Home
Cases
GCF

How GCF's redesign scaled analyst output 34% and brought valuations fully online

Award-Winning
Project:
No items found.
Industry:
Fintech
Enterprise
Services:
Website redesign
Creative web design services
Digital transformation services
watch showreel
About
the project

Capacity gains from a workflow-first redesign

GCF is the platform analysts use to run SBA loan valuations: tracking projects, managing contacts, and monitoring each appraisal from intake to sign-off. The app had been inherited from an Access database, and it showed. Fields followed the order of a database storage, the calendar listed project numbers with no read on urgency, and the context of each engagement lived in someone's memory. 

GCF partners with Lazarev.agency to reshape the product around how analysts think. We rebuilt the project list to surface status and ownership and gave the calendar a readable view of workload and deadline pressure. 

Here's how the redesign cut setup time by 47% and brought each project to completion 2.7 days sooner.

Results

More valuations, less time lost 

The redesign let GCF's analysts take on more valuations without adding headcount. Within the first months on the rebuilt platform, the team set up projects faster, caught more errors before they reached clients, and moved each valuation to completion sooner.

47%

Faster project setup.

27%

Fewer errors after launch.

34%

More valuations completed per analyst.

2.7 days

Shorter project turnaround time.

No items found.

The Project’s
Discovery Phase

No items found.
No items found.
First Point

A project list built to set up valuations faster

Before the redesign, opening a valuation meant reading raw database fields in storage order, with no sign of where a project stood or who owned it. 

We rebuilt GCF's project list to carry that signal on the surface: every engagement shows its bank, due date, assigned analyst, and current status. As a result, a manager can read the full pipeline in one pass and claim unassigned work with a click. 

The project view keeps live details in the main frame and moves fixed reference data into separate tabs. Together, these design decisions cut new-project setup time by 47%, and the hours once lost to navigation now go to completed valuations.

No items found.
Second Point

Rebuilt the calendar for real-time workload and urgency visibility

The original calendar showed only project numbers against dates, leaving a manager planning the week with no visibility into who was overloaded or which deadlines were closing in. 

We rebuilt GCF's calendar to lay every project on a monthly grid, color-coded by status and filtered by analyst, project type, or institution. A manager sees the full team's load on one screen, spots the days stacking up, and drags a project to a new date to rebalance work on the spot. Deadline pressure shows up before it becomes a missed date, so projects keep moving, and turnaround stays tight.

No items found.
AI & ML
Explore AI & ML

AI & ML

Lazarev. agency offers comprehensive digital design services. Discover our range of related expertise supported by impactful case studies.

explore

More Scaleups Cases

Level All

Level All had the content students needed, but not the experience to keep them moving. Lazarev.agency redesigned the platform around personalized onboarding, goal-driven learning journeys, and progress-focused dashboards that improved activation, retention, and course completion.

Educational platform dashboard displayed on a laptop, featuring personalized learning journeys, study resources, deadline tracking, and career readiness tools for students.

Encyro

Encyro proved secure communication doesn't have to slow people down. Lazarev.agency redesigned the platform around everyday workflows, making encrypted messaging, e-signatures, and document management feel as effortless as standard business tools without compromising compliance.

Encyro secure messaging platform dashboard displayed on a desktop interface, featuring encrypted messaging, electronic signature workflows, document management, and communication analytics for business users.

Blavity House Party

Blavity’s House Party needed to sell the experience before it sold the ticket. Lazarev.agency redesigned the event page around lineup visibility, frictionless ticket discovery, and sponsor engagement, creating a faster path from curiosity to checkout.

Vibrant promotional graphic featuring a city skyline, bold abstract neon patterns, and layered event photography of a crowded nightlife scene, capturing the energy, culture, and community atmosphere of an urban festival or entertainment event.

FAQ

/00-1

How can UX design help financial services companies move away from paper-based or legacy database workflows?

Most financial services teams still rely on paper or Access workflows because digital tools rarely fit their practices. Interfaces misaligned with analysts’ mental models fail adoption. Lazarev.agency mapped GCF’s paper process, then structured status, data entry, and contacts around it. Analysts could adopt the platform immediately, proving digitization works only when it mirrors actual workflows.

/00-2

What are the most effective ways to reduce errors in fintech applications through financial workflow platform design?

Errors in financial workflow tools often stem from interface design that ignores analysts’ real-world usage under time pressure. Critical data without hierarchy gets overlooked, and buried status indicators delay intervention. 

In the GCF project, we applied financial workflow platform design principles: calculation fields were grouped logically, status updates became visually prominent, and color-coded cues highlighted urgency. This redesign reduced errors by 27%, proving that a platform aligned with analyst decision-making drives accuracy and operational efficiency while supporting rapid adoption.

/00-3

How does redesigning a project management dashboard improve analyst productivity in valuation or appraisal businesses?

Analyst productivity in valuation businesses is constrained by how quickly someone can move between project context, financial data, and status updates without losing their place. Legacy systems built on database logic rather than workflow logic force analysts to navigate between screens for the information they need simultaneously. A well-designed dashboard surfaces the right data at each stage of the valuation process without requiring unnecessary navigation.

/00-4

What should fintech companies consider when redesigning a tool built on an existing design system or component library?

Building on an existing design system is a constraint most fintech product teams underestimate. The temptation is to work around the system's limitations by introducing custom components, but this creates long-term maintenance problems and slows developer implementation. The more effective approach is working within the system's component structure while updating visual variables: typography, color, spacing, and iconography.

/00-5

How can calendar and scheduling interfaces be redesigned to improve resource allocation in project-heavy financial businesses?

Calendar interfaces in financial and valuation businesses carry more operational weight than most product teams appreciate. When analysts and managers can't read workload distribution, project types, and deadlines at a glance, resource allocation decisions get made on incomplete information and bottlenecks form before anyone notices them. 

/00-6

What business outcomes can a valuation or appraisal firm realistically expect from investing in a workflow UX redesign?

The measurable outcomes from a workflow redesign in valuation or appraisal businesses fall into three areas. 

First, capacity: when analysts spend less time navigating a confusing interface, they complete more work in the same hours. In the GCF project, monthly valuation completions increased by 34%. 

Second, error reduction: a logically structured interface with clear visual hierarchy catches mistakes before they become client-facing problems. GCF saw a 27% reduction in errors after the redesign. 

Third, onboarding and setup speed: when data entry is organized around how analysts think rather than how a database stores records, new projects get set up faster. GCF reduced project setup time by 47%.

/00-7

How does Lazarev.agency approach UX design for complex B2B financial tools where users have deep domain expertise?

Domain experts need interfaces that match their workflow. Lazarev.agency redesigned GCF Valuation by starting with the existing wireframe, reducing navigation overhead, making status updates visible, and organizing data around decision-making. Analysts could use the tool fluently from day one, setting a benchmark for B2B financial workflow platform design.

/00-8

/00-9

/00-10

/00-11

/00-12

/00-13

/00-14

Hit me up! Let’s chat about your growth

Kirill Lazarev
Founder of Lazarev.
Let’s talk

Recognizing that financial researchers utilizing Rhea need to process data and generate reports, we aimed to enhance their efficiency. Consequently, both text-based and widget results provided by AI can be seamlessly transformed into a report, with the added capability to edit the data.

UX for AI, Lazarev. digital product design agency

The command results are presented on a graphical interface through widgets. Accompanying CTAs are available to assist users in refining commands for processing the results further.

Widgets design for AI Fintech analysis app by Lazarev. product design agency

The Connect app also focuses on career growth and advancement. Therefore, we provided users with the option to send something akin to their digital business cards through the messaging system. This allows others to explore their skills and experience.

Messaging system for a mobile app designed by Lazarev. best design studio

We let users build their own schedule by picking their favorite sessions, workshops, and speakers. They can even export the schedule to their personal calendar for better organization.

Scheduling, event schedule for conferences, design by Lazarev. UI UX agency

Right there, we provided traders with the ability to compare various assets and observe how their value changed under the influence of news within different time periods. This feature facilitates making more informed decisions on investments.

A widget with the graph showing crypto asset comparison.

On the Matta marketplace, the availability of pricing information for products is contingent upon the intricacies of supply and demand.

To address this aspect of price absence, we gave buyers an ability yo request Price and Features Information (PFI). Upon making this request, the supplier will dispatch the PFI to the user via email and WhatsApp in PDF format.

Checkout design for an online marketplace

Similar to any marketplace, we've integrated a feature for adding products and suppliers to your Favorites. This allows buyers to receive notifications about product availability and save desired items for future purchase if the timing isn't right.

Digital product design for chemical marketplace

To enhance interactivity further, we made the decision to move away from providing users with only text-based instructions on how to address a particular issue.

Instead, we offered visual aids that accompany the text answers, helping users navigate the app and resolve their issues more swiftly.

Gamification design with dark UI elements for the Payoneer financial app.

Customers can ask the assistant any question, thanks to its neural network power, and it can even offer a weather forecast.

We made sure that the customer support section is accessible to everyone. If someone prefers not to or is unable to record their voice, they can use text input to pose a question, and vice versa.

AI-driven chat design by Lazarev. AI design agency

Brands need to connect any of the available wallets to mint NFTs. On the consumer side, though, individuals without a wallet can create a new one on the fly by using their email or social media. Alternatively, they can purchase NFTs using fiat currency and complete the entire transaction without any knowledge of Web3.

A graph showing the price history of an NFT, designed by Lazarev. design agency

We've implemented a personalized Customers section within Console, enabling collectors to manage customers who settle their debts through Collect. This empowers them with easy access to account data, detailed transaction insights, and the flexibility to provide customized payment solutions for individual cases.

Two desktop interfaces showing Customer's module within Tratta app

Central to our objectives was streamlining processes and boosting productivity for Console users. To accomplish this, we introduced highly customizable Settings. This empowers collectors to tailor the platform to their individual workflows and preferences. For instance, collectors can personalize settings to determine which features their customers will view in the Collect platform, including special offerings, discounts, and more.

Two desktop screens showing the Settings module of Tratta app

Each inventory management report is further fortified by the inclusion of the tenant's signature, solidifying the inspection process's validity and accountability.

A pop-up showing how to sign an inspection results once it was completed

To ensure a landlord's capability to substantiate claims against a tenant's deposit for damages, or vice versa, to verify that the damages are attributable to wear and tear, it is imperative that inspections exhibit the robustness required to endure legal scrutiny.In line with our approach, our inspections are comprehensive, incorporating intricate descriptions accompanied by photographic evidence.

A pop up showing how to add photos to an inspection of an apartment

To elevate user engagement and foster a deeper comprehension of the available apartments, we crafted the interactive house model within the "Selection of Apartments" section. This immersive experience empowers potential buyers to take a 360-degree tour, flipping between street and yard views with a simple toggle switch. As they hover their cursor or tap (for mobile users),  the house's specific sections illuminate, offering valuable insights into construction timelines and housing readiness. The interactive journey extends to selecting a floor and pinpointing a specific apartment with the help of a visual builder, simplifying the decision-making process and potentially increasing conversion rates.

An interface screen shpwing the 3D model of a complex and a widget that allows to switch between different complex's sections

For a more accessible experience, we've integrated a calendar widget right alongside the daily task list. A simple click takes users to a detailed breakdown of tasks, anything from completing quizzes to reading materials. This strategy keeps users within the app, providing a sense of encouragement and support rather than overwhelming them with excessive demands.

A mobile version of the Daily Actions page

We introduced an interactive widget at the top of the homepage, allowing users to track upcoming elections and assess their preparedness based on articles read, candidate knowledge, and quiz participation. By providing users with a clear measure of their readiness, the design solution motivates them to engage with educational content and explore candidate profiles while actively participating in quizzes.

Three states of the interactive widget on the homepage

Our solution was to design a switch that lets users transfer money to the fund’s international bank accounts. The website now offers the flexibility to contribute in multiple currencies (USD, UAH, EUR) using various payment methods tailored to the user's location. Donors can also donate through Paypal, support the fund on Patreon, or make donations in cryptocurrency.

Widgets displaying various donation platforms

An interactive payment widget responds with the organization founder, Serhiy Prytula’s phrases, every time a user enters any sum of money in the donation field. Such a solution proved to be efficient, encouraging more people to donate through the widget and increasing the average contributions by almost a quarter.

The mobile version of the donation page

One standout feature of Redbrain is the inclusion of price history and price forecasts directly on the product page. In line with Redbrain's dedication to delivering the best deals to consumers, we introduced a block that presents price trends from various retailers for easy comparison. Further below, we provide results generated by forecasting algorithms, helping consumers determine the optimal time to make their purchase.

The Price history section of the Redbrain website

Below the product imagery, consumers find essential product details like a comprehensive overview, rankings, and technical specifications. Given the pivotal role of product content in influencing consumer choices, we've enhanced the content display with interactivity and incorporated ample white space to ensure easy readability.

The scroll of the Redbrain page

This versatility in data presentation underscores our commitment to delivering a user-centric and highly functional interface, empowering users with diverse tools to effectively engage with critical information.

A map featuring an organized table filled with data

Following the analysis process, the resulting data  manifests on the interface. In the context of the Threat Area module, we have thoughtfully provided three distinct alternatives for data display: a map, table and integrated map and table together. A dynamic map presentation highlights the pertinent area, ensuring immediate focus.

Three screens featuring thread-level analysis

We paid special attention to the numbers, as this is what we can be proud of in spite of any difficulties. A minimum of text - a maximum of really important information.

The site offers a responsive view across mobile, tablet, and desktop. We provided the optimal searching experience while maintaining the site content regardless of the device.

The Awards section of the UkrainianPower website

We wanted to showcase the skateboards' benefits unobtrusively, step by step. To this end, we opted for interactive components that entertain people and educate them about the high-end technical specs and benefits like full customization.

A page featuring a brief guide on using a compact control panel

The content flow seamlessly directed people towards the choice of deferred payment and customer reviews on the skateboards, instilling a sense of trust along the way.

A product webpage showcasing a motor controller replacement kit

We created a catching design style with contrasting colors, dynamic composition, and smart typography that bring visitors' attention to key elements.

An attention-grabbing widget spotlighting the advantages of 11Sight

The web calculator counts the cash back, given the number of invited users. It adds interactivity to the experience and evokes trust, showing commission transparency.

We've made tutor-student communication smooth. The “Questions” feature lets students pick teachers for paid inquiries. Additionally, students can step into the role of a tutor and provide answers to their peers' questions. Simplifying the tutoring process further, we've introduced the “Working Hours” section. This feature allows users to specify their platform availability, facilitating the system in finding suitable, available tutors.

Mobile screen displaying rate the teacher feature

For easy module and lesson navigation, we've created a side menu that opens and closes as needed. It also features a progress list with checkpoints, clearly indicating completed units and those remaining. In the “Learn” section, students can access both free and paid materials. They can study multiple materials on one topic, take quizzes, and move through to the next modules.

Interface showcasing the modules & lessons navigation

As we explored users' perspectives further, we discovered that some don't usually leave comments online due to not remembering all the details or being short on time. These insights led us to develop tags, making it easy for people to share their experiences at places they've been. This fresh idea replaced the old star rating system with tags, offering a simpler and friendlier way to express opinions.

The mobile screen showcasing the Tags functionality

Acknowledging the interconnected nature of workflows, we've introduced a powerful dependencies feature to further enhance the automation of the user experience. These dependencies establish a connection between two workflows, offering users the flexibility to select which workflow to link with. The types of dependencies include simultaneous start, immediate repeat and time delay.

Two compact pop-up windows to manage dependencies

Addressing the central challenge of managing recurrence, we aimed to create a seamless experience for setting repeated workflows. Our solution involves a full-page popup directly on the workflow page. It allows users to manage recurrences comprehensively, setting recurrence frequency, due dates, project durations, and more.

A full-screen pop-up interface for configuring recurring events

Our thoughtfully crafted input fields, controls, and CTA buttons distinguish themselves within the interface, all thanks to their skillful use of design accents and proportions. This approach not only enhances the interface's visual appeal but also boosts user efficiency.

An image showcases various screens, buttons, widgets, and design elements

In our quest to simplify the user experience and eliminate needless steps, we made the deliberate choice to incorporate a right-hand sidebar that opens when you click on a project task. This UX patterns conceal all non-essential information, preventing user overload, while prominently presenting the crucial details necessary for efficient project management.

The sidebar that appears when users click on a project task

The crisp UI design, featuring well-balanced proportions and a logical information structure, enhances readability and helps digest complex financial data.

Numerous screenshots of the Boel IT web product

Recognizing that Vessel Finance could potentially be utilized by less seasoned investors, we incorporated tooltips to explain the column headers. This  addition aims to enhance user understanding when calculating the benefits from vessels.

Desktop webpage displaying a table with year-on-year parameters

The product delivery schedule is presented on an interactive roadmap that advances on its own as visitors scroll through the section.

We present several ordering options to give existing and new customers the freedom of choice and help them make informed buying decisions through in-depth offerings explanations.

Speaking to a broad range of audience segments meant creating technical specs that give entry-level consumers just enough information and knowledgeable engineers - the ability to dive deep.

Through straight composition and powerful copy, we familiarize people with the uniqueness of the Inertia Wheels MAX and inspire them to experience the product in work.

We reimagined the resource center to become a hub of stories, use cases, educational articles, and videos to showcase the breadth of what's possible with the Inertia Wheels MAX.

Through rich interactions, 3D renders, and digestible copy, we show off the unique physical features of the Inertia Wheels MAX, drive demand, and encourage our audience to explore the product further.

Brands need to connect any of the available wallets to mint NFTs. On the consumer side, though, individuals without a wallet can create a new one on the fly by using their email or social media. Alternatively, they can purchase NFTs using fiat currency and complete the entire transaction without any knowledge of Web3.

The list of smart contracts on a green background

Brands need to connect any of the available wallets to mint NFTs. On the consumer side, though, individuals without a wallet can create a new one on the fly by using their email or social media. Alternatively, they can purchase NFTs using fiat currency and complete the entire transaction without any knowledge of Web3.

An assortment of crypto wallet options
No items found.