UX research

Pursuing a data-driven design approach, we continuously resort to UX research, which constitutes the core of product development. We meticulously observe your target users, uncover their pain points, and discover their needs to create the most relevant solution.

Product Definition

Analyzing blueprints to understand the basics of the project.

Interviewing key stakeholders to align on vision and expectations.

Value proposition mapping to create consensus around the product

Product Definition

Analyzing blueprints to understand the basics of the project.

Interviewing key stakeholders to align on vision and expectations.

Value proposition mapping to create consensus around the product

RESEARCH

Holding interviews to collect qualitative data on users.

Carrying out participatory activities to observe users in their authentic environment.

Conducting competitive analysis to understand the landscape of solutions.

RESEARCH

Holding interviews to collect qualitative data on users.

Carrying out participatory activities to observe users in their authentic environment.

Conducting competitive analysis to understand the landscape of solutions.

IDEATION

Prioritizing features and functionalities to crystallize the product vision.

Crafting user flows creation to expose potential pitfalls and crucial moments.

UX Design

Being cautious and preventing costly errors in advance, we visualize your ideas on simple experimental models to assess the idea viability and validate design solutions. We carry user-testing to pinpoint improvement areas, adapt changes and ultimately make your brand release the right product.

Prototyping

Crafting rapid prototypes to visualize the vital concepts and ensure the “pseudo product” meets all the needs.

Conducting user-testing to evaluate the usability & accessibility of the design and identify areas for improvements.

IDEATION

Prioritizing features and functionalities to crystallize the product vision.

Crafting user flows creation to expose potential pitfalls and crucial moments.

UX Design

Being cautious and preventing costly errors in advance, we visualize your ideas on simple experimental models to assess the idea viability and validate design solutions. We carry user-testing to pinpoint improvement areas, adapt changes and ultimately make your brand release the right product.

Prototyping

Crafting rapid prototypes to visualize the vital concepts and ensure the “pseudo product” meets all the needs.

Conducting user-testing to evaluate the usability & accessibility of the design and identify areas for improvements.

Wireframing

Crafting hi-fi wireframes to incorporate refinements, simplify the display, and improve the user experience.

Creating responsive design to enhance the user experience across devices.

Wireframing

Crafting hi-fi wireframes to incorporate refinements, simplify the display, and improve the user experience.

Creating responsive design to enhance the user experience across devices.

UI design

Focusing on your business objectives, we make your UI design communicate the brand values and reinforce users’ trust. To ensure an efficient and joyful user experience, we create an “invisible” feel with proper visual accents that guide users throughout the interface.

Design concept

Coming up with mood boards to determine a unique visual style.

Creating a design concept to communicate the eventual look and feel.

Establishing a design system to ensure uniformity across every touch-point.

Visual design

Designing inner screens to ensure consistency throughout the interface.

Conducting user-testing to uncover how visual design impacts user behavior.

Designing micro-animations to make users’ experience enjoyable and visualize the results of users’ actions

Hand-off

Executing design-to-development hand off + Q/A to ensure the design is implemented properly.

Having launched the product, we continuously improve product metrics to address ever-evolving users’ needs.

Design concept

Coming up with mood boards to determine a unique visual style.

Creating a design concept to communicate the eventual look and feel.

Establishing a design system to ensure uniformity across every touch-point.

Visual design

Designing inner screens to ensure consistency throughout the interface.

Conducting user-testing to uncover how visual design impacts user behavior.

Designing micro-animations to make users’ experience enjoyable and visualize the results of users’ actions

Hand-off

Executing design-to-development hand off + Q/A to ensure the design is implemented properly.

Having launched the product, we continuously improve product metrics to address ever-evolving users’ needs.