Product design for the AI era: launch new products, redesign live ones, and build interfaces that both people and AI agents can use.
Programs
Redesign a live product without breaking revenue.
From stalled pilot to a launch people adopt.
Craft
Interfaces for people and AI agents.
Interface craft for complex products.
AI patterns without a full redesign.
Apps designed for daily use.
Custom web design on a system: pages that earn traffic and survive editing.
Fast, responsive, AI-readable builds your team runs without tickets.
By business model
Stages, approach and products for B2B.
Stages, approach and products for B2C.
Who we work with
For the person whose AI bets must ship.
Latest articles
AI product design: how to design AI-native products in 2026
Product-led growth: why your UI/UX is your sales team
Nail product redesign without disrupting existing workflows: introducing a phased approach
AI-native platforms that generate traffic and tell true stories, with agents optimizing every page after launch.
The offer
The term, explained in plain words.
Sites that win traffic and people.
Agents move your site fast, traffic held.
If this sounds like you
Campaign pages in hours, not quarters.
A stack marketing runs without engineers.
Every page and image stays on brand.
The program from the leader's chair.
What changes in your actual week.
AI dashboard design: 7 principles from live AI products
AI UX designer: when to hire one in 2026
Voice UI design in 2026 for products people talk to
How to get AI systems to recommend you and AI agents to cite you
Start here
How AI answers turn into visits.
Four layers of demand, keywords to prompts.
Free: where you stand in AI answers.
AEO services
What buyers ask, and whether AI recommends you.
The plan on paper: clusters, content, measurement.
The monthly program where demand compounds.
AI UX research for AI products people adopt
11 chatbot design best practices for AI products
AI chatbot UI design: 16 patterns behind high-performing AI products
The people behind the work, what we publish, and the industries we know best.
The agency
Who we are and how we work.
Resources
Articles, playbooks and research.
Industries
Every sector we have shipped in.
Design for money products.
UX for AI-native products.
Real estate and PropTech design.
Design for Web3 products.
Lazarev.agency wins Webby Award in Visual Design for AI
Meet the 50 top design agencies in the US leading digital innovation in 2026
CEO at Thorn Associates
Practical design knowledge across AI products, UX/UI, product strategy, growth & CRO, research, and industry teardowns
AI and digital transformation: the playbook for business growth
Web design principles, tools, and best practices
UX/UI design insights and resources
Research and strategy: the foundation of every successful product
Mobile design: the ultimate guide to creating experiences
Growth and CRO: where traffic turns into revenue
Digital product design: your unfair advantage
