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LeadFuze

How Lazarev.agency redesigned LeadFuze to help B2B teams reach the right leads faster

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Industry:
Enterprise
Ad/marktech
Services:
Product redesign
Usability testing services
Corporate website design agency
Creative web design services
LeadFuze lead lists dashboard showing Fuzebot automation status, total leads, and leads remaining for each list.
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About
the project

A redesign to make LeadFuze's data pay off

LeadFuze helps B2B sales and marketing teams find the right people to sell to. Teams search for leads by role, company attributes, and market segment. The data and filtering were already strong. The problem was usability. Expert users got real value, but whole teams found it too complex and gave up before they saw results. 

Lazarev.agency redesigned LeadFuze's contact search platform. The work reorganized search, account and market segmentation, lead review, and prospect profiles into one clear product built to help teams find and act on the right leads fast. Search now works in layers, account and market views sit one click away, onboarding proves value in the first session, and subscription controls read clearly enough to make upgrading an easy next step.

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The Project’s
Discovery Phase

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First Point

Rebuilt search to open targeting beyond specialists

Lazarev.agency reworked LeadFuze's search around clear, layered filters, so finding the right leads no longer means writing a complex query. A user picks the attributes they want, adds terms to include and terms to leave out, then saves the search by name for the whole team to reuse. 

The search keeps its full power, but the steps are plain enough for any rep to follow without training. A saved search reruns in seconds and stays shared, so strong targeting is open to the whole team and no longer limited to a few experts.

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Second Point

Automated account lists to keep pipelines full

In LeadFuze's account-based workspace, a target list used to go stale the moment a search finished. Lazarev.agency built account lists to refill on their own. Managers filter every list by teammate, so who owns what and which lists have run dry stays clear across the team. Reps keep a steady flow of qualified accounts to work without rebuilding a search. 

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Third Point

Narrowed market search to leads reps can reach

A LeadFuze lead who looks perfect but has no email or phone wastes as much of a rep's time as no lead at all. Lazarev.agency reorganized LeadFuze's Market Based search to build a segment fast. A team picks a ready-made Role Group, then narrows by location, industry code, and company size. 

Filters can require a verified email, phone number, or social profile before a lead joins the list. Every lead that reaches the list fits the market and can be contacted, and reps start outreach on a usable list.

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Fourth Point

Screened results so credits reach only real prospects

Because every lead added in LeadFuze spends a paid credit, a list built without review wastes the budget on contacts no one will work on. 

Lazarev.agency designed a preview step where a rep scans each result beside its company and the contact channels it offers, then adds the strong fits to a list and skips the rest. Selecting several leads and sending them to a list together keeps the review moving. Credits now go to prospects a rep has chosen on purpose, so a trial's limited leads stretch to the contacts worth pursuing.

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Fifth Point

Profiled each prospect before contact costs a credit

Lazarev.agency compiled a full profile behind every LeadFuze result. A rep can size up a prospect before spending a credit to reach them. Each profile gathers a person's career history, skills, and interests. Contact details stay locked until the lead is added to a list. That gate makes the profile the place a rep judges fit, and a credit is spent only on someone worth the outreach. Reps also arrive with the background to write a message that lands. Every prospect they pursue is chosen on evidence.

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FAQ

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What design changes increase engagement in B2B lead generation platforms?

Grouping advanced filters into guided layers and letting users save and reuse searches keeps the power while removing the complexity that blocks engagement. Lazarev.agency applied this to LeadFuze, replacing a complex query builder with layered filters and reusable saved searches, so precise targeting became reachable for the whole team, well beyond a few expert users.

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How do you design a powerful search tool without overwhelming users?

Keep the depth but layer it, so advanced options appear as a user needs them and the first screen stays approachable. In LeadFuze, Lazarev.agency structured role, attribute, and firmographic filters into a guided flow with include and exclude terms, so any rep can build a precise segment without specialist training.

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How can SaaS platform design improve trial-to-paid conversion?

Trials convert when a team reaches real value before the trial or its usage limits run out. In LeadFuze, reps screen search results and add only strong fits to a list, so a trial's limited lead credits go to prospects worth pursuing and produce early wins that justify upgrading.

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What makes account-based outreach easier to run inside a lead platform?

Automating list-building keeps account teams supplied without rerunning searches by hand. LeadFuze organizes account work into lead lists that an automation called Fuzebot refills with fresh, on-criteria leads on a schedule, with owner filters and pause controls so teams hold a steady flow of leads.

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How does design reduce wasted spend in a credit-based lead tool?

Letting users qualify a lead before committing keeps paid credits on prospects worth reaching. In LeadFuze, every result opens into a full profile of career history, skills, and interests while contact details stay locked until the lead is added to a list, so a credit is spent only on a genuine fit.

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When should a B2B SaaS company invest in UX design?

When advanced features go underused, activation is low, or growth targets are slipping, structural UX is often the limit. Redesigning the product around how users move from first use to upgrade, as Lazarev.agency did for LeadFuze, can release revenue the product already supports. 

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What business results can better SaaS product design deliver?

Clearer, guided design lifts activation, retention, and expansion by helping more of a team reach value and act on it. Lazarev.agency's LeadFuze redesign reorganized search, segmentation, list-building, and prospect profiles around those growth metrics, so the product converts everyday use into revenue.  

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Hit me up! Let’s chat about your growth

Kirill Lazarev
Founder of Lazarev.
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