10+ years
of experience
in UI/UX design
in UI/UX design
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Product redesign services
Become a client
At Lazarev, we modernize and optimize your product to elevate user experience and unlock measurable business growth.
- Boost Key Metrics That Matter
See the numbers that drive your success soar. Our redesigns deliver real impact—300% higher conversions, 42% improved retention, and 120% more traffic. - Benefit From Comprehensive Solutions
Whether it’s scaling user adoption or slashing operational costs, we cover the full redesign process focusing on your business goals. - Future-Proof Your Product
Stay ahead in a fast-changing digital landscape. Our redesigns are built for scalability and adaptability, ensuring your product evolves with your business and continues delivering value long-term.
/ 01
$500M+
in funding secured
for our clients
for our clients
/ 02
120+
awards backing
our excellence
our excellence
/ 03
2015
founded, 10+ years
of experience
of experience
/ 04
San Francisco, CA
AI product design agency
/ 05
full-cycle product design
from user research to production-ready design systems
Among our clients:
Awards
& Recognition
& Recognition
Our team’s work was honored with most of the world-known trophies
120+
Awards won all time
CSS Design
Website of the year
Awwwards
Agency of the year nominee
The Webby Awards
The FWA
Awwwards
Red Dot Awards
Behance
the drum awards
How our redesign experts can help you?
Turn your product into a category leader with a redesign that delivers results. Our experts use proven strategies and user-centered design to help ambitious companies achieve explosive growth and unmatched user satisfaction.
Ignite User Engagement
Get users hooked with experiences they’ll rave about. Intuitive, fresh interfaces keep users coming back, increase purchases, and turn your audience into loyal brand advocates.
Fuel Innovation
Empower your team to deliver more, faster. A streamlined platform removes roadblocks, speeds up feature rollouts, and ensures your focus stays on driving value to your users.
Dominate Your Market
Outshine the competition with a premium user experience that screams value. Attract more customers, close bigger deals, and claim your spot as the market leader.
Scale Without Limits
Design that grows with you. A future-ready system handles increased demand, rapid updates, and new market opportunities effortlessly. Build a foundation for sustainable, scalable success.
Our Approach to Redesigning Digital Products
Every product deserves its own transformation path. Whether you need quick impactful changes or a complete evolution, we balance innovation with user familiarity to create meaningful improvements that drive growth.
Data-Informed Direction
We ground every redesign in concrete data and insights. Through stakeholder interviews, user behavior analysis, and performance metrics, we identify clear opportunities for improvement. This evidence-based foundation ensures our design decisions address real user needs and business goals.
User-Centric Evolution
We combine quantitative data with qualitative user feedback to shape our redesign strategy. By deeply understanding user flows, pain points, and behavior patterns, we ensure every design enhancement serves a clear purpose and delivers measurable value.
Iterative Refinement
Our approach centers on continuous validation and improvement. Through rapid prototyping and testing, we quickly verify design decisions against real user interactions. This allows us to confidently move forward with solutions that enhance user satisfaction while meeting business requirements.
Systematic Integration
We take a methodical approach to implementing changes, ensuring smooth transitions and user adoption. By working within existing technical frameworks and maintaining familiar patterns, we deliver improvements that feel natural to current users while setting foundations for future growth.
Case studies
Portfolio of the latest projects
Discover how our redesign expertise transforms underperforming digital products into business assets. See real results across industries, from fintech to enterprise solutions.
Transform Your Product Interface
Our clients say
Success stories from teams who dared to evolve. From initial challenge to final outcomes – hear what our clients experienced during their redesign journey. Their results and continued growth speak volumes about the power of strategic transformation.
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"We saw an increase in engagement metrics, in users and in resume submissions."
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"Lazarev is top-notch in what they do and they charge accordingly."
Industries we’re specialized in
No matter your market, we’ve got you covered. With our team’s deep expertise across diverse industries, we’ll tailor a custom redesign that aligns with your unique needs.
Who we are and why teams like yours work with us
We exist for B2B teams under pressure to turn an AI roadmap into visible product usage, expansion, and a safer story in front of the C‑suite and investors. If design isn’t moving revenue, adoption, or retention, it’s decoration. We design to avoid that. Since 2015, we’ve shipped 600+ products and earned 120+ awards for work on complex, data-heavy tools: fintech platforms, AI copilots, decision engines, and vertical SaaS. Our work has helped clients turn “we have AI features” into “our customers actually use and pay for them.”
We started designing AI products in 2017, long before “AI-native” became a buzzword. With 30+ AI products shipped, we focus on the hard part most teams struggle with: making complex intelligence feel simple, trustworthy, and obviously valuable in a demo, a POC, or a QBR. We’re a 40+ person team of UX strategists, product designers, and analysts who treat design as a business function. Every engagement is anchored to the metrics you care about: AI feature adoption, activation and retention in key accounts, time-to-decision in core workflows, and upgrade/expansion tied to AI-powered plans.
120+
international
industry awards
industry awards
/ 02
600+
projects
successfully completed
successfully completed
/ 03
We operate on a simple principle: if you're not measuring design against business outcomes, you're wasting money.
What sets us apart from a typical agency or a single in-house hire is pattern recognition at scale. We’ve seen what works – and what quietly kills adoption – across hundreds of AI and data-heavy products. That lets us spot failure modes early, bring proven interaction patterns to your team, and reduce the risk that your next AI release is another unused toggle in a settings menu.
We start with research not because it’s “best practice,” but because designing without understanding your users, your market, and your revenue model is just guessing with nicer pixels. From there, we collaborate with your product, AI, and design leaders to define where AI should show up, how it should behave, and how to make it obvious, safe, and monetizable.
If you’re a Head of AI, Product, or an AI-native founder who needs AI capabilities to be seen, understood, and used now, not someday, we’re built to be that partner.
The process of redesign digital products
Two essentials of our process: research and fact-based decisions. Everything else adapts to the unique needs of your project and the state of your product.
We ensure every choice made is purposeful, every design intentional, and every outcome measurable.
01
Comprehensive Evaluation
Immersing in your product's current state reveals crucial insights. Through stakeholder interviews, user behavior analysis, and performance metrics review, we build a comprehensive understanding of existing challenges and opportunities. This foundation ensures our redesign strategy addresses real user needs and business goals.
02
Strategic Discovery
Deep user research combines quantitative data analysis with qualitative user feedback. Our team studies user flows, identifies pain points, and analyzes usage patterns. This research reveals not just what users do, but why they do it, informing every subsequent design decision.
03
Iterative Design and Validation
Research insights drive iterative design sprints forward. Each design decision undergoes immediate testing and validation through prototyping. Rapid prototyping paired with continuous feedback loops enables quick concept validation and solution refinement based on real user interactions.
04
Systematic Implementation
Validated design solutions transform into systematic improvements. Working within existing technical frameworks ensures smooth integration, maintaining familiarity for current users while introducing enhancements. This methodical approach creates sustainable, scalable design evolution that grows with your product.
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FAQ
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How long does a product redesign process typically take?
The timeline for a product redesign varies depending on your project's scope and complexity. A typical end-to-end redesign process takes 3-4 months. This includes research and discovery (2-3 weeks), strategy and design (6-8 weeks), and implementation support (4-6 weeks). For larger products or those with complex user flows, the timeline might extend to 6 months. We can also break down the process into smaller phases to accommodate your business needs and resources.
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How do you ensure the redesign will improve user engagement?
Our approach combines data-driven decision making with user-centered design principles. We start by analyzing your current user metrics and conducting user research to identify pain points. Throughout the redesign process, we use A/B testing and user testing sessions to validate design decisions. Our team creates interactive prototypes that allow us to test and refine solutions before full implementation, ensuring the new design effectively addresses user needs and business goals.
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What deliverables can we expect from the redesign project?
You’ll receive a comprehensive package including user research findings, wireframes, interactive prototypes, and a complete design system with documentation.
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How do you handle the transition from old to new design?
We understand that transitioning to a new design requires careful planning to minimize disruption. Our team develops a phased implementation strategy that can include gradual rollouts, beta testing with select user groups, and parallel running of old and new versions. We provide training materials for your team and end users, along with a detailed migration plan. Throughout the transition, we monitor user feedback and performance metrics to ensure a smooth changeover, making adjustments as needed to optimize the experience.
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