What if there was a one-stop platform where you can buy anything you need? It would be like an online mall but with the best deals right at your fingertips. Well, our client RedBrain has an answer to this question.
What’s the idea behind RedBrain?
It’s a smart product discovery network that encompasses both shoppers and businesses. It matches buyers with the goods they’re looking for, offers the best prices, and helps boost brands' sales by promoting items to customers.
People find products they need, companies reach their target audience, and RedBrain serves as a platform for both sides. It’s a win-win-win situation for all three parties.
The RedBrain team didn’t stop there. The company aimed to build the largest audience of online shoppers by integrating with platforms that work best for them.
But here’s the trouble. Despite the scale and powerful functionality, RedBrain struggled with an inconsistent and outdated design. Both jeopardized the platform’s goal to enter the global landscape.