10+ years
of experience
in UI/UX design
in UI/UX design
/ 01
UI UX consulting
Become a client
We turn confusing digital products into interfaces people use without thinking. With UI UX consulting services our clients get data driven solutions: clearer user journey mapping, faster development process, interfaces meeting both user needs and business objectives.
- Strategic insights before design decisions
We run UX audits, map friction points, analyze why users leave. UX research reveals what your team guessed wrong. This foundation shapes every design decision. - Design systems for scalable digital products
Stop rebuilding the same components. Our team creates design systems with reusable components your development team uses without confusion. One system across mobile apps, web design, all touchpoints. - User research with real customers
We test with people using your product. Their feedback shows what works and what creates friction. The data driven approach means fixing actual pain points. - Expert guidance through development process
You get actual UX consultants on your team during our collaboration. They review implementations, catch usability issues early, ensure the final product matches design intent. - Measurable outcomes tied to business goals
We track metrics: conversion rates, task completion time, user retention, and support ticket reduction. For AfroTech, success was growing from 500 to 20,000 users through media and events website design.
/ 01
$500M+
in funding secured
for our clients
for our clients
/ 02
120+
awards backing
our excellence
our excellence
/ 03
2015
founded, 10+ years
of experience
of experience
/ 04
San Francisco, CA
AI product design agency
/ 05
full-cycle product design
from user research to production-ready design systems
Among our clients:
Awards
& Recognition
& Recognition
Our team’s work was honored with most of the world-known trophies
120+
Awards won all time
CSS Design
Website of the year
Awwwards
Agency of the year nominee
The Webby Awards
The FWA
Awwwards
Red Dot Awards
Behance
the drum awards
When bad UI UX design costs you revenue
Most businesses know their digital presence has problems. See where poor user experience consulting loses money and wastes time.
New features make existing functions harder to find
The development team ships updates. Now core actions hide five clicks deep. We've seen e-commerce checkout conversion drop 35% after feature bloat buried the buy button. Your product got more functions but worse usability.
Outdated interfaces drive users to competitors
Your interface was built in 2015. Design patterns from then feel ancient now. AfroTech had this problem, so we applied media and events website design principles, refreshing the site to improve retention and create user-focused experience encouraging repeat visits.
No design system means inconsistent experiences
The designers create beautiful mockups, but your development team implements differently across features. This inconsistency kills trust. We build design systems with reusable components so every interaction feels familiar.
Teams rebuild every feature because there's no foundation
Each new feature starts from zero. Designers reinvent patterns already solved. The development team writes custom code for standard interactions. This approach wastes time and creates inconsistent final products. We establish a proven process with interactive prototypes and testing before development.
How we deliver UI UX consulting services
We've built interfaces for products growing from hundreds to tens of thousands of users.
Start with UX audits and friction mapping
Our team analyzes your current product before proposing solutions. Heuristic evaluation against industry best practices, user flow analysis, friction point identification. We test with real users, record sessions, identify where they struggle.
Map user journeys before touching design tools
User journey mapping documents how people move through your product. What are user goals? Where do they get confused? What business requirements conflict with user needs? We map the current state, identify problems, and design improved flows.
Build design systems for consistent experiences
We create libraries of reusable components with usage documentation. Buttons, forms, navigation patterns, spacing rules. Your designers and development team use the same elements.
Prototype and test before development starts
Lazarev.agency builds interactive prototypes and runs usability testing. Watch real users attempt tasks. Identify confusion before writing production code. This iterative approach catches problems when they're cheap to fix.
Case studies
Digital products we've improved through UX consulting
We've worked with businesses trying to fix products users abandoned, design inconsistency and low conversion.
What we deliver for businesses needing UX consulting
What our clients say about our UX consulting services
Satisfied clients from tech, healthcare, AI/ML sectors tell us what made the difference.
/ 01
"Finally, an AI system our users actually want to use instead of avoiding."
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"I've never worked with a vendor operating so well, especially on a creative job."
Industries we work with for UI UX consulting
We specialize in digital products where usability directly affects business results.
Who we are and why teams like yours work with us
We exist for B2B teams under pressure to turn an AI roadmap into visible product usage, expansion, and a safer story in front of the C‑suite and investors. If design isn’t moving revenue, adoption, or retention, it’s decoration. We design to avoid that. Since 2015, we’ve shipped 600+ products and earned 120+ awards for work on complex, data-heavy tools: fintech platforms, AI copilots, decision engines, and vertical SaaS. Our work has helped clients turn “we have AI features” into “our customers actually use and pay for them.”
We started designing AI products in 2017, long before “AI-native” became a buzzword. With 30+ AI products shipped, we focus on the hard part most teams struggle with: making complex intelligence feel simple, trustworthy, and obviously valuable in a demo, a POC, or a QBR. We’re a 40+ person team of UX strategists, product designers, and analysts who treat design as a business function. Every engagement is anchored to the metrics you care about: AI feature adoption, activation and retention in key accounts, time-to-decision in core workflows, and upgrade/expansion tied to AI-powered plans.
120+
international
industry awards
industry awards
/ 02
600+
projects
successfully completed
successfully completed
/ 03
We operate on a simple principle: if you're not measuring design against business outcomes, you're wasting money.
What sets us apart from a typical agency or a single in-house hire is pattern recognition at scale. We’ve seen what works – and what quietly kills adoption – across hundreds of AI and data-heavy products. That lets us spot failure modes early, bring proven interaction patterns to your team, and reduce the risk that your next AI release is another unused toggle in a settings menu.
We start with research not because it’s “best practice,” but because designing without understanding your users, your market, and your revenue model is just guessing with nicer pixels. From there, we collaborate with your product, AI, and design leaders to define where AI should show up, how it should behave, and how to make it obvious, safe, and monetizable.
If you’re a Head of AI, Product, or an AI-native founder who needs AI capabilities to be seen, understood, and used now, not someday, we’re built to be that partner.
Our process from audit to measurable outcomes
See how we take you from confusing interface to product users love. We combine design thinking with data driven validation.
Every design decision ties back to user needs and business requirements.
01
Discovery and UX audit
We start by understanding your business goals, user expectations, current product performance. Heuristic evaluation, analytics review, stakeholder interviews. This foundation reveals what's broken and why. Takes 1-2 weeks.
02
User research and journey mapping
The team talks to real users. We run usability testing and map current user journeys showing friction points. Competitive analysis reveals how others solve similar problems. Takes 2-3 weeks.
03
Design strategy and information architecture
We define how to fix identified problems. Information architecture, interaction patterns, visual design direction. Create interactive prototypes for key flows. Test with users, iterate based on feedback. Takes 3-4 weeks.
04
Design system and UI creation
Lazarev.agency builds a comprehensive design system with reusable components. We design all key screens, document patterns, create specifications for the development team. Visual design balances brand identity with usability. Takes 3-5 weeks depending on scope.
05
Launch and performance measurement
We define metrics, set up tracking, monitor after launch. Analyze user behavior, identify opportunities for improvement. Provide actionable insights for iteration. Measure outcomes against baseline to prove ROI of UI UX design improvements.
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FAQ
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What's the difference between UI design and UX consulting?
UI design focuses on visual interface: colors, typography, layouts. UX consulting addresses the entire user experience: research, strategy, information architecture, interaction design, usability. UI is a subset of UX. We do both because great visual design means nothing if the underlying experience is broken.
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How long does a UX audit take?
Most UX audits run 1-2 weeks. Heuristic evaluation against usability standards, user flow analysis, analytics review, competitive analysis. We document findings with prioritized recommendations. Timeline depends on product complexity. Enterprise software with dozens of features takes longer than focused mobile apps.
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Do you work with existing development teams?
Yes. Our UX consultants integrate with your team. We provide design specifications, interactive prototypes, reusable components. Answer questions during implementation. Review work for quality. Many clients have internal developers but lack ux ui design expertise. We fill the gap.
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How do you measure success for UX improvements?
We track metrics aligned with business objectives: conversion rates, task completion time, user retention, feature adoption, support ticket volume. For AfroTech, success was growing from 500 to 20,000 users. For e-commerce clients, checkout conversion rate. We define metrics in discovery and measure throughout the project.
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What's included in a design system?
Comprehensive library of reusable components with usage documentation. Buttons, forms, navigation, cards, modals, spacing scales, color palettes, typography systems, iconography. Code snippets for the development team. Guidelines for when to use each pattern. Everything needed for consistent implementation across future features.
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How do you handle user research for specialized industries?
We recruit participants matching your user demographics. For healthcare providers, we test with actual patients. For B2B SaaS, we interview real customers in your target roles. Specialized industries require domain understanding. We learn your business, ask informed questions, interpret feedback through the lens of industry best practices.
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Why invest in UX consulting instead of just hiring designers?
Designers execute visual solutions. UX consultants provide strategic insights through research, identify root problems through audits, validate solutions through testing. Many businesses hire designers who make things look good without fixing underlying usability issues. We ensure design decisions are based on user needs and measurable outcomes.
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How do you balance user needs with business requirements?
Good UX UI design serves both. We map user goals against business objectives, and find solutions meeting both. Sometimes they conflict. When they do, we present tradeoffs with data. Show how prioritizing user experience drives business results through retention and conversion. Our job is advocating for users while understanding business reality.
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