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$500M+
in funding secured for our clients
Fintech design agency
Lazarev.agency is a fintech design agency for AI-native financial products. Enterprise buyers now demand bank-grade trust and consumer-grade clarity in the same product. We design payments, lending, banking, and wealth platforms where explainable AI decisions and clear transaction flows drive adoption and revenue.
- Your AI underwriting model outputs a decision. The product shows “Declined”. Nothing else. Support tickets follow.
- Your onboarding is technically compliant. It is losing 35–50% of users before document upload.
- Your trading or analytics dashboard has all the data. Power users extract insights. Everyone else is overwhelmed.
- Your enterprise clients expect to see AI in demos and QBRs. What they see does not match the story your sales team is selling.
- Your B2B payment or invoice approval flow lives partly in your product and partly in email threads.
- Your compliance dashboard is a data export that only your legal team can translate into decisions.
- Your embedded finance components break trust the moment they do not behave like your brand.
- Your InsurTech claims flow was designed for regulators, not the policyholder filing from their phone at 11 pm.
- Your wealth management AI makes recommendations users override manually because they do not understand the logic.
Revolutionizing UI UX design
Fintech UX design and UI/UX design for AI-native financial products is our core practice.
Teams come to us when the product works but doesn't close deals: dashboards built for power users, white-label components eroding partner trust, claims flows that serve regulators more than policyholders. Others are shipping AI into lending, payments, fraud, and advisory, where the experience lags the model's capability, users override recommendations whose logic is invisible, and adoption metrics never reflect the value.
Lazarev.agency designs the best UI for AI products.
Lazarev.agency is more than about making profits for us and our clients. We're committed to saving lives in Ukraine, taking on pro bono projects, championing diversity, equity, and inclusion.
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140+
awards backing our excellence
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2015
founded, 10+ years of experience
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San Francisco, CA
AI product design agency
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Full-cycle product design
from user research to production-ready design systems
Among our clients:
Award‑winning product design agency for AI‑native B2B platforms
We’re a UX/UI web design agency with 140+ awards that helps AI‑native and AI‑ambitious B2B teams translate complex products into clear, conversion‑ready websites.
Webby Awards x10
Red Dot Design Award x6
Awwwards x16
FWA x5
AI roadmap to adopted product: fintech design work in production
At our fintech design agency, we partner with trade companies, investment startups, neobanks, and others. Our fintech product design portfolio includes a B2B payment acquisition SaaS, a B2C financial analysis and investment modeling application, a B2B financial reporting tool, apps for stock market analysis, and more. In each project, we bring a meticulous approach and a deep understanding of the intricacies that define the fintech industry.
How we rebuilt Tratta from a fragmented debt collection platform into a cohesive fintech product
Tratta’s product worked, but the experience got in the way. Lazarev.agency rebuilt the platform into a cohesive fintech ecosystem with scalable infrastructure, a smooth payment experience, and a configurable admin environment designed to increase retention and revenue.
View case
Three ways we work in fintech
Every fintech engagement begins with one question: what business outcome should this experience drive? That holds whether the work is fintech consulting services, a full product redesign, or a targeted AI UX fix.
Before we open Figma, we interview stakeholders at different layers. We need to understand what objections kill your deals, what confusion kills onboarding, and what patterns your best users share. We call this the holistic protocol review. What follows is always connected to a business outcome.
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AI and data product UX redesign
Your fintech product took years to build. The risk engine, compliance logic, and transaction flows underneath it are real infrastructure. We do not start over. We do not rebuild what is already converting.
We map what is working, identify what is costing you deals or adoption, and redesign the surfaces that sit between your AI and your users: explainability flows, decisioning interfaces, onboarding sequences, and multi-role dashboards, without breaking the product your clients depend on. This is fintech product design where every change earns its place by moving a metric.
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AI product launch UX
Launching an AI feature into a fintech product is more than a design sprint. It is a question of how your users (traders, underwriters, compliance officers, CFOs) will make decisions alongside AI. The product experience is the layer between the model’s capability and the user’s trust.
We design that layer: the screens and the interaction logic beneath them. How confidence is communicated, how overrides are handled, how AI agents in fintech environments are supervised, and how AI outputs become trusted recommendations. We help you launch AI features in fintech that users understand, enterprise clients accept, and compliance teams can defend.
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AI UX patterns for existing products
You do not always need a full redesign. Sometimes it is one explainability surface in your credit decisioning flow. One AI analytics interface in fintech dashboards where the data exists but insights never reach the right user at the right moment. One override pattern in your fraud detection module. One onboarding sequence that is quietly killing activation numbers.
We go in, isolate the pattern, fix it properly, document it inside your design system, and leave your product stronger without touching the parts that are already performing. Surgical. Specific. Tied to a metric.
Fintech UX design services
No matter what financial solution you aspire to bring to market, we take responsibility to ideate, design, launch, and further support its expansion over the years. As a full-scale fintech design agency, we engage across the full spectrum of your business: market research, brand identity, and the marketing website. Our fintech UX design services cover product design, financial app design, and web design for fintech.
Fintech UI design services
In the fintech space, we prioritize utmost simplicity and unwavering trustworthiness in our visual designs. As a fintech branding agency as well as a UI/UX partner, our mission is to create fintech UI design and brand identity that communicate your values and mission, instilling trust and confidence in an intricate financial landscape.
We start with the questions
Before a single screen exists, we sit with product, sales, compliance, and engineering to run what we call the holistic protocol review. We map the business outcome the experience has to drive, the objections that kill deals, the confusion that kills onboarding, and the patterns your best users share with each other.
Then we look ahead: how people will work with copilots, automated decisions, and AI-assisted recommendations, how compliance and explainability requirements will tighten, and how a model conveys confidence and uncertainty to someone making a high-stakes financial call without a technical background.
Clients speak out: what they say about our fintech designs
Having worked with multiple fintech startups, we leave it up to them to share the experience of partnering with us. Learn straight from the founders about Lazarev.agency approach.
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“They care about the client and have a deep focus on solving problems efficiently.”
Jens Mathiasson
CPO & Co-founder at Fieldstream
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“They layer processes to make sure that things are perfect.”
Boyd Hobbs
President & Owner, NODO Film Systems
Insights and thoughts on fintech web design
We are strong believers in the potential fintech has. As a fintech web design agency, our team keeps up with industry developments and shares case studies, business insights, and fintech news. Recent reading on fintech web design, fintech UX, and AI in financial products:
Frequently asked questions
Choosing a fintech design agency is a high-stakes call, and the questions below are the ones buyers weigh before they commit.
How much does it cost to hire a fintech design agency?
The cost of hiring a fintech design agency depends on the scope of work. The real drivers are the complexity of your fintech platform and its complex financial workflows, how many surfaces need work, whether you want a full product redesign or a focused UX audit, the depth of integration with legacy systems, the size of the dedicated team, and the level of ongoing support. We model the investment against business outcomes like adoption, activation, and deal-close, then share a concrete estimate after a short intake. Response within one business day.
Should we hire in-house fintech designers or work with a fintech design agency?
Hire in-house when fintech design is a permanent, full-time load; bring in a fintech design agency when you need senior fintech UX depth quickly without a long, risky recruit. When you hire fintech designers with real financial-product experience, the search is slow, and one dedicated designer rarely covers product, brand identity, and web work at once. As a fintech design partner, we act as a senior extension of your team, bring the technical expertise and deep understanding that complex financial products demand, and document everything into scalable design systems your in-house team can own. Many fintech startups start with us and build their internal team later.
How do we choose the right fintech design partner?
Choose a fintech design partner with proven financial-product depth, a research-led design process, and outcomes you can verify beyond a strong visual portfolio. Look for genuine understanding of your target audience, complex financial data, and regulation; a process grounded in user research and usability testing; scalable design systems; and client testimonials from real financial brands. As a top fintech design agency, we have designed for financial institutions, investment platforms, and early stage fintech startups, and we tie every decision to business goals and user trust. Ask any UX design agency to show named business outcomes, and treat screens without outcomes as a warning sign.
How long does a fintech design engagement take?
Most fintech design engagements run 4–8 months for founder-stage products and 4–6+ months for enterprise programs. A focused fix, like one set of onboarding flows or a single explainability surface, moves faster than a full fintech platform redesign. We open with a UX audit and user research to size the work against your business goals, then agree a scope and timeline before design begins. Timelines flex with the number of surfaces, the state of your existing design system, and how ready your data and engineering teams are.
What business outcomes can a fintech design agency deliver?
Good fintech design moves real business metrics: adoption, activation, deal-close, funding, and user satisfaction. Our work on Accern's AI research platform helped the company raise $40M+ and reach an eight-figure acquisition after Series B. On GCF's valuation platform, analysts completed 34% more valuations each, set up projects 47% faster, and made 27% fewer errors after the redesign. We design every fintech product against a business outcome, so financial brands can point to numbers instead of a nicer interface alone.
Can you work inside our existing design system and alongside our team?
Yes. We start from your tokens, components, and breakpoints and extend your existing design system instead of replacing it. System intake is our first step, so new patterns match what your fintech team already builds and stay documented as scalable design systems your designers own after we leave. We slot in as a design partner around your in-house team, cover the complex fintech UX and enterprise digital products work, and provide ongoing support for your fintech solutions as you scale. We never build a parallel agency layer that becomes your maintenance problem.
What services does a fintech design agency provide beyond UI?
A fintech design agency covers the full path across research, design, and launch: UX research and UX strategy, fintech UX design, UX UI design, fintech UI design, interface design, visual design, strategic brand identity, and web development. Our fintech design services span banking app design, mobile app design, payment systems, investment platforms, wealth management solutions, asset management, personal finance apps, and financial planning tools, plus ongoing support. The goal is to create meaningful user experiences and user-friendly interfaces so complex financial products become innovative digital solutions people rely on daily.
Do you handle compliance-aware fintech design with KYC, AML, and disclosure constraints?
Yes. We design KYC, AML, risk-disclosure, and regulatory confirmation flows as core UX constraints across lending, payments, and banking products. We treat compliance as something to design around and build auditability and explainability into AI-driven flows during the same phase as the core design. This is where deep experience across the financial services sector protects user trust: user onboarding stays compliant and human, and financial institutions can defend every screen in an audit.
Let's talk about your AI adoption challenge