How we helped a wellness platform boost engagement and secure $3.1m for expansion

Transforming engagement and driving revenue through user-centric design
Lazarev.agency rebuilt WellSet’s platform to connect users directly with wellness content, enhance personalization, and support consistent engagement. 

By aligning the experience with business goals, boosting retention, increasing active users, and supporting enterprise subscription growth, we delivered measurable results, including a 75% rise in engagement, a 30% boost in retention, and $3.1M+ secured for expansion.

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We transformed WellSet’s homepage from a passive content display into a dynamic hub for daily engagement. Previously, users struggled to find upcoming events and personalized recommendations, leading to low retention and stagnating subscriptions. By introducing timers for upcoming sessions, personalized collections, and an easy-to-access schedule, we turned the homepage into a tool that encourages regular use and habit formation.

This shift led to significant business results: improved retention, higher average interaction times, increased paid subscriptions, and higher LTV as users built consistent, daily practices on the platform.

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One of the main challenges was that WellSet was perceived by users as a passive library, where videos could be watched anytime, but there was a lack of live interaction, community engagement, and a sense of personal progress. This negatively impacted retention and didn’t incentivize subscriptions.

To address this, we integrated live classes with an interactive calendar. Each session now has a specific time, topic, and instructor, while icons and filters allow users to quickly find relevant classes. Users can add classes to their personal calendar, join in real-time, and ask questions via an integrated chat. 

This solution transformed the platform from a passive content library to an active space for real-time engagement. Users now enjoy consistent support and motivation, while the brand benefits from an effective growth tool, boosting engagement and encouraging subscriptions.

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We implemented a personalized content system that adapts to each user’s goals and behavior. The platform now offers tailored recommendations based on individual progress, helping users discover and track their favorite classes and instructors. Curated collections, such as sleep improvement programs or anxiety-reducing tools, are suggested to meet specific needs. Users can seamlessly integrate live sessions into their personal calendars, access on-demand classes at their convenience, and track their progress with visual metrics and charts.

This transformation turned the platform into a dynamic, "smart" system that aligns with users' life rhythms, supporting their journey toward personal goals and fostering healthy, sustainable habits. For the business, this resulted in increased engagement and improved conversion rates for premium subscriptions.

We developed a suite of tools that empower teams to engage with wellness practices, strengthen internal connections, and effectively manage wellness initiatives. Each feature was designed to make corporate wellness simple and transparent—ranging from convenient scheduling to tracking key employee engagement metrics.

For administrators, we introduced bulk participant upload via CSV files with step-by-step instructions, enabling the addition of hundreds of employees in just a few minutes. All team members are displayed in a unified interface where invitation statuses can be monitored, progress tracked, and invites resent. This significantly reduced administrative barriers and accelerated WellSet's implementation within large organizations.

For non-enterprise users, we created an intuitive billing page that streamlines invoicing and payment tracking, providing a clear visual hierarchy and a user-friendly layout that simplifies navigation, even for newcomers.

As a result, WellSet became not only a platform for individual users but also a scalable corporate solution. This allowed our client to enter the B2B market, increase the service's value for HR teams, and transform wellness from a personal practice into a tool for fostering a healthy corporate culture.

The redesign of WellSet focused not only on improving functionality but also on creating a visual environment that actively supports mental wellness and reduces stress. We used soft color palettes, smooth lines, and minimalist illustrations to cultivate a sense of calm and relaxation. By eliminating cluttered interfaces, we allowed users to focus on what matters most, their wellness journey.

This design approach simplifies navigation and creates a therapeutic effect, helping users immerse themselves in the practice experience. It enhances focus and promotes a sense of balance while interacting with the platform. As a result, the WellSet interface became an integral part of the wellness journey, reinforcing the platform’s core mission and contributing to users’ overall mental well-being.