How logistics B2B platform design streamlined vessel investment and fleet management
Project:
the project
Challenge:
Boel IT developed the Vessel Finance Calculator, a specialized tool for evaluating the financial impact of vessel acquisitions. While powerful, the software was built years ago with minimal focus on usability, leaving enterprise users struggling with outdated navigation, inconsistent interfaces, and limited insights.
To address these gaps, the founders turned to Lazarev. for a complete overhaul. We created logistics B2B platform design to modernize the experience, align the product with current enterprise expectations, and transform a complex financial tool into an intuitive, actionable solution for shipping companies and investors.
Approach:
We proposed a logistics B2B platform design to modernize the Vessel Finance Calculator. The redesign improved navigation, interface consistency, and visuals, while new features enhanced functionality, enabling investors and shipping companies to assess vessel acquisitions efficiently and make informed, actionable decisions.
The Project’s
Discovery Phase
Experience strategy
In contrast to conventional calculators, Vessel Finance employs compound interest for both loans and equity advances. The platform takes into account factors like inflation, yard efficiencies, technological enhancements, and price competition during the vessel appraisal process.
Consequently, the product was packed with financial calculations, inputs, and outputs. Our aim was to introduce clarity and openness to the heap of data generated by Vessel Finance, enabling investors to not only grasp the outcomes but also comprehend the methodology behind the platform's evaluations with ease.
Exploring cargo ships
We forged an interactive homepage where investors handpick ship types that perfectly match the cargo they intend to transport. The gallery of vessel photos, accompanied by concise descriptions, provides a clear and vibrant depiction of each ship. This design approach introduces an elements of visual engagement to the overall product experience.
Defining vessel characteristics
Our intention was to infuse the process of vessel exploration with a touch of interaction and tranquility before investors turn to complex calculations. The interactive swipe feature effortlessly transitions between vessels of the same type, resulting in a smooth navigation experience. The visual representations underneath, coupled with color accents, furnish investors with an instant understanding of a vessel's size and intended use.
Evaluating the vessel cash‐flows
Once the vessel is selected, investors embark on a calculation journey, inputting financial parameters, cargo characteristics, business metrics, and other pertinent details. To heighten the experience, we introduced an interactive element – the vessel gradually fills in as users input the digits, creating an engaging and dynamic process.
Analyzing executive summary
The visualization of intricate financial data through an interactive ship element injects an element of playfulness into the overall user experience and helps investors quickly grasp the summary of their calculations.
Streamlining business operations on mobile
Recognizing that investors frequently utilize Vessel Finance while on the move, we crafted an intuitive mobile interface. In order to ensure a seamless experience on the intricate interface, we retained the familiar navigation patterns from the web version. This adaptation guarantees a user-friendly encounter for those engaging with the platform from their mobile devices.
AI & ML
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FAQ
How can logistics B2B platform design improve complex maritime software?
Effective design makes complex tools intuitive for enterprise users. In the Vessel Finance Calculator case, Lazarev. streamlined the interface, simplified workflows, and clarified navigation, enabling shipping companies to assess vessel acquisitions quickly and make operational and financial decisions with confidence.
How does logistics-focused UX increase adoption in B2B platforms?
UX that prioritizes enterprise workflows reduces errors and accelerates onboarding. For the Vessel Finance Calculator, navigation and interface inconsistencies were resolved, giving teams a smooth, predictable experience that encourages frequent use and adoption across finance, operations, and logistics departments.
How can a platform redesign modernize legacy logistics software?
Redesigns update usability, visuals, and functionality to meet current enterprise needs. Lazarev. overhauled the Vessel Finance Calculator with a refreshed interface, clearer workflows, and added features, transforming a legacy tool into a modern solution that aligns vessel acquisition analysis with operational logistics and investor goals.
What features support decision-making for logistics and finance teams?
Features like real-time scenario modeling, fleet cost analysis, and interactive data visualization empower enterprise teams. In this case, the Vessel Finance Calculator now helps shipping companies evaluate vessel investments, weighing financial impact against operational efficiency to guide smarter, faster acquisition decisions.
Why is interface clarity critical for enterprise logistics platforms?
Enterprise users need efficiency and accuracy. By structuring workflows logically, presenting data clearly, and reducing friction, the Vessel Finance Calculator redesign allows teams to complete complex calculations confidently, ensuring decisions are informed and reducing errors in vessel acquisition planning.
What makes a vessel acquisition assessment tool useful for logistics teams?
A useful tool combines accurate financial modeling with operational insights. The Vessel Finance Calculator redesign integrates vessel performance, acquisition costs, and fleet planning metrics, helping logistics managers and investors make informed decisions about fleet expansion and deployment.
How can B2B platform design drive measurable business impact?
Thoughtful platform design improves efficiency, reduces errors, and supports strategic decision-making. In the Vessel Finance Calculator, the redesign allowed shipping companies and investors to evaluate vessel acquisitions faster, prioritize high-value opportunities, and align financial and operational insights, delivering real business value through an intuitive, enterprise-ready solution.
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