Hotel Website Design Company

Become a client

We design hotel websites that actually convert. Period. Your guests expect seamless booking, stunning visuals, and zero friction. We deliver exactly that.

  1. AI-Powered Personalization That Drives Bookings
    Your website learns what each guest wants and shows them exactly that. AI-backed personalization systems analyze how visitors browse to display the right rooms, prices, and amenities. Smart recommendations suggest relevant add-ons and experiences, while predictive search makes booking faster and easier.
  2. Direct Bookings That Actually Happen
    Stop losing guests to OTAs. Our hotel website design focuses on converting website visitors into confirmed reservations. Clean booking engines, mobile-friendly interfaces, and conversion-optimized user journeys that turn browsers into bookers.
  3. Mobile-First Design for Real Guests
    More than 50% of hotel bookings happen on mobile devices. We create responsive designs that work flawlessly across all platforms. Your potential guests get the same stunning experience whether they're on iPhone, Android, or desktop.
  4. Revenue-Focused UX Research
    We dig deep into your guest behavior data. User interviews, booking flow analysis, and competitor research inform every design decision. We work only with data-driven design that drives revenue.
  5. Hospitality Industry Expertise
    We've designed for numerous hotels, resorts, and hospitality brands. We understand guest expectations, booking psychology, and what actually moves the needle in hotel digital marketing.
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$500M+
in funding secured
for our clients
/ 02
120+
Awards backing

our excellence
/ 03
2015
Founded, 9 years
of experience
/ 04
San Francisco
Based in heart of AI
/ 05
All-in-One Solution
From user-research to scalable design systems
we’ve got you covered
Among our clients:
Awards
& Recognition

Our team’s work was honored with most of the world-known trophies

120+
Awards won all time
CSS Design
Website of the year
Awwwards
Agency of the year nominee
The Webby Awards
The FWA
Awwwards
Red Dot Awards
Behance
the drum awards

How We Fix Your Hotel's Booking Problems

Hotel websites fail because they're built by people who don't understand hospitality. Most hotel websites are digital disasters. Slow loading times, confusing booking flows, and zero mobile optimization. Your potential guests bounce before they even see your amenities. We fix these problems with designs.

Guests Can't Find Your Amenities

Your property has a rooftop pool, spa, and award-winning restaurant, but guests can't find this information on your website. Important amenities are buried in PDFs or hidden behind generic "Services" pages. Potential guests book competitors because they can't see what makes your hotel special.

Room Photos Look Like Stock Images

Your room photography doesn't showcase the actual guest experience. Dark, cramped photos make your premium suites look like budget motels. Guests can't envision themselves in your space, so they choose hotels with better visual storytelling.

Booking Flow Ignores Guest Preferences

Your reservation system treats business travelers and families the same way. No room for special requests, no upselling of relevant amenities, and no personalization based on guest type. You're missing revenue opportunities and creating generic experiences that no one will remember.

Mobile Users Can't Complete Bookings

Your mobile booking process breaks at checkout. Guests start reservations on their phones but have to switch to desktop to complete them. You're losing last-minute bookings from travelers who need immediate confirmation.

Our Approach

We treat hotel websites like revenue engines and every design decision we make connects to booking data. We analyze guest behavior, optimize conversion paths, and create user experiences that turn website visitors into confirmed reservations. No fluff, no pretty pictures that don't convert, we only bring you results.

Mobile-First Booking Optimization

Mobile users book differently than desktop users. Shorter attention spans, different interaction patterns, and unique pain points. We design specifically for mobile booking behavior, then adapt for desktop.

Technical Performance Optimization

Site speed directly impacts booking rates. We optimize images, streamline code, and ensure your hotel website loads instantly on all devices. Fast sites book more rooms. It's that simple.

Brand-Focused Visual Design

Your hotel website needs to reflect your unique positioning and guest experience. We create visual identities that differentiate your property and appeal to your target audience demographics.

Case studies

Success Stories

We’ve helped companies across industries boost revenue and customer retention by transforming outdated digital experiences into high-performing, conversion-driven platforms.

What We Actually Do for Hotels

We handle everything from initial UX research to final launch. No handoffs to random developers, no communication gaps, no surprises. One team, one vision, one goal: more bookings for your hotel.

Complete Website Redesign

Full hotel website overhaul focused on booking conversion. Mobile-first responsive design, optimized booking flows, and hospitality-specific user experience. We rebuild your entire digital presence from the ground up.

Booking Engine Optimization

Your reservation system should be frictionless. We design custom booking interfaces that integrate seamlessly with your property management system. Fewer clicks, faster bookings, higher conversion rates.

Mobile Experience Redesign

Mobile-first design that actually works on phones. Touch-friendly interfaces, fast loading times, and booking flows optimized for mobile user behavior. Your mobile site becomes your strongest booking channel.

Performance Optimization

Lightning-fast load times across all devices. We optimize images, streamline code, and ensure your hotel website performs perfectly under heavy traffic. Speed equals bookings in the hospitality industry.

What Clients Say About Our Work

Brands in high-conversion industries trust us to design platforms that drive results. More revenue, better UX, and measurable growth across every touchpoint.

/ 01

“Lazarev. fostered a positive engagement by delivering a navigable site that allowed users to absorb information quickly. The team led a thoughtful, efficient workflow that was always prepared for meetings."

Boyd Hobbs
President & Owner, NODO Film Systems
/ 02

“Through a detailed understanding of the client’s platform, Lazarev. was able to create a clean and intuitive UI/UX design that ticked all the boxes. The team was receptive to all requirements and requests and adapted well to timeline changes. They produced accurate mockups at every iterative stage.”

Tommy Duek
Founder of Teachchain 

Industries We Dominate

We know what converts your customers into your clients. Deep industry experience across high-conversion sectors means we build designs that connect with your audience.

AI-Powered Hotel Website Design

We use AI to personalize booking experiences in real-time. Business travelers see meeting room availability. Families see kid-friendly amenities. Weekend guests see spa packages. Your website adapts to each visitor's intent automatically, no manual programming required.

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Who We Are
and Why Us

Since 2015, Lazarev.agency has been charting new territories in the world of digital design. As a premier design systems agency, we’ve delivered over 600 projects across diverse industries, earning recognition through 120+ design awards. Our team of UX strategists, UI/UX experts, product designers, and business analysts brings a wealth of experience to every challenge.

Our journey as design system consultants has taught us that true excellence lies in creating scalable, unified design frameworks. We've refined our approach to deliver design systems that transform scattered design assets into powerful, organized systems. Whether for ambitious startups or established enterprises, we build foundations that scale, enabling faster product development, seamless team collaboration, and consistent user experiences across all touchpoints. Through systematic organization and clear documentation, we help companies evolve from fragmented designs to unified, efficient design operations.

9+ years
Of experience
in UI/UX design
/ 01
120+
International industry awards
/ 02
600+
Successful
projects completed
/ 03

At Lazarev.agency, we see ourselves not just as service providers, but as partners invested in your success. Whether you’re a startup aiming for Series A funding or an enterprise looking to scale, our expertise in design systems is your springboard to achieving even your most ambitious goals.

What truly sets our design system consulting apart is our unwavering focus on your business objectives. We don’t just create interfaces; we craft comprehensive design systems that serve as a foundation for sustainable growth and user satisfaction. With nine years of experience under our belt, we’ve learned that effective product design is as much about driving business outcomes as it is about visual appeal.

Our Hotel Website Design Process

We've refined our process through 50+ hotel website projects. Each phase builds toward the same goal: more direct bookings for your property.

Ready to stop losing guests to competitors with better websites?

01

Discovery and Research

We analyze your current website performance, guest behavior data, and competitive landscape. User interviews with recent guests reveal pain points in your booking process that you didn't know existed.

02

Strategy and Planning

Based on research insights, we develop a comprehensive digital strategy. Site architecture, booking flow optimization, and content strategy all connect to drive more direct reservations for your hotel.

03

Design and Development

We create visually appealing websites that prioritize function over form. Every design element serves a purpose: driving bookings, showcasing amenities, or reducing guest friction during the reservation process.

04

Testing and Launch

Before launch, we test every booking scenario across all devices. Mobile responsiveness, booking engine functionality, and site performance all get validated with real user testing.

05

Optimization and Growth

Post-launch, we monitor booking data and user behavior. Continuous optimization ensures your hotel website keeps improving conversion rates and driving more revenue over time.

Have a project in mind?

book a call

Share your project idea with us! Should the partnership vibe not align, we're glad to furnish you with valuable insights that could prove beneficial.

Frequently Asked
Questions

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How does your approach to designing visually appealing websites differ from other agencies?

Our design philosophy centers on creating websites that balance stunning visuals with booking conversion. While many agencies focus purely on aesthetics, we understand that designing visually appealing websites for hotels requires strategic use of white space, high quality imagery, and layout elements that guide guests toward making reservations. Every visual decision we make is backed by hospitality industry data and guest behavior research, ensuring your website actually drives bookings.

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What's included in your hotel website design agency services for hotels?

Our hotel website design agency comprehensive design services cover every aspect of creating websites that convert. We handle everything from initial user research and competitive analysis to final launch and ongoing optimization. We also provide strategic guidance on how to effectively drive traffic through various marketing channels, including google ads integration and content strategy that supports your online presence.

/00-3

How long does it typically take to launch a new hotel website?

The timeline for launching a new hotel website depends on the scope and complexity of your project. Most complete redesigns take 8-12 weeks from discovery to launch, which includes thorough research, design development, all the functionality testing, and user experience optimization. We prioritize quality over speed because we understand that important information about your property needs to be presented perfectly to maximize bookings. Our hotel website development agency process ensures that when your website goes live, it's fully optimized to provide an enjoyable experience for your guests across all devices.

/00-4

Do your hotel website designers work with hotels that already have marketing teams or existing Google ads campaigns?

Absolutely. Our hotel website designers collaborate effectively with existing marketing teams and can seamlessly integrate with your current online marketing efforts. Whether you're running google ads, social media campaigns, or other digital marketing initiatives, our websites are designed to maximize the effectiveness of your traffic generation efforts. We ensure that visitors from all marketing channels have an optimal experience that converts browsers into confirmed reservations. Many of our clients find that our user friendly websites dramatically improve their marketing ROI by increasing conversion rates from existing traffic sources.

/00-5

How do you ensure the website provides an enjoyable experience for our guests?

Creating an enjoyable experience starts with understanding your guests' needs and booking behavior. We conduct extensive user research, including interviews with recent guests, to identify pain points in the booking process. Our hospitality web design approach emphasizes intuitive navigation, strategic use of white space for visual clarity, and high quality imagery that accurately represents your property. We also ensure all the functionality works flawlessly across devices, from initial browsing to final booking confirmation. The result is a website that feels effortless for guests to use while showcasing what makes your hotel unique.

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Can your websites integrate with our existing property management systems and booking platforms?

Yes, our websites are built to integrate seamlessly with major property management systems and booking platforms. We understand that all the functionality of your hotel operations needs to work together smoothly. Our team has experience integrating with various PMS systems, ensuring that room availability, pricing, and reservations sync automatically. This integration is crucial for providing customers with accurate, real-time information and preventing booking conflicts. We also ensure that important information from your property management system is displayed clearly on your website to support guest decision-making.

/00-7

What kind of results can we expect in terms of increased bookings and revenue?

Our clients typically see significant improvements in direct bookings within the first few months of launch. The key is that we focus on creating websites that actually convert that traffic into confirmed guests. By optimizing the entire user journey from first visit to completed booking, we help hotels capture more revenue from their existing marketing efforts while reducing dependence on third-party booking platforms. The investment in professional design services typically pays for itself within 6-8 weeks through increased direct bookings.

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How do you incorporate our overall digital marketing strategy into the website design process?

We understand that creating websites is only part of a successful online presence, the design must support your broader digital marketing strategy. Our approach integrates multiple marketing approaches you already have, ensuring your website works seamlessly with Google ads campaigns, social media marketing, email marketing, and content marketing efforts.

We design landing pages and create motel website design that align with your advertising campaigns, implement tracking systems that provide important information about customer behavior across all touchpoints, and create user-friendly websites that maximize conversion rates from every traffic source.

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