How our logistics website redesign helped Nimble raise $106M in Series C funding

Enterprise buyers and investors judge a company in seconds, long before they read a line of copy. 

We gave Nimble a visual identity that establishes its credibility unprompted and presents the company as a precise, engineering-led logistics platform. An interactive cursor mimicking a robotic arm during the pickup process put the core technology in the visitor's hands. An abstract capability became something tangible inside the browser. 

For buyers and investors arriving with no prior context, a strategically designed brand identity converts a first impression into qualified interest, so they reach the copy already inclined to believe its claims.

Enterprise buyers and investors decide whether a company is worth their time in the first few sections of a homepage. 

We sequenced Nimble's homepage around the three questions they ask first: what the company does, how well it performs, and who already trusts it. 

The hero opens with the robotic system in operation, a performance section gives the technology a quantified basis, and recognizable client logos confirm enterprise-scale adoption. Three sections in, a visitor understands what Nimble does differently and has reason to believe it, well before any sales conversation.

Coverage claims in copy ask the reader to take a company's word for it. An interactive map asks for nothing. 

That's why we built an interactive map of Nimble's national warehouse network. A buyer clicks to add fulfillment centers, and the map instantly shows how much of the US population each one can reach and how much it saves on shipping. Without speaking to anyone, a buyer can confirm whether Nimble's network covers their customer base across the country.

When a buyer evaluates a third-party logistics partner, they want to see a client like themselves, a company of similar size selling similar products. A general testimonial doesn't answer that. 

So our team added a stats block to every case study card to illustrate the client's daily order volume, number of products, and product category. A prospect can scan the cases, spot a company that matches their own, and judge whether Nimble is a fit before reading the full story. 

These same numbers do double duty: enterprise buyers use them to check fit, and investors use them to see how much real business Nimble is handling. One set of cards earns its place in both a sales pitch and an investor conversation.

Between Series B and Series C, new pages pile up faster than any team can keep consistent by hand. A documented system holds the quality steady as Nimble grows, the quality investors weigh and clients read as credibility.

That’s why we built Nimble a documented design system to ensure new pages can be produced consistently without rebuilding the design from scratch or pulling a senior designer into every decision.

A logistics company scaling into enterprise sells itself in two places at once, on screen and in the physical world. When those touchpoints look disconnected, the company reads as less established than it is.

We built Nimble a complete brand book governing how the company shows up everywhere: the website, business cards, stationery, and the shipping packaging itself. Every surface a buyer, partner, or investor encounters reinforces the same impression of a credible, category-defining company.