UX Research Consultancy

Data-driven UX research consultancy that simplifies complex digital product processes.

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At Lazarev, we combine top-tier user experience research consultancy with innovative product strategy to help businesses navigate the digital landscape. We excel at uncovering hidden opportunities and transforming user insights into market advantages.

  1. Our unique blend of research expertise helps companies refine their product vision, validate market assumptions, and build experiences that users genuinely love to engage with.
  2. We go beyond data collection to unlock meaningful patterns in user behavior and market dynamics. Through comprehensive usability testing and human factors validation, we deliver insights that drive strategic decisions.
  3. Our team of experts brings diverse industry perspectives and proven methodologies, enabling companies to make confident product decisions and outpace their competition through user-centered innovation.
Case studies

Our portfolio

As a leading UX research company, we help businesses of all sizes unlock their digital potential. From Fortune 500 enterprises to ambitious startups, we transformed user insights into memorable experiences.

Digital Services That Drive Growth

Our user experience research consultancy simplifies the process of understanding user needs. We can guide you through it or handle everything while working closely with your team.

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User Research & Discovery

We help you with in-depth user interviews and contextual observations to gather rich qualitative data. Our expert researchers create detailed user personas using the Jobs-to-be-Done framework, analyze behaviors and needs, and transform research findings into structured insights. The process culminates in detailed user flows and feature specifications that guide confident product development.

Product Strategy & Innovation

Whether you're launching a new product or reimagining an existing one, we help chart the optimal path forward. Our strategic user research consulting combines market insights with user needs to create viable product roadmaps. We work alongside your team to validate ideas, identify opportunities, and develop actionable plans that align with your business goals while meeting user expectations.

User Testing & Validation 

Through comprehensive usability testing and iterative refinement, we can help ensure your product meets user needs effectively. The validation process includes prototype testing, user interviews, and behavioral analysis to identify and solve usability issues before they impact your users.

Market Analysis & Optimization 

We help you stay competitive by continuously analyzing market trends, user feedback, and performance metrics. Our data-driven approach enables strategic product optimization, ensuring your solution remains relevant and effective in an evolving market landscape.

Understand how to implement AI to grow your ROI

Reimagine processes, unlock new revenue streams, and become more competitive with AI-powered solutions.

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Industries We Transform

From fintech to healthcare, we provide UX research consultancy services that turn complex industry challenges into elegant digital experiences.

FinTech

We power next-gen financial platforms where security meets simplicity. From Payoneer's enterprise solutions to innovative debt collection systems, we help finance leaders break new ground in digital banking and payment experiences.

Web3 & Blockchain

Bridging traditional markets with Web3 innovation. We help you research how users interact with blockchain products, from community engagement patterns to NFT marketplace behaviors. Create Web3 experiences that resonate with both crypto natives and newcomers.

Enterprise Solutions

Our research consultancy help you uncover how global teams actually work and collaborate, whether we're working in law firm case management or mapping corporate risk assessment processes. Then, we help you turn those insights into the experience that people find easy.

Media & Publishing

Amplifying diverse voices in the digital age. We help you research how modern audiences discover and consume content, helping media companies understand user preferences and create experiences that truly connect with their target readers.

EdTech

Analyzing learning behaviors and educational needs. Our research reveals how users actually engage with online learning platforms, from studying peer-to-peer interactions to validating mentorship experiences.

Travel & Events

Uncovering real user behaviors in travel and event experiences. We help you research decision-making patterns of travelers and event-goers, validating how they use digital tools to plan and navigate their experiences.

Real Estate

Understanding the needs of property managers and tenants alike. Our research specialists help you reveal pain points and opportunities in digital property management, from communication patterns to user interface preferences.

Healthcare

Researching how patients and providers interact with healthcare technology. We study user behaviors while navigating complex medical systems, ensuring solutions remain accessible while meeting compliance requirements.

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The process behind our UX research consulting services

We help you transform user research into product success through a systematic yet flexible approach. Our deep research expertise, combined with rapid validation methods, ensures every insight drives meaningful product improvements.

We don't just gather data – we uncover the why behind user behaviors and translate it into actionable product decisions that drive real market impact.

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Discover & Analyze

We start by immersing ourselves in your users' world through interviews, observations, and contextual research. Our team maps behavior patterns, uncovers pain points, and identifies opportunities that others miss. Each finding is meticulously documented and analyzed to form actionable insights.

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Validate & Refine

Instead of waiting for big reveals, we work in rapid validation cycles. We test our hypotheses early and often, sharing findings as they emerge. This agile approach allows us to quickly adjust our direction based on real user feedback and new discoveries.

03

Transform & Implement

We transform validated insights into clear product strategies. Working closely with your team, we ensure every research finding translates into tangible improvements. Each recommendation comes backed by user data and validated through testing, creating a solid foundation for your product decisions.

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We create a custom research process for each project, adapting our methodology to your unique business needs and existing research assets.

Our approach to UX consulting

Deep Industry Immersion

We obsessively dive into your product and business context. Our team structure flexibly combines industry experts for deep domain knowledge with fresh perspectives that drive innovative solutions.

This dual approach ensures both practical viability and creative breakthroughs in our research.

Custom Research Framework

Rather than following a rigid template, we design research processes that build upon your existing work. Whether you already have user personas or need to start from scratch, we adapt our approach to maximize efficiency and value.

Strategic Iteration

We meticulously develop and test hypotheses, combining analytical rigor with creative thinking. Our collaborative process involves continuous validation of ideas, ensuring every insight leads to actionable improvements.

We're not afraid to challenge assumptions and explore unconventional solutions that could give your product a competitive edge.

Collaborative Excellence

Our iterative process brings together your team's domain knowledge with our research expertise, resulting in solutions that are both innovative and achievable within your organizational context.

Trust From Those Who Matter

Beyond metrics and case studies, we value the partnerships we build. Here's what our clients say about working with lazarev.agency

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Lazarev is top-notch in what they do and they charge accordingly.

Ibrahim Hasani
Co-Founder & Head of Engineering at Metastaq
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Their team helped our staff stay productive and focused on the deliverables.

Katie Wadsworth
Head of Product at WellSet

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Frequently Asked
Questions

Our consultants are here to answer any UX-related questions you have. Share the details of your project with us, and while you're thinking it over, we've listed some of the most common questions about our UX services.

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How do UX research methods differ from traditional market research?

While market research focuses on broad trends and consumer preferences, UX research consulting dives deep into how users actually interact with your product. We observe behavior patterns, identify pain points, and uncover opportunities that users themselves might not articulate. Our qualitative research consultant’s approach combines insights from user interviews and usability tests with quantitative data analysis to provide a complete picture of the user experience. This helps teams make informed decisions about feature prioritization, interface design, and product strategy.

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When is the right time to engage a UX research consultant?

User research consultant brings value at any stage of product development, but it's most impactful when integrated early. Whether you're validating initial concepts, improving an existing product, or exploring new features, early research helps avoid costly mistakes and redesigns. Even successful products benefit from regular research to stay aligned with evolving user needs and maintain competitive advantage. The key is to view research as an ongoing investment in user understanding rather than a one-time project.

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How do you measure the success of UX research initiatives?

Success in UX research is measured through both immediate insights and long-term impact. Our ux evaluative research consultants track metrics like task completion rates, user satisfaction scores, and conversion improvements. But equally important are qualitative indicators: reduced support tickets, increased user engagement, and positive user feedback. We help teams define clear success metrics at the start of each project and implement measurement frameworks that track the real impact of research-driven changes.

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How do you ensure research insights actually translate into product improvements?

Our user research consulting bridges the gap between research and implementation by creating actionable deliverables tailored to your team's needs. Rather than lengthy reports, we provide clear design recommendations, prioritized improvement roadmaps, and specific usability guidelines. We work closely with your designers and developers to ensure insights are properly interpreted and implemented. Regular validation testing helps confirm that changes actually improve the user experience as intended.

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