Kseniia Shyshkova Photo
Kseniia Shyshkova
Head of PM
Success Stories
min read

Web3 website redesign: 2x increase in website traffic

A 3D model of a Web3 flower on a blue background

The UI UX redesign for a Web3 brand called Kin Ecosystem by Lazarev.agency more than doubled the website’s views rate. Continue reading to learn more details.

There can be many reasons why trendy and successful businesses with loyal communities would need website redesign services. For instance, a web3 company called Kin Ecosystem wasn't afraid to go through a change, meaning redesign a website — and got immensely rewarded.

The Kin team surely felt it in their gut: when Lazarev.agency design team was eventually finished, Kin's website got a 120% website traffic increase. Such a more-than-twice traffic growth was all from website views from the community.

What has changed?

Holding radical renovations on the website of a 5-year-old web3 startup with a loyal community is no cakewalk: sophisticated double play is about making a change to the extent it will be warmly welcomed, not rejected in disenchantment. However, our digital product design agency coped with this task. The unobvious point here was to make sure the Kin website distinguishes itself from other businesses with comparable offerings in light of the rapidly developing Web3 world. By creating a compelling flow that tells a tale as the user scrolls down the page, we were able to achieve that.

We created a thorough sitemap to show the layout and hierarchy of the project's pages as well as the content. While designing the main screen, we made an accent on movement: using 3D models and animation, we immersed the user in the project's interactivity. We took on 3D product design to draw users' attention, arousing a sense of delight and encouraging engagement. In conclusion, these tactics paid off.

The mobile screen repeated the website design in a slightly simplified variation: the dark gradient and theme are both presented in the smartphone interface, but we purposefully kept the motion design to a minimum to reduce the data it uses.

A screenshot of the Kin Foundation website designed by Lazarev.


The realm of Web3 is where the technologies of the future will take their start. The emergence of blockchain and all the related technologies have already brought immense benefits to humanity. However, its adoption - just like any technology or product adoption - will only happen if this realm speaks the language of its audience, both in terms of linguistic and visual understandability. Lazarev.agency is happy to be bringing the value of blockchain based technologies closer to people through smooth web3 website design. Consequently, we'll be happy to help your business unleash its aesthetic potential too.

Would you like to unleash this chakra too? Then let us know at hello@lazarev.agency

Marlena Stablein Photo
Marlena Stablein
Director of Operations, Blavity
Valeriia Mashyro Photo
Valeriia Mashyro
Project Manager
Viktoria Levchuk Photo
Viktoria Levchuk
Content Manager
Kyrylo Lopushynskyi Photo
Kyrylo Lopushynskyi
3D Designer
Konstiantyn Potapov Photo
Konstiantyn Potapov
Project Manager
Oleksandr Golovko Photo
Oleksandr Golovko
UX Researcher
Anna Hvozdiar Photo
Anna Hvozdiar
Director at Prytula Foundation
Ostap Oshurko Photo
Ostap Oshurko
Design Lead
Nielsen Norman Photo
Nielsen Norman
Stas Tsekhan Photo
Stas Tsekhan
Head of HR
Anastasiia Balakonenko Photo
Anastasiia Balakonenko
Design Lead
Oleksii Skyba Photo
Oleksii Skyba
Webflow Development Lead
Isaac Horowitz Photo
Isaac Horowitz
Founder at Blockbeat
Danylo Dubrovsky Photo
Danylo Dubrovsky
Senior UX/UI designer
Hanna Hvozdiar Photo
Hanna Hvozdiar
Director at Prytula Foundation
Oleksandr Holovko Photo
Oleksandr Holovko
UX Designer At Lazarev.
Emily Thorn Photo
Emily Thorn
CEO at Thorn Associates
Oliver Hajjar Photo
Oliver Hajjar
CEO & Co-Founder at ShopSwap
Kenneth Shen Photo
Kenneth Shen
Managing Partner at Half Past Nine
Safwan Al Turk Photo
Safwan Al Turk
CEO at Conscious Baboon
James Crane-Baker Photo
James Crane-Baker
CEO at Gigworkers
Laith Masarweh Photo
Laith Masarweh
CEO at Assistantly
Katie Wadsworth Photo
Katie Wadsworth
Head of Product at WellSet
Matt Hannam Photo
Matt Hannam
Executive Director at Kin
Jorden Beatty Photo
Jorden Beatty
Co-founder at DASH
Kumesh Aroomogan Photo
Kumesh Aroomogan
Founder at Accern
Andrey Gaday Photo
Andrey Gaday
Head of Design at Lazarev.
Aman Kansal Photo
Aman Kansal
Co-Founder at Encyro Inc
Nicolas Grasset Photo
Nicolas Grasset
CEO at Peel Insights, Inc
Jens Mathiasson Photo
Jens Mathiasson
CPO & Co-founder at Fieldstream
Josh Allen Photo
Josh Allen
CEO & Founder at Tratta
Kenneth Shen Photo
Kenneth Shen
Co-founder at Riptide
Tommy Duek Photo
Tommy Duek
Founder of Teachchain 
Maxence Bouvier Photo
Maxence Bouvier
CEO at Mappn
Ibrahim Hasani Photo
Ibrahim Hasani
Co-Founder & Head of Engineering at Metastaq
Boyd Hobbs Photo
Boyd Hobbs
President & Owner, NODO Film Systems
Nick Chapman Photo
Nick Chapman
Founder at Pika AI
Anna Demianenko Photo
Anna Demianenko
Design Lead
Oleksandr Koshytskyi Photo
Oleksandr Koshytskyi
Design Lead
Kseniia Shyshkova Photo
Kseniia Shyshkova
Head of PM
Volodymyr Khliupin Photo
Volodymyr Khliupin
Head of UX
Yurii Shepta Photo
Yurii Shepta
Head of Marketing
Kyrylo Lazariev Photo
Kyrylo Lazariev
CEO and Founder


00 FPS