Make smarter decisions
Dive deep into customer behavior and uncover hidden desires. With usability testing, you’ll create strategies that drive market domination, marketing, and deliver value to your customers.
Building a product without usability testing is an idea that leads to nowhere. At Lazarev.agency, we put every design decision to the test, ensuring it works for your customers.
We solve real business problems. When you’re ready to invest into testing and see maximum results, we’re here to transform your usability into unstoppable growth.
Dive deep into customer behavior and uncover hidden desires. With usability testing, you’ll create strategies that drive market domination, marketing, and deliver value to your customers.
Why waste time and money on features no one uses? Our testing pinpoints what your users actually need, so you can focus your efforts where it counts.
Low ROI? The answer could be in your UX. Test alternative solutions, give your audience exactly what they want, and watch your returns grow.
Growth can be chaotic, but it doesn’t have to be. Usability testing help you ensure your product evolves with your users and scales seamlessly at every stage.
At Lazarev.agency, we test to solve problems, deliver solutions that work, and drive results. With years of expertise and hundreds of wins under our belt, our approach is laser-focused on improving metrics that matter and creating real value for your business and customers.
Forget surface-level insights. We simulate real-world environments to see how users interact with your product in everyday situations, giving you actionable feedback that truly matters.
Why wait until the end to fix what’s broken? We test throughout the design and development process, using real user feedback to refine and improve your product every step of the way.
No fluff, just clear, prioritized recommendations tied directly to your business goals. Our insights connect the dots between UX improvements and ROI, helping you make smarter decisions.
Benefit from a close collaboration. By involving stakeholders in the process, we ensure everyone’s aligned, engaged, and ready to act on the findings.
We don’t just deliver test results—we deliver measurable growth. Our usability testing drives real impact, like a 40% jump in retention and a 100% increase in customer satisfaction. Ready to see the difference for yourself? Let’s make it happen.
Lazarev.agency is more than about making profits for us and our clients. We're committed to saving lives in Ukraine, taking on pro bono projects, championing diversity, equity, and inclusion.
in funding secured for our clients
awards backing our excellence
founded, 10+ years of experience
AI product design agency
from user research to production-ready design systems
Among our clients:
We’re a UX/UI web design agency with 120+ awards that helps AI‑native and AI‑ambitious B2B teams translate complex products into clear, conversion‑ready websites.
Webby Awards x10
Red Dot Design Award x6
Awwwards x16
FWA x5
Our testing services go beyond the basics. We tailor everything to fit your project for maximum impact. Share your goals with us, and we’ll craft a tailored plan from our range of services.
The best proof of our impact comes straight from our clients. Their success stories, growth, and experiences with us highlight the real value we deliver.
"Lazarev is top-notch in what they do and they charge accordingly."
"Their team helped our staff stay productive and focused on the deliverables."
No matter what industry you’re in, Lazarev.agency is your go-to. From tech to healthcare and everything in between, we’ve delivered game-changing results across the board.
We exist for B2B teams under pressure to turn an AI roadmap into visible product usage, expansion, and a safer story in front of the C‑suite and investors. If design isn’t moving revenue, adoption, or retention, it’s decoration. We design to avoid that. Since 2015, we’ve shipped 600+ products and earned 120+ awards for work on complex, data-heavy tools: fintech platforms, AI copilots, decision engines, and vertical SaaS. Our work has helped clients turn “we have AI features” into “our customers actually use and pay for them.”
We started designing AI products in 2017, long before “AI-native” became a buzzword. With 30+ AI products shipped, we focus on the hard part most teams struggle with: making complex intelligence feel simple, trustworthy, and obviously valuable in a demo, a POC, or a QBR. We’re a 40+ person team of UX strategists, product designers, and analysts who treat design as a business function.
What sets us apart from a typical agency or a single in-house hire is pattern recognition at scale. We’ve seen what works – and what quietly kills adoption – across hundreds of AI and data-heavy products. That lets us spot failure modes early, bring proven interaction patterns to your team, and reduce the risk that your next AI release is another unused toggle in a settings menu.
We start with research not because it’s “best practice,” but because designing without understanding your users, your market, and your revenue model is just guessing with nicer pixels. From there, we collaborate with your product, AI, and design leaders to define where AI should show up, how it should behave, and how to make it obvious, safe, and monetizable.
If you’re a Head of AI, Product, or an AI-native founder who needs AI capabilities to be seen, understood, and used now, not someday, we’re built to be that partner.
At this stage, clients engage us for 4–6+ month AI & data product UX redesign programs, treating us as their primary product design partner for the core platform.
of experience in UI/UX design
Trusted by over 1,000 companies of all sizes
international industry awards
projects successfully completed
Our usability testing process is rock-solid: every step is planned and proven. But we know no two projects are the same. So we adapt and customize our approach to meet your specific needs.
In collaborative workshops, we uncover your objectives. Whether it’s scaling the product, increasing conversions, or decoding user behavior, we craft a tailored strategy to hit your goals.
We design tasks that reflect real-world interactions with your product. Then, together, we recruit users who match your target audience to ensure their feedback is laser-focused and actionable.
Real users engage with your product while we track their actions, identify pain points, and collect valuable data.
We dive into the results, breaking down the data into clear, actionable insights. Our reports prioritize what matters most to your business goals.
Armed with our recommendations, you can optimize your UX, increase engagement, and skyrocket key metrics like conversions and retention.
How we work, scale, and deliver measurable outcomes.
Our usability testing agency uncovers the roadblocks holding your product back by analyzing real user behavior. We deliver actionable insights that boost engagement, skyrocket conversions, and make your product impossible to ignore.
We offer everything from usability audits to real-world user testing sessions, A/B testing, and prototype validation. Whatever your product needs, we’ll tailor the right testing method to deliver insights that boost conversions and user satisfaction.
Our pricing starts at just $100/hour, but we’re all about flexibility. Let’s chat about your project and find the best pricing structure that works for you!
Let's talk about your AI adoption challenge