How Lazarev.agency's redesign raised Fractal Protocol's usability by 165%

Lazarev.agency built Fractal Protocol’s interface from one repeating set of blocks, so the portfolio view, a single subaccount view, and a live chart all behave the same way and teach each other. A borrower checks the health of every account, opens the one needing attention, and finds the deeper numbers waiting in a layout they already know. 

Hovering a chart gives an exact value at an exact moment, so a decision to repay or post more collateral rests on a figure a trader can trust. As a result, usability across the redesigned platform rose 165%.

On Fractal Protocol, a margin call is where a borrower loses money fastest, since a position can be liquidated while they are still working out how much to add. Our team built an alert naming the exact top-up amount and linking straight to the deposit page, so answering a call takes one move. 

Every loan action sits in a single panel beside the account it affects, covering a loan from accepted terms through to repayment. Borrowers who run positions through outside protocols reach those from the same panel, so the whole operation stays on Fractal Protocol.

Lazarev.agency tested Fractal Protocol's redesigned lending platform with DeFi-native traders before release, and watched them find subaccount data, read charts, and take a loan through approval. 

In lending, a design misread is expensive, since a wrong number can cost a position. Testers wanted proof their money had moved, so Fractal Protocol gained status notifications confirming each step of a loan and clearer marking of live positions. Newcomers got in-context help where the numbers run densest, which shortens the climb for a trader opening their first subaccount.

Fractal Protocol's users split between crypto-native traders working late and institutional desks working under office lighting, and a platform serving only one group narrows its own market. 

Lazarev.agency treated the second mode as a reach decision and rebuilt the information hierarchy for each one, so the same screen holds up wherever it opens, a screenshare with a counterparty included. Rebuilding beat inverting, since a mode carrying its own hierarchy ranks every number the same way and nobody relearns the interface on switching. 

Fractal Protocol keeps a single system to maintain, and new capability reaches both modes together. A trader who can work comfortably through a long session stays on Fractal Protocol during the hours when positions move, which is when a lending platform earns its fees.