01
Map every step before designing screens
We document the complete user journey. What triggers the flow? What decisions do users make? Where do they get stuck? For EllipX KYC, we mapped verification from account creation through trading unlock.
Interaction design services
Users drop off in complex flows? Simplify with interaction design services to boost completion and reduce friction.
- Status visibility reduces uncertainty
Users need to know where they are in any process. We build progress indicators, clear next steps, visible completion stages. For EllipX, we designed step-by-step KYC onboarding with visible verification status in profile. - Contextual guidance at decision points
Help appears when users need it. We create tooltips, inline explanations, progressive disclosure. For Dollet Wallet, we explained value in minutes: clear terminology, visual balance tracking, contextual hints at the right moment. - Trust through transparent processes
Users abandon when they don't understand what happens next. We design tracking, status updates, clear expectations. For CollectorCrypt, we built asset onboarding for physical cards: tracking shipments with unique ID, statuses from pickup to delivery to authentication.
How we deliver interaction design services
We've built flows for products where completion rates jumped 40%+ after redesign.
02
Build progressive disclosure into complex flows
Don't show everything upfront. Reveal options as users need them. For Dollet Wallet, we introduced crypto concepts gradually. Basic wallet setup first, then seed phrase backup with explanation why, then advanced features after users gained confidence.
03
Design status systems users actually understand
We create specific status indicators tied to user goals. For CollectorCrypt physical card tracking, users saw pickup scheduled, in transit with the carrier, delivered to facility, authentication in progress, verified and available. Each status answered "what's happening now."
04
Optimize decision architecture for non-experts
When users lack expertise, guide choices through progressive narrowing. For Priority Tire, we built flow starting with vehicle selection, then showing compatible sizes, then filtering by purpose, then comparing specific products.
How we deliver interaction design services
We've built flows for products where completion rates jumped 40%+ after redesign.
01
Map every step before designing screens
We document the complete user journey. What triggers the flow? What decisions do users make? Where do they get stuck? For EllipX KYC, we mapped verification from account creation through trading unlock.
02
Build progressive disclosure into complex flows
Don't show everything upfront. Reveal options as users need them. For Dollet Wallet, we introduced crypto concepts gradually. Basic wallet setup first, then seed phrase backup with explanation why, then advanced features after users gained confidence.
03
Design status systems users actually understand
We create specific status indicators tied to user goals. For CollectorCrypt physical card tracking, users saw pickup scheduled, in transit with the carrier, delivered to facility, authentication in progress, verified and available. Each status answered "what's happening now."
04
Optimize decision architecture for non-experts
When users lack expertise, guide choices through progressive narrowing. For Priority Tire, we built flow starting with vehicle selection, then showing compatible sizes, then filtering by purpose, then comparing specific products.
Digital products where interaction design drove growth
We've worked with companies losing users in complex flows.
Lazarev.agency designs the best UI for AI products
Lazarev.agency is more than about making profits for us and our clients. We're committed to saving lives in Ukraine, taking on pro bono projects, championing diversity, equity, and inclusion.
01
$500M+
in funding secured for our clients
02
140+
awards backing our excellence
03
2015
founded, 10+ years of experience
04
San Francisco, CA
AI product design agency
05
Full-cycle product design
from user research to production-ready design systems
Among our clients:
Award‑winning product design agency for AI‑native B2B platforms
We’re a UX/UI web design agency with 140+ awards that helps AI‑native and AI‑ambitious B2B teams translate complex products into clear, conversion‑ready websites.
Webby Awards x10
Red Dot Design Award x6
Awwwards x16
FWA x5
What we deliver for businesses needing interaction design
Our interactive web design agency provides a full package of solutions so your website can fly.
What our clients say about our interaction design work
Satisfied clients from fintech, crypto, AI sectors tell us what made the difference.
“
Through a detailed understanding of the client’s platform, Lazarev. was able to create a clean and intuitive UI/UX design that ticked all the boxes. The team was receptive to all requirements and requests and adapted well to timeline changes. They produced accurate mockups at every iterative stage.
Tommy Duek
Founder of Teachchain
“
We saw an increase in engagement metrics, in users and in resume submissions.
Marlena Stablein
Director of Operations, Blavity
Industries we work with for interaction design
We specialize in digital products where complex interactions affect business results.
Who we are and why teams like yours work with us
We exist for B2B teams under pressure to turn an AI roadmap into visible product usage, expansion, and a safer story in front of the C‑suite and investors. If design isn’t moving revenue, adoption, or retention, it’s decoration. We design to avoid that. Since 2015, we’ve shipped 600+ products and earned 140+ awards for work on complex, data-heavy tools: fintech platforms, AI copilots, decision engines, and vertical SaaS. Our work has helped clients turn “we have AI features” into “our customers actually use and pay for them.”
We started designing AI products in 2017, long before “AI-native” became a buzzword. With 30+ AI products shipped, we focus on the hard part most teams struggle with: making complex intelligence feel simple, trustworthy, and obviously valuable in a demo, a POC, or a QBR. We’re a 40+ person team of UX strategists, product designers, and analysts who treat design as a business function.
What sets us apart from a typical agency or a single in-house hire is pattern recognition at scale. We’ve seen what works – and what quietly kills adoption – across hundreds of AI and data-heavy products. That lets us spot failure modes early, bring proven interaction patterns to your team, and reduce the risk that your next AI release is another unused toggle in a settings menu.
We start with research not because it’s “best practice,” but because designing without understanding your users, your market, and your revenue model is just guessing with nicer pixels. From there, we collaborate with your product, AI, and design leaders to define where AI should show up, how it should behave, and how to make it obvious, safe, and monetizable.
If you’re a Head of AI, Product, or an AI-native founder who needs AI capabilities to be seen, understood, and used now, not someday, we’re built to be that partner.
At this stage, clients engage us for 4–6+ month AI & data product UX redesign programs, treating us as their primary product design partner for the core platform.
10+ years
of experience in UI/UX design
Trusted by over 600 companies of all sizes
140+
international industry awards
600+
projects successfully completed
Our process from flow analysis to smooth interactions
We combine creativity with data-driven validation.
01
Discovery and flow analysis
We start by understanding your business objectives, user needs, and current process performance. Map existing flows, identify abandonment points, analyze support requests.
02
User research and task analysis
We watch real users attempt your processes. Run usability testing. Ask about confusion points. Analyze session recordings. Competitive research shows how others solve similar interaction challenges.
03
Interaction strategy and flow design
We define how to fix identified problems. Redesign information architecture, create progressive disclosure systems, design status indicators, build decision support. Create interactive prototypes for key flows. Test with users, iterate based on feedback.
04
Detailed interaction design and micro-interactions
We design every state, transition, and feedback moment. Button behaviors, loading sequences, error messages, success confirmations. Build comprehensive interaction specifications for the development team.
05
Implementation support and interaction QA
Our team works with your development during the build. Review implementations, answer questions about edge cases, ensure interactions feel smooth. Test across devices and platforms.
Frequently asked questions
How we work, scale, and deliver measurable outcomes.
What's the difference between interaction design and UX design?
UX design covers the entire user experience: research, strategy, information architecture, visual design. Interaction design focuses specifically on how users complete tasks: button behaviors, form flows, status feedback, progressive disclosure. Interaction design is a subset of UX. We do both because great strategy means nothing if interactions frustrate users.
How do you reduce abandonment in multi-step processes?
We design clear progress indication, show completion estimates, provide contextual help at decision points, allow saving and returning later. For EllipX KYC, visible verification status reduced drop-off because users understood timeline. Key is removing uncertainty about what comes next and how long it takes.
Do you work with existing design systems?
Yes. We extend your design system with interaction patterns, micro-interactions, component states. Many clients have visual design guidelines but lack documented interaction behaviors. We fill gaps with specifications your development team implements consistently.
How do you balance simplicity for beginners with power for experts?
Progressive disclosure. Show simple default flows, reveal advanced options as users gain expertise. For Blockbeat dashboard, beginners saw essential market stats while power users customized layouts and technical indicators. Same platform, different complexity based on user confidence.
What's included in interaction design deliverables?
Interactive prototypes showing flows and behaviors. Detailed specifications documenting states, transitions, feedback messages. Micro-interaction designs for buttons, forms, loading sequences. Decision trees for complex processes. Everything your development team needs to build smooth interactions.
How do you handle interaction design for mobile applications?
Touch-first thinking. Thumb-zone optimization, simplified gestures, reduced cognitive load per screen. For Priority Tire mobile flow, we redesigned complex tire selection for small screens. Mobile completion rates improved because interactions felt natural on touch devices.
Why invest in interaction design instead of just building features?
Features don't matter if users can't complete tasks. We've seen products with better technology lose to competitors with smoother interactions. Dollet Wallet succeeded because crypto onboarding guided users through complexity. Priority Tire converted non-experts because product selection flow reduced decision paralysis. Interaction design turns capabilities into completed actions.
How do you measure success for interaction design improvements?
We track task completion rates, time to complete, error rates, abandonment at each step, support requests about process confusion. For the CollectorCrypt tracking system, success was eliminating "what's next" questions. For FCF search, faster flight booking with less decision fatigue. Define metrics in discovery, measure throughout the project.
Let's talk about your AI adoption challenge