Tratta launched an innovative product called Collect, aimed at simplifying individual debt settlement. However, users frequently encountered frustration because of its complex design and navigation. The company faced ongoing complaints and revenue loss as a result. That's when the Tratta team reached out to Lazarev.
Lazarev. took on a big project: a full revamp of the existing customer portal and the creation of a brand-new digital platform, custom-made for collectors and payment organizations. We also designed a unique marketing website and established a memorable brand identity for Tratta.
Our main focus throughout was ease of use and customization, all aimed at boosting productivity on both platforms and paving the way for Tratta to explore new revenue opportunities.
Lazarev. went through a thorough audit, refreshing old modules and crafting new ones, all while maintaining top-notch quality. We're delighted with the results and believe the company couldn't be in a better place.
To ensure an effortless payment journey on the Collect SaaS platform, we've integrated a range of payment options, such as Full Payment, Partial Payment, and Payment Plan Setup. This flexibility caters to diverse financial preferences and cultivates loyalty among organizations using the platform for debt collection. Additionally, we've streamlined the transaction process, simplifying payments across all methods. This involves a completely reimagined navigation with a reduced number of required fields and a clear transaction summary in an easily accessible format.
Enhancing flexibility with dual solutions
Choice is vital, especially in payment transactions, and we've tailored the Collect platform accordingly, offering two options. Users can opt for Guest Payment, allowing them to make quick payments without registration. If a client desires access to additional payment methods, wishes to set up a Payment Plan with a view of the billing schedule or owes money to various organizations, they can simply create an account.
This strategic move reflects our customer-centric approach, catering to a wider audience and leading to increased revenue for business.
Customizing users' journey with Console
To set Tratta apart in a competitive market, we've elevated their product line with the creation of Console, an all-in-one admin platform for collectors. Packed with essential features, it streamlines debtor management, account balances, transactions, reporting, custom offerings, and more. All this functionality is neatly organized within a flexible dashboard, empowering users to customize it to their liking by adding or removing features, charts, widgets and more.
Developing a comprehensive Console
To enhance data accessibility, we've developed Console's Reports feature. It serves as a powerhouse of valuable insights and business intelligence, designed with a primary objective: to provide customizable reporting options.
Users can create reports tailored to their needs, gaining profound visibility into transactions, customer data, batches, and beyond. With an intuitive interface, it offers the flexibility to personalize report columns, sort and categorize them, mark favorites, and download reports in multiple formats.
Elevating Tratta's online presence
To showcase Tratta's services and expand their audience reach, Lazarev. undertook the creation of a full-fledged marketing website from the ground up. We took charge of everything, from design to Webflow development, to ensure a visually stunning and seamless online presence. But our journey didn't stop there; we continued our collaboration with ongoing maintenance, robust analytics integration, and continuous user experience enhancements.
Crafting distinctive brand identity
In the world of branding, the name of the game is differentiation. When we partnered with Tratta, we aimed to do just that — create a brand identity that would make them unmissable in the fiercely competitive business landscape. The Lazarev. team poured creativity and strategy into this project, and Tratta users can see it come to life in every aspect of our work, from engaging presentations to thought-provoking social media assets and stand designs.
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