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Bookt

How we rebuilt Bookt's onboarding and checkout to grow engagement and retention

Award-Winning
Project:
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Industry:
Enterprise
Services:
UX audit
UX research
Website redesign
Creative web design services
Laptop mockup showing a clean Bookt dashboard with booking, working hours, turnover, customer metrics, a performance chart, and upcoming appointments against a blue background.
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About
the project

How we redesigned a leaky booking flow into a reason users come back 

Bookt is an online booking platform for beauty salons and barber shops, the place a client picks a stylist, a time, and pays. When the path to a booking gets confusing, the cost lands on the business: new users abandon onboarding before their first appointment, and payment steps drop deals at the last moment. Every lost booking is lost revenue for the salon and a weaker case for staying on the platform. 

Bookt partnered with Lazarev.agency to find where users were slipping and reshape the core paths around them. We reworked onboarding, the payment flow, and navigation so booking became quick and repeatable, lifting daily, weekly, and monthly active users and giving salons a reason to keep Bookt at the center of their day.

Results
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The Project’s
Discovery Phase

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First Point

UX/UI audit to surface the gaps costing bookings and calls

Bookt's salons paid for a hard-to-read interface. Customers who couldn't find how to pay or cancel ended up calling the salon, messaging Bookt, or not cancelling at all. New salons faced a different delay: moving their data from another booking system took manual work, slowing onboarding. 

We audited every core screen, the user account and appointments pages, payment setup, navigation, and the dashboard, and tied each problem to the exact spot on the layout where it cost Bookt a booking or a support call. 

Bookt's team got evidence for why key actions went unnoticed, why navigation sent people searching, and where onboarding lost new sign-ups. That gave Bookt a prioritized, ranked set of fixes pointed straight at the screens draining revenue, so the redesign could start with the changes worth the most.

How to turn UX audit findings into product wins

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Second Point

Wireframes to get new salons live and booking sooner

With the gaps identified, we wireframed the flows where Bookt had the highest return to gain: onboarding and payment. New salons now move through a guided, step-by-step setup, connecting calendars and adding working hours, staff, and services, so going live no longer depends on handing over a login and waiting for a manual data transfer. 

At checkout, the redesign gathers the full charge, services, products, discounts, and tips into one clear summary with a single prominent action to take payment, so the moment of paying is obvious and quick to complete. 

How to design new customer onboarding that gets users to value fast?

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FAQ

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How can online booking platforms increase user engagement and retention?

Improving engagement requires simplifying navigation, onboarding, and payment flows. For Bookt, we redesigned core user paths, optimized menus, and streamlined the booking process, increasing the likelihood of repeat visits and long-term retention.

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What UX improvements help users complete bookings faster?

Frictionless booking comes from clear steps, intuitive menus, and visual guidance. Bookt’s redesign introduced straightforward onboarding, streamlined navigation, and faster payment flows to reduce the time it takes for users to schedule appointments.

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How can wireframes support business growth for digital platforms?

Wireframes clarify business logic and visualize user flows, making complex improvements easier to implement. Bookt used wireframes to demonstrate redesigns of high-impact areas, improving usability, engagement, and conversion performance.

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Why is optimizing onboarding critical for SaaS and online booking platforms?

Onboarding determines whether new users take the first key action. Bookt’s simplified onboarding ensured users quickly completed their first booking, boosting DAU, WAU, and MAU metrics while reducing early churn.

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How can payment flow improvements reduce drop-offs?

Complicated or error-prone payment processes discourage bookings. By redesigning forms, adding real-time feedback, and simplifying fields, Bookt reduced abandoned bookings and increased revenue per user.

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How does multi-device optimization affect engagement?

Users expect consistent experiences across devices. Bookt’s responsive design ensured mobile, tablet, and desktop users could book effortlessly, improving engagement metrics and overall satisfaction.

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How can design systems help online platforms scale efficiently?

Reusable patterns allow consistent UI updates and new feature rollout without breaking workflows. Bookt’s scalable design system made future expansion faster, more consistent, and less costly, supporting long-term growth.

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