How our redesign took Lytesnap from working MVP to market-ready marketplace
Project:
the project
Making an MVP ready for real users and revenueÂ
Lytesnap is a web platform where people find a local sports coach, book sessions toward a specific goal, and handle the details and messaging in one place.
The client came to us with a working MVP. The core features were in place, but the screens did not add up to a product. Two very different users, coaches selling their time and students looking for a fit, moved through the same rough flows. And when a marketplace feels unfinished, coaches abandon half-built profiles, and students leave before they book. An MVP that converts neither side cannot prove its worth.
Lazarev.agency reshaped the build into a coherent product with two clear paths, light enough to ship at the MVP stage and ready for real use. Here's how we did it. Coaches finish setup and start taking on students sooner, students go from "I want to train" to a booked session, and Lytesnap has a marketplace ready to launch.
The Project’s
Discovery Phase
Designed a two-sided onboarding experience
We designed Lytesnap as a two-sided platform where onboarding serves two goals: it helps coaches launch their services and assists students in creating a request and starting their search.
For coaches, onboarding is about setting up and activating the profile. Because that means collecting a lot (from basic information and session details to pricing, availability, and payments), we broke it into sequential steps so nothing gets skipped. Moving through one stage at a time reduced the chance of incomplete profiles and helped coaches reach a bookable, payable state sooner.
For students, onboarding does the opposite job: it builds a request. A guided flow asks for one parameter at a time, moving the student from a general intention to a specific request. Setting each choice in turn removes uncertainty and narrows the options, so even a first-time visitor reaches search with a clear request, ready to book.
How to design new customer onboarding that gets users to value fast?
Built a layered search to reach the right coach faster
We designed the search as a two-level process. The home page is a simple entry point: students type a query or pick a sport on an interface light enough to use right away.Â
The results page opens up deeper control. Filters cover the parameters students care about, sport, date, location, price, distance, schedule, specialization, and tags, with dedicated controls for ranges and time slots and the option to save a set for next time. Students reach a realistic shortlist without being overwhelmed with options.
Designed coach profiles to speed up booking decisions
We built the coach profile as the decision-making layer before booking, so everything a student needs to judge a coach is on one page. The information is grouped into clear sections, each answering a specific question, which keeps the page easy to scan and lets students size up a coach without clicking through to other screens.
Booking carries straight on from there. Scheduling lives in the profile, so students pick a slot without leaving the page. Confirmation and payment keep the same momentum: details, price, and terms sit in one place, and a few steps turn an interested visitor into a paying booking.
Gathered lessons, chat, and history into one student dashboard
Our team brought every key student task into one place: lessons, messages, and history all live in a single dashboard, so students always know where their training stands.
Because chat is tied to each lesson, the conversation with a coach stays beside the booking it concerns and the whole history stays on Lytesnap. Students manage their training and talk to their coach in one spot, which keeps them active on the platform.
Equipped coaches with a single workspace to run their business
We gave coaches one workspace to run the business side of coaching. Incoming requests land in a single To-do view that shows the time, location, and pay for each one, so coaches accept or decline on the spot without chasing details across screens. The Schedule and Insights views complete the picture: coaches manage their workload and set availability in one calendar, and track income, hours, and progress in another.
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FAQ
How can online coaching marketplace UX design increase user engagement and retention?
Engagement rises when users reach a meaningful outcome quickly. Strip the obstacles out of onboarding, make search feel obvious, and present coaches in a way that builds trust fast, and users book sooner and come back more often.
What UX improvements help users activate faster in booking marketplaces?
The strongest levers are guided discovery, one clear path to the first booking, fewer required steps up front, and decisive calls to action. When users always know what to do next, activation rises.
How does UX research improve business performance for digital platforms?
Research shows where real users get stuck, not where teams assume they do. Those insights let you aim design changes at the heaviest drop-off points in the journey, where they have the biggest effect on activation and retention.
Why is onboarding optimization critical for marketplace platforms?
Onboarding is often the gate between curiosity and commitment. If users cannot reach their first booking quickly, they leave before seeing the value. Onboarding that surfaces value early lifts first-session activation and cuts early drop-off.
How can search and discovery optimization increase conversion rates?
Search and discovery should narrow choices without overwhelming people. Clear filters, sensible defaults, and structured result cards help users find options matching their goals fast, which raises their likelihood of booking.
How does multi-device UX design impact engagement metrics?
Users move between devices as they browse, compare, and schedule. A consistent experience across mobile, tablet, and desktop lets them pick up where they left off, reducing abandoned flows and increasing completed bookings.
How can online coaching marketplace UX design support long-term scalability?
Scalable UX rests on reusable patterns and clear flows. When search, profiles, and booking follow consistent rules, you can add services, categories, or features without confusing users or slowing the product down.

