Facing a highly competitive market, the Mappn founders knew they had to make their entertainment app stand out by forging strong emotional bonds with their users. This led them to reach out to Lazarev. to infuse their product with a captivating design and intuitive UX.
The app's focal point became the simplicity and intuitive nature of the UX. We further enhanced user engagement by incorporating interactive 3D elements and animations, encouraging exploration of various locations and subsequently elevating the app's retention rate.
Immerse the app with relevant functions
After delving into the product concept and client's business model, we devised a roadmap, integrating new features like foot traffic projections, enhanced filters, reactions, and more.
Eliminate all user flow frictions
Prioritizing simplicity and intuitiveness in the user experience, we crafted a product that has become a preferred choice for leisure activities.
Devise unique features for standout distinction
We developed an interactive 3D map for local discovery and included social-media-style features like reactions, interactive tags and more to boost user engagement.
Their work perfectly reflects the vision we had at the start, helping us create a user-friendly and easy-to-navigate mobile app. We are looking forward to having a long-term relationship with Lazarev.
Introducing interactive map
After assessing Mappn's market environment, we pinpointed three audience segments: tourists, nightlife enthusiasts, and those seeking quieter social spots. To cater to these groups, we introduced an advanced filter feature, enabling users to search for places based on their preferences.
Discovering a real market need. Step-by-step hands-on guide
After a deep market and product concept analysis, we developed innovative features to boost user engagement. These included reactions, reviews, user tips, comprehensive venue previews, booking functionality, quick video reviews, personalized recommendations, curated lists of saved locations, and more.
Interactive design for an entertainment app
Exceptional customer service is a critical factor in setting an app apart from its rivals, so we ensured that Mappn excels in this regard. We introduced an intuitive Help & Support center, offering users access to essential information. This includes a comprehensive FAQs section that addresses a range of inquiries and also provides detailed Terms & Conditions, assuring users of our commitment to transparent and fair rules.
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