There can be many reasons why trendy and successful businesses with loyal communities would need website redesign services. For instance, a web3 company called Kin Ecosystem wasn't afraid to go through a change, meaning redesign a website — and got immensely rewarded.
The Kin team surely felt it in their gut: when Lazarev.agency design team was eventually finished, Kin's website got a 120% website traffic increase. Such a more-than-twice traffic growth was all from website views from the community.
What has changed?
Holding radical renovations on the website of a 5-year-old web3 startup with a loyal community is no cakewalk: sophisticated double play is about making a change to the extent it will be warmly welcomed, not rejected in disenchantment. However, our digital product design agency coped with this task. The unobvious point here was to make sure the Kin website distinguishes itself from other businesses with comparable offerings in light of the rapidly developing Web3 world. By creating a compelling flow that tells a tale as the user scrolls down the page, we were able to achieve that.
We created a thorough sitemap to show the layout and hierarchy of the project's pages as well as the content. While designing the main screen, we made an accent on movement: using 3D models and animation, we immersed the user in the project's interactivity. We took on 3D product design to draw users' attention, arousing a sense of delight and encouraging engagement. In conclusion, these tactics paid off.
The mobile screen repeated the website design in a slightly simplified variation: the dark gradient and theme are both presented in the smartphone interface, but we purposefully kept the motion design to a minimum to reduce the data it uses.