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Dollet Wallet

How we designed a crypto wallet that wins first-time users and retains pros

Dollet Wallet
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About
the project

Dollet Wallet is a Web3 finance app designed to help users securely store, track, and manage digital assets. While the crypto market is flooded with complex tools, Dollet aimed to serve both first-time users and experienced traders making blockchain finance accessible without sacrificing professional-grade functionality.

However, the existing product struggled to communicate value across different user types, leading to friction in onboarding and lower retention rates. To solve this, Dollet partnered with Lazarev.agency to carry out global UX research with 1,600 participants, redesigning the app into a wallet that drives adoption, engagement, and loyalty.

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Results
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The Project’s
Discovery Phase

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Overview

Designed and implemented a seamless functionality tailored to enhance the experience for all user types

Our approach was built on the business objective of expanding Dollet’s market share by removing usability barriers. We combined in-depth UX insights from three user groups crypto newcomers, beginners, and professionals into a single, scalable wallet experience with widgets.

The redesign ensures newcomers quickly understand how to use the wallet, while professionals get advanced tools to manage diverse assets efficiently. This dual focus positioned Dollet as a mass-market fintech product ready for global adoption.

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First Point

Built a clear onboarding flow that drives retention

Through UX research, we learned that unclear terminology and hidden core features caused drop-offs during the first week of use. We streamlined onboarding with intuitive language, visual balance tracking, and contextual tips, helping users understand the wallet’s value within minutes.

What is design research?

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Second Point

Turned assets into actionable insights

Instead of just listing coins and tokens, we transformed each asset page into a decision-making hub with market data, performance trends, related strategies, and curated news. This made Dollet a daily-use tool for both retail and professional users, increasing engagement and reducing the need to rely on external platforms.

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Third Point

Improved transaction clarity for faster, safer transfers

Beginners often feared sending funds due to complex jargon and lack of feedback on pending transactions. We simplified transfer flows, used plain language, and introduced persistent transaction widgets for real-time updates, improving user confidence and speed of execution.

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Fourth Point

Crafted a portfolio management system for multi-account control

Many users manage assets across multiple wallets and networks. We introduced a Portfolio section that consolidates performance tracking, expense/profit analysis, and fast cross-account transfers, making Dollet a central hub for a user’s entire crypto ecosystem.

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Crypto Web Design for Growth: What to Include and Why It Works

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Fifth Point

Developed personalized features to boost user engagement

To accommodate diverse trading styles, we empowered users to customize quick actions, navigation, display currency, and themes. This flexibility enhanced app engagement by enabling every user from casual investors to full-time traders to personalize Dollet to fit their unique workflows.

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Sixth Point

Aligned brand with market positioning

Strategically positioned the company as a highly capable and innovative partner, demonstrating both cutting-edge technical expertise and strong commercial acumen. This dual positioning highlighted our readiness for enterprise adoption, showcasing our ability to deliver scalable, secure, and innovative solutions that meet the complex needs of large organizations. By emphasizing our technological prowess alongside our business foresight, we successfully established ourselves as a trusted partner poised for widespread enterprise integration and long-term collaboration.

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FAQ

1

What are effective strategies to improve user onboarding in fintech products?

Improving onboarding starts with understanding user needs through extensive UX research. In the Dollet Wallet redesign, we engaged with global users, including newcomers and professionals, to identify pain points. We simplified navigation, created intuitive balance displays, and offered clear asset insights, enabling users to quickly grasp wallet features. This research-driven approach ensures fintech products reduce friction and increase early user engagement.

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2

What role does UX research play in fintech product redesign?

UX research is foundational to crafting user-centric fintech solutions. The Dollet Wallet redesign was informed by input from participants worldwide, ensuring diverse perspectives shaped the product. This data-driven method helps identify usability barriers, validate design choices, and ultimately create an engaging, intuitive product.

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3

How can transaction widgets improve user experience in a crypto wallet?

Transaction widgets provide quick, real-time insights into recent activity, reducing the need to navigate complex menus. Lazarev.agency integrated these widgets to give users at-a-glance updates, enhancing transparency and making day-to-day wallet use more convenient and engaging.

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4

What customization options increase engagement in fintech apps?

Allowing users to tailor app interfaces to personal preferences increases satisfaction and stickiness. Lazarev.agency introduced app customization features, enabling users to configure widgets and views. This personalized experience caters to diverse needs, encouraging longer and more frequent app usage.

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How can fintech companies design crypto wallets for the mass market?

Designing for mass adoption requires balancing complexity and accessibility. Dollet Wallet achieved this by leveraging global UX research to simplify interfaces for newcomers while maintaining advanced functionality for experienced users. Features like intuitive balance displays, portfolio management, and personalized customization create a product that appeals broadly and drives engagement.

6

What are the best practices for enhancing crypto wallet usability?

Key practices include tailoring the interface to diverse users and providing clear, actionable insights. Lazarev.agency applied this in Dollet Wallet by integrating portfolio management and transaction widgets that deliver quick, relevant information. 

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7

Why is multi-account management crucial in modern crypto wallets?

Users often hold assets across multiple accounts or blockchains. Lazarev.agency’s portfolio management design for Dollet Wallet consolidated these views seamlessly, reducing user effort and confusion. This comprehensive overview improves trust and keeps users actively managing their assets within the app.

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UX for AI, Lazarev. digital product design agency

The command results are presented on a graphical interface through widgets. Accompanying CTAs are available to assist users in refining commands for processing the results further.

Widgets design for AI Fintech analysis app by Lazarev. product design agency

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Messaging system for a mobile app designed by Lazarev. best design studio

We let users build their own schedule by picking their favorite sessions, workshops, and speakers. They can even export the schedule to their personal calendar for better organization.

Scheduling, event schedule for conferences, design by Lazarev. UI UX agency

Right there, we provided traders with the ability to compare various assets and observe how their value changed under the influence of news within different time periods. This feature facilitates making more informed decisions on investments.

A widget with the graph showing crypto asset comparison.

On the Matta marketplace, the availability of pricing information for products is contingent upon the intricacies of supply and demand.

To address this aspect of price absence, we gave buyers an ability yo request Price and Features Information (PFI). Upon making this request, the supplier will dispatch the PFI to the user via email and WhatsApp in PDF format.

Checkout design for an online marketplace

Similar to any marketplace, we've integrated a feature for adding products and suppliers to your Favorites. This allows buyers to receive notifications about product availability and save desired items for future purchase if the timing isn't right.

Digital product design for chemical marketplace

To enhance interactivity further, we made the decision to move away from providing users with only text-based instructions on how to address a particular issue.

Instead, we offered visual aids that accompany the text answers, helping users navigate the app and resolve their issues more swiftly.

Gamification design with dark UI elements for the Payoneer financial app.

Customers can ask the assistant any question, thanks to its neural network power, and it can even offer a weather forecast.

We made sure that the customer support section is accessible to everyone. If someone prefers not to or is unable to record their voice, they can use text input to pose a question, and vice versa.

AI-driven chat design by Lazarev. AI design agency

Brands need to connect any of the available wallets to mint NFTs. On the consumer side, though, individuals without a wallet can create a new one on the fly by using their email or social media. Alternatively, they can purchase NFTs using fiat currency and complete the entire transaction without any knowledge of Web3.

A graph showing the price history of an NFT, designed by Lazarev. design agency

We've implemented a personalized Customers section within Console, enabling collectors to manage customers who settle their debts through Collect. This empowers them with easy access to account data, detailed transaction insights, and the flexibility to provide customized payment solutions for individual cases.

Two desktop interfaces showing Customer's module within Tratta app

Central to our objectives was streamlining processes and boosting productivity for Console users. To accomplish this, we introduced highly customizable Settings. This empowers collectors to tailor the platform to their individual workflows and preferences. For instance, collectors can personalize settings to determine which features their customers will view in the Collect platform, including special offerings, discounts, and more.

Two desktop screens showing the Settings module of Tratta app

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A pop-up showing how to sign an inspection results once it was completed

To ensure a landlord's capability to substantiate claims against a tenant's deposit for damages, or vice versa, to verify that the damages are attributable to wear and tear, it is imperative that inspections exhibit the robustness required to endure legal scrutiny.In line with our approach, our inspections are comprehensive, incorporating intricate descriptions accompanied by photographic evidence.

A pop up showing how to add photos to an inspection of an apartment

To elevate user engagement and foster a deeper comprehension of the available apartments, we crafted the interactive house model within the "Selection of Apartments" section. This immersive experience empowers potential buyers to take a 360-degree tour, flipping between street and yard views with a simple toggle switch. As they hover their cursor or tap (for mobile users),  the house's specific sections illuminate, offering valuable insights into construction timelines and housing readiness. The interactive journey extends to selecting a floor and pinpointing a specific apartment with the help of a visual builder, simplifying the decision-making process and potentially increasing conversion rates.

An interface screen shpwing the 3D model of a complex and a widget that allows to switch between different complex's sections

For a more accessible experience, we've integrated a calendar widget right alongside the daily task list. A simple click takes users to a detailed breakdown of tasks, anything from completing quizzes to reading materials. This strategy keeps users within the app, providing a sense of encouragement and support rather than overwhelming them with excessive demands.

A mobile version of the Daily Actions page

We introduced an interactive widget at the top of the homepage, allowing users to track upcoming elections and assess their preparedness based on articles read, candidate knowledge, and quiz participation. By providing users with a clear measure of their readiness, the design solution motivates them to engage with educational content and explore candidate profiles while actively participating in quizzes.

Three states of the interactive widget on the homepage

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Widgets displaying various donation platforms

An interactive payment widget responds with the organization founder, Serhiy Prytula’s phrases, every time a user enters any sum of money in the donation field. Such a solution proved to be efficient, encouraging more people to donate through the widget and increasing the average contributions by almost a quarter.

The mobile version of the donation page

One standout feature of Redbrain is the inclusion of price history and price forecasts directly on the product page. In line with Redbrain's dedication to delivering the best deals to consumers, we introduced a block that presents price trends from various retailers for easy comparison. Further below, we provide results generated by forecasting algorithms, helping consumers determine the optimal time to make their purchase.

The Price history section of the Redbrain website

Below the product imagery, consumers find essential product details like a comprehensive overview, rankings, and technical specifications. Given the pivotal role of product content in influencing consumer choices, we've enhanced the content display with interactivity and incorporated ample white space to ensure easy readability.

The scroll of the Redbrain page

This versatility in data presentation underscores our commitment to delivering a user-centric and highly functional interface, empowering users with diverse tools to effectively engage with critical information.

A map featuring an organized table filled with data

Following the analysis process, the resulting data  manifests on the interface. In the context of the Threat Area module, we have thoughtfully provided three distinct alternatives for data display: a map, table and integrated map and table together. A dynamic map presentation highlights the pertinent area, ensuring immediate focus.

Three screens featuring thread-level analysis

We paid special attention to the numbers, as this is what we can be proud of in spite of any difficulties. A minimum of text - a maximum of really important information.

The site offers a responsive view across mobile, tablet, and desktop. We provided the optimal searching experience while maintaining the site content regardless of the device.

The Awards section of the UkrainianPower website

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A page featuring a brief guide on using a compact control panel

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An attention-grabbing widget spotlighting the advantages of 11Sight

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Mobile screen displaying rate the teacher feature

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Interface showcasing the modules & lessons navigation

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The mobile screen showcasing the Tags functionality

Acknowledging the interconnected nature of workflows, we've introduced a powerful dependencies feature to further enhance the automation of the user experience. These dependencies establish a connection between two workflows, offering users the flexibility to select which workflow to link with. The types of dependencies include simultaneous start, immediate repeat and time delay.

Two compact pop-up windows to manage dependencies

Addressing the central challenge of managing recurrence, we aimed to create a seamless experience for setting repeated workflows. Our solution involves a full-page popup directly on the workflow page. It allows users to manage recurrences comprehensively, setting recurrence frequency, due dates, project durations, and more.

A full-screen pop-up interface for configuring recurring events

Our thoughtfully crafted input fields, controls, and CTA buttons distinguish themselves within the interface, all thanks to their skillful use of design accents and proportions. This approach not only enhances the interface's visual appeal but also boosts user efficiency.

An image showcases various screens, buttons, widgets, and design elements

In our quest to simplify the user experience and eliminate needless steps, we made the deliberate choice to incorporate a right-hand sidebar that opens when you click on a project task. This UX patterns conceal all non-essential information, preventing user overload, while prominently presenting the crucial details necessary for efficient project management.

The sidebar that appears when users click on a project task

The crisp UI design, featuring well-balanced proportions and a logical information structure, enhances readability and helps digest complex financial data.

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Brands need to connect any of the available wallets to mint NFTs. On the consumer side, though, individuals without a wallet can create a new one on the fly by using their email or social media. Alternatively, they can purchase NFTs using fiat currency and complete the entire transaction without any knowledge of Web3.

The list of smart contracts on a green background

Brands need to connect any of the available wallets to mint NFTs. On the consumer side, though, individuals without a wallet can create a new one on the fly by using their email or social media. Alternatively, they can purchase NFTs using fiat currency and complete the entire transaction without any knowledge of Web3.

An assortment of crypto wallet options
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