About the project
Where a clearer design earns more applicants
A university competes for applicants and serves its current students on the very same screens. When those screens hide what people came for, the cost lands twice: prospects click away to a rival, and enrolled students burn time on tasks they should finish in seconds.
Abu Dhabi University had no shortage of substance: multiple colleges, programs, and campuses. The platform, though, kept it out of reach. Applicants could not compare programs without digging. Students moved between disconnected systems for routine work. Faculty content sat behind extra clicks. Online, a strong institution looked fragmented.
Lazarev.agency gave the university a platform equal to its depth. We split public-facing content from internal workflows, rebuilt navigation around how people move through the site, and carried the same logic into every section. The result reads as one coherent place: applicants reach the facts they weigh in a click or two, students handle daily work without detours, and the institution finally presents online with the clarity it always had on campus.
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