About the project
A redesign to make LeadFuze's data pay off
LeadFuze helps B2B sales and marketing teams find the right people to sell to. Teams search for leads by role, company attributes, and market segment. The data and filtering were already strong. The problem was usability. Expert users got real value, but whole teams found it too complex and gave up before they saw results.
Lazarev.agency redesigned LeadFuze's contact search platform. The work reorganized search, account and market segmentation, lead review, and prospect profiles into one clear product built to help teams find and act on the right leads fast. Search now works in layers, account and market views sit one click away, onboarding proves value in the first session, and subscription controls read clearly enough to make upgrading an easy next step.













