10+ years
of experience
in UI/UX design
in UI/UX design
/ 01
Web design consultancy
Become a client
At Lazarev. web design consultancy, we know how to transform complex websites into high-performing digital assets. Go through critical web decisions that fuel measurable business impact with us.
- Business-Driven Strategy
Get a solution tailored to your business goals. From start to finish, we work to drive measurable results and support your growth. - End-to-End Service
With us, you’ll have a single partner for every step of your website’s journey. From consultation, design and development, SEO, and ongoing optimization, you won’t need to worry about managing multiple vendors. - User-Centered Design
Your audience will experience a website that’s not only visually stunning but also intuitive, fast, and optimized to convert. Focused on usability and engagement, we help turn visitors into loyal customers.
/ 01
$500M+
in funding secured
for our clients
for our clients
/ 02
120+
awards backing
our excellence
our excellence
/ 03
2015
founded, 10+ years
of experience
of experience
/ 04
San Francisco, CA
AI product design agency
/ 05
full-cycle product design
from user research to production-ready design systems
Among our clients:
Awards
& Recognition
& Recognition
Our team’s work was honored with most of the world-known trophies
120+
Awards won all time
CSS Design
Website of the year
Awwwards
Agency of the year nominee
The Webby Awards
The FWA
Awwwards
Red Dot Awards
Behance
the drum awards
Expert Web Consultation Backed by Proven Methodology
An ineffective approach to web design can lead to wasted investment. No matter how much you allocate to design, without a well-planned strategy, it won’t deliver the expected ROI. At Lazarev., we focus on creating websites that drive measurable results and maximize business impact.
Data-Driven Analysis
We turn complex website analytics into clear insights. Our website consulting methodology combines user behavior data, conversion metrics, and industry benchmarks to identify your website's strengths and opportunities. This evidence-based foundation ensures recommendations are rooted in real user interactions rather than assumptions.
Strategic Risk Assessment
We help you evaluate design decisions before investing resources. Through scenario planning and impact analysis, we identify potential risks and opportunities in proposed website changes. This proactive approach helps prevent costly mistakes and ensures your website evolves in alignment with business objectives.
Expertise Integration
Rather than working in isolation, we seamlessly integrate with your team and existing processes. Our consultants adapt to your workflow while introducing proven web optimization methodologies. This collaborative approach ensures recommendations fit your operational reality while elevating your team's capabilities.
Web Design Consultants That Bring Business Results
Transform your online presence from functional to exceptional. Our web design consultancy helps businesses maximize their digital impact through strategic analysis and expert guidance.
Conversion Path Enhancement
Optimize your website's ability to guide visitors toward desired actions. Our web design consultants map user decision journeys, identify key engagement points, and strengthen conversion funnels. We provide strategic recommendations to elevate your call-to-action performance and content hierarchy for maximum impact.
Design System Evolution
Scale your website's design architecture for sustainable growth. We help establish robust design systems and component libraries that enhance consistency and efficiency. Our expertise ensures your website maintains visual coherence while accelerating development cycles and reducing resource investment.
User Experience Excellence
Enhance your website's ability to deliver outstanding user journeys. Our UX consultation focuses on optimizing navigation paths, content discovery, and user engagement. We provide strategic solutions to increase session duration, boost engagement metrics, and create memorable user experiences.
Case studies
Portfolio of web design projects
From Real Estate showcases to Media websites, we’ve helped global brands achieve stronger KPIs through expert web consulting.
Turn Your Website into Growth Engines
Hearing clients’ feedback
Read what our customers have to say about our web design consulting services.
/ 01
"The workflow and process is one of the best I have worked with including my experience with much larger companies."
.webp)
/ 02
“Lazarev. fostered a positive engagement by delivering a navigable site that allowed users to absorb information quickly. The team led a thoughtful, efficient workflow that was always prepared for meetings.”
Industries We Transform Through Design Consultancy
As a design consultancy, we partner with forward-thinking companies to create digital experiences that engage, delight and drive results. Our strategic approach combines creative vision with human-centered design.
Who we are and why teams like yours work with us
We exist for B2B teams under pressure to turn an AI roadmap into visible product usage, expansion, and a safer story in front of the C‑suite and investors. If design isn’t moving revenue, adoption, or retention, it’s decoration. We design to avoid that. Since 2015, we’ve shipped 600+ products and earned 120+ awards for work on complex, data-heavy tools: fintech platforms, AI copilots, decision engines, and vertical SaaS. Our work has helped clients turn “we have AI features” into “our customers actually use and pay for them.”
We started designing AI products in 2017, long before “AI-native” became a buzzword. With 30+ AI products shipped, we focus on the hard part most teams struggle with: making complex intelligence feel simple, trustworthy, and obviously valuable in a demo, a POC, or a QBR. We’re a 40+ person team of UX strategists, product designers, and analysts who treat design as a business function. Every engagement is anchored to the metrics you care about: AI feature adoption, activation and retention in key accounts, time-to-decision in core workflows, and upgrade/expansion tied to AI-powered plans.
120+
international
industry awards
industry awards
/ 02
600+
projects
successfully completed
successfully completed
/ 03
We operate on a simple principle: if you're not measuring design against business outcomes, you're wasting money.
What sets us apart from a typical agency or a single in-house hire is pattern recognition at scale. We’ve seen what works – and what quietly kills adoption – across hundreds of AI and data-heavy products. That lets us spot failure modes early, bring proven interaction patterns to your team, and reduce the risk that your next AI release is another unused toggle in a settings menu.
We start with research not because it’s “best practice,” but because designing without understanding your users, your market, and your revenue model is just guessing with nicer pixels. From there, we collaborate with your product, AI, and design leaders to define where AI should show up, how it should behave, and how to make it obvious, safe, and monetizable.
If you’re a Head of AI, Product, or an AI-native founder who needs AI capabilities to be seen, understood, and used now, not someday, we’re built to be that partner.
The process our web consultants follow
We follow a structured yet adaptable consulting process, guiding you from initial assessment to successful implementation.
Every step is designed to maximize the value of your website through expert analysis and strategic recommendations.
01
Discovery & Website Audit
We analyze your current website performance, user behavior patterns, and conversion metrics to establish clear benchmarks. Through stakeholder interviews and data analysis, we identify key opportunities and challenges, creating a solid foundation for strategic recommendations.
02
Strategic Planning & Solutions Design
Based on audit findings, we develop detailed improvement strategies. We prioritize recommendations based on impact and resource requirements, creating clear implementation roadmaps. Each solution is backed by data and industry best practices, ensuring your website improvements align with business objectives and user needs.
03
Implementation Support & Performance Tracking
We guide your team through the execution phase, providing expert oversight and consultation at each step. Our consultants help establish performance metrics, monitor implementation progress, and make real-time adjustments as needed. We ensure every change contributes to your website's overall effectiveness.
04
Knowledge Transfer & Optimization
We document best practices, provide training sessions, and establish ongoing optimization frameworks for your team. This ensures your internal team can maintain and improve website performance long-term. Regular check-ins and performance reviews help validate improvements and identify new opportunities for growth.
05
![]()
Have
a project
in mind?
book a call
Share your project idea with us!
FAQ
/00-1
What's the difference between web design consulting and regular web design services?
While web design services focus on creating websites, web design consulting helps you make strategic decisions about your website's direction. We analyze your current web presence, identify opportunities for improvement, and provide expert guidance on implementation. Our consultants help you understand what changes will have the most impact, how to prioritize improvements, and how to build internal capabilities for long-term website optimization.
/00-2
How long does a web strategy consulting typically take?
The duration of web consulting services varies based on your specific needs and challenges. Initial consultations typically take 2-4 weeks, including comprehensive website analysis and strategic planning. Ongoing consulting support can extend 3-6 months as we guide implementation and help establish internal processes. We tailor our engagement timeline to your goals and team's capacity.
/00-3
What deliverables can we expect from web design consulting?
Our consulting delivers strategic frameworks, detailed analysis reports, and actionable recommendations for your website. Typical deliverables include website audit findings, prioritized improvement roadmaps, implementation guidelines, and measurement frameworks. We also provide documentation of best practices and training materials to help your team maintain and improve website performance independently.
/00-4
How do you measure the success of web design consulting?
Success is measured through specific, data-driven metrics aligned with your business goals. We establish clear KPIs at the start of our engagement, which might include improved conversion rates, reduced bounce rates, increased user engagement, or enhanced team capability in making strategic web decisions. Regular performance reviews help track progress and adjust strategies as needed.
/00-5
/00-6
/00-7
/00-8
/00-9
/00-10
/00-11
/00-12
/00-13
/00-14