How our redesign of Level All drove activation, retention, and completion

As Level All's content library grew, the product splintered. The same actions looked and behaved differently across screens, and students had to relearn where things lived each time they switched between desktop and mobile. 

We rebuilt Level All on a shared set of components. Navigation, deadline widgets, and content cards are consistent while each learning path stays visually distinct. Students move through the product without stopping to reorient, and smoother navigation holds them in longer sessions.

Once a student closed Level All, little pulled them back. The product did not show what they had accomplished or what deserved attention next, so returning depended on memory and motivation, and retention leaked between sessions. 

Our team redesigned the home screen as a command center. Every visit opens on visible progress and an obvious thing to do next, giving students a reason to come back and protecting the retention the content was meant to build.

Level All's original onboarding was a welcome sequence. It captured too little to personalize, so the first session served generic recommendations, and many students left before the product showed its value, driving early churn. 

We rebuilt onboarding as an intake step focused on capturing real user intent: academic stage and school, expected graduation year, and the goals each student is working toward. 

With this signal in hand, Level All builds a relevant learning plan from the first session. As a result, students see the product's value early, and the platform gains lower early churn and stronger first-week engagement.

Students evolve quickly. A sophomore focused on engineering may shift toward law by junior year, develop new interests, or change schools entirely. Personalization fixed at signup cannot keep up, and the moment recommendations fall behind a student's current goals, the content reads as generic. 

We placed each profile under the student's control. Users can update their schools, revise their projected graduation, and modify career-related interests. Every edit immediately redirects recommendations, so Level All stays aligned with each learner across the full academic lifecycle.

Students engaged with Level All's content but did not have a roadmap connecting daily work to long-term milestones, like getting into and affording college. Without a visible path from where they stood to the goal, effort dispersed from what mattered most. 

We reconstructed the My Journey feature into a goal-management framework. Every task connects to a milestone the student can watch closing, sustaining momentum across months and lifting the completion rates schools and partners care about.

Until this point, Level All's value rested entirely on each student's self-motivation. Counselors and schools had no way to direct work or confirm it was done, making the product’s functionality limited to personal use only. 

We added an assignment layer to connect counselors and students. A counselor assigns a task, the student then finds it in a single To-Do hub beside their Deadlines, and each item carries a clear status. Completion no longer depends only on the student’s input, and counselors have a reason to roll Level All out across their schools.