a strategy roadmap that provides a high-level overview of the product's goals and milestones. It's a compass that keeps you and our design team headed in the right direction.
Running UX research
Once we determined what data we need, the data collection process is launched. Our team is here to record and document findings, insights, or feedback from user interviews to further analyze the collected data. We identify patterns, trends, and user insights and look for common pain points, needs, and preferences.
Pursuing a never-ending process
The research does not end when the designs start rolling out, or the code starts compiling. We're in it for the long haul, continuously refining the experience to meet user needs as they evolve over time.
Our team is well-versed in a spectrum of research methodologies encompassing behavioral and attitudinal analysis, as well as qualitative and quantitative approaches.
Our UX Research Methods
When we're seeking insights into "what people say," attitudinal research is our go-to. Looking for the deeper “why or how to fix a problem”, we apply qualitative research, whereas quantitative methods do a much better job answering “how many” and “how much” types of questions. Explore a few of our common discovery research activities.
In-depth User Interviews
With these one-on-one conversations, we adhere to the “nothing about users without users” model, which, in turn, helps us create a product that meets the market's needs. We validate or challenge assumptions we might have about the target audience and save time and money by ensuring we are developing the right features and solutions.
Surveys and Questionnaires
We get to collect quantitative information from a larger sample of users to test our hypothesis and/or validate the data we got during an interview. Surveys conducted either in person, via email, or through online forms help us track or discover important issues to address.
Through observational studies, we gain unfiltered insights into user interactions. We keenly observe how users navigate, utilize, and respond to your solution, all while remaining unobtrusive. These nuanced observations shed light on not just what users do, but the underlying motivations and decision-making processes that influence their actions.
This research activity is concerned with observing how users categorize and label items and gaining an inside look into their mental models and thought processes. This insight is pure gold when it comes to designing navigation menus, information architectures, and content hierarchies.
Clients talk about our UX research agency
Every standout project in our portfolio owes its success to a comprehensive discovery phase. So we leave it up to our clients to share the experience of partnering with us.
“Their comprehensive research abilities and attention to detail stood out.”
“Overall, they’ve gone above and beyond in terms of research while showing us how they’ve come up to the conclusions they have.”
Share your project idea with us! Should the partnership vibe not align, we're glad to furnish you with valuable insights that could prove beneficial.
Learn about the intricacy of UX design research
Discover the invaluable advantages and challenges of UX design discovery and research throughout the product development process. Our team has taken on the mantle of equipping you with comprehensive guides, insider insights, and expert advice to steer your project toward success.
With a rich background in UX Research and a deep commitment to user experience, we are eager to share valuable insights and respond to any questions you may have. Our goal is to help enhance your digital offerings, ensuring they deliver outstanding user experiences.
Can I just skip the research to kick off with UX design?
Neglecting such a basic stage, you take a mammoth risk of investing in a product your users may not need or understand. Without UX design discovery and research, you gamble on your solution’s success. Plus, the lack of a solid data foundation complicates the whole thing — it would be a challenge to create an accurate and comprehensive product design plan which risks resulting in expensive, repetitive iterations, mishaps, and lost revenue.
Do I still need to carry out any UX research method if I know all about my potential customers?
First, it all depends on what tools you used. Let’s say you leveraged analytics and A/B testing to define the target audience's user personas. And that’s great. But these methods help learn about people from customers' perspectives and ultimately, they provide less information than you could benefit from. Knowing what your users want limits you from an in-depth understanding of their motivations and offering them a solution they need.
Second, at Lazarev. we cultivate a flexible approach meaning our team customizes the design research process to your product, business goals, and vision.
What UX/UI research deliverables can I expect?
After we run an in-depth discovery, you get a detailed research report, user personas, user journey map, product roadmap, etc. On top of that, we share our perspective and recommendations on how to implement the findings into your design based on research, your vision, and business goals.
How do you use the research results in the design process?
Basically, we use findings from UX design research to build user centered design or service. That’s the prime reason for running it in the first place. Our team utilizes the research results to map out design solutions, functionality that is important for users, product positioning and incorporates all of it into your solution.
Do you do user testing and usability testing within the UX discovery sprint?
The discovery stage does not assume carrying out usability testing or any other testing to observe user behavior with the real user interfaces. Usability testing activities take place during the UX design stage. Get to know more about how we approach UX design.
What is the timeline and price range of UX discovery?
It's a matter of tailoring the approach to your specific project type, product concept, initial conditions, and overall scope. The timeline for UX discovery can span anywhere from 2 to 6 weeks, with associated costs ranging from $4,000 to $10,000. For precise details regarding timelines and pricing, don't hesitate to reach out to us.
To ensure the digital presence and growth of your business, we create a conversion-oriented website or promotional landing page. By adhering to your brand guidelines, we design a visually pleasing marketing website that connects with your customers.