How Lazarev.agency redesigned Dirs21 to win more direct hotel bookings

On Dirs21's room listing, comparing options and finding what mattered for a booking decision took real effort. 

Lazarev.agency gave the platform a clean, light interface organized around the choices guests make: which room, at what price, with which amenities. Each room leads with its photo, price, and defining details, while a persistent booking summary follows the reservation across a clear four-step path from availability to confirmation. 

With the layout surfacing what matters, more guests keep moving toward a completed booking.

Picking dates on Dirs21 once meant working blind, with no clear signal of what was open or what a stay would cost. Lazarev.agency rebuilt Dirs21's availability page so guests set their dates, room count, and party size in one connected control, then filter by price, bed type, and rate to a matching set of rooms. 

Unavailable dates are marked before a guest commits to them, and live pricing shows what the stay costs as the choices change. Fewer guests hit a dead-end early, so more of them reach a room they can book.

Dirs21's booking journey moves through four steps, and Lazarev.agency positioned optional services as the second, right after a guest chooses a room and before checkout. The placement is deliberate: the offer lands at the point of highest intent, when a guest has committed to the stay but has not yet paid. 

Each service sits on the same card layout guests just used to pick a room, so adding a meal or parking asks nothing new of them, and the running booking summary updates the total as items go in. Presented at this moment in the flow, extras read as a natural part of booking, and more reservations leave with add-ons attached. 

On Dirs21, the seconds after payment decide whether a guest trusts the booking or reaches for the phone to check if it went through. 

Lazarev.agency designed Dirs21's confirmation step to settle that doubt immediately, with a success state naming the dates, rooms, and guests exactly as booked. Guests can save the confirmation as a record or send it to their calendar, so the reservation sits somewhere they can find it later. A booking a guest can see and keep is one they are far less likely to cancel or call about.

The payment step is where a booking is completed or abandoned. If a guest cannot see what to do next, the whole booking they built can fall apart at the last moment. 

Lazarev.agency gave every step one clear action and made the final one the clearest action on the screen. The same guided flow works on phone, tablet, and desktop, so Dirs21 holds onto bookings across every device its guests use.