7. Wakey-wakey, it's time to publish
The second-most-popular question among those who decided to conquer the Dribbble is “when to post ?”.
Wednesday is the most active day, so it's easier to get to the top on Tuesday or Friday. The Popular feed displays the most favored works of a pending day, keep this in mind when deciding how many shots to publish per week.
The screenshot shows the activity of Dribbble users in the Ukrainian time zone UTC + 02: 00. To be honest, we hoped that the shot published at 10 am Ukraine time would get appreciation from the European audience and by 10 am NY time will already sit firmly at the top when US people wake up. In fact, it’s still difficult for us to compete with profiles that have tens of thousands of followers and get more likes. Alas, by 10 am NY time, we’re usually squeezed out of the Popular feed :)
We're still looking for the best posting options, but we've learned one thing for sure. If you've published a project but see its small coverage , don't be afraid to delete it and republish it. The same project may show different results at different times.
By connecting Google Analytics to your Dribbble account, you can get a lot of insights. Pretty useful statistics can also be found in the Similarweb service simply by inserting Dribbble into the search bar.
8. Content plan and frequency - it’s worth it?
Only the lazy one hasn’t said that the key to success on Dribbble is the frequency of the publications. As Peter Deltondo from Unfold said, one needed to post at least 3 times a week.
Several times we noticed one company publishing a few shots on the same day, which appeared in the Popular feed. That case brought us to a pretty clear idea that frequent hitting the top makes you recognizable within the platform and your follower growth rate increases.
You need to treat Dribbble like any other sales channel: without prepared content and a publication schedule, you’ll most likely get pushed out, and then it will be more challenging to raise awareness. The more often you’re seen at the top, the more followers you get.
9. Multi-shots and attachments: some statistics
Pro profiles benefit from Multi-shots, which allows them to upload up to 8 images or videos in 1 Shot. And they also have access to the statistics of views of attachments and multi-shots. Well, we also have a Pro profile, and our statistics figures are equal to zero.
We've seen other agencies inserting parts of the interfaces or asking to subscribe. Given our experience with zero views of attachments, we decided not to publish them at all.
10. Real projects vs concepts: what performs better
Our experience shows that concepts are taken better than real projects. Most likely, this is because we’ve been publishing only archived projects so far.
Some popular profiles show design concepts only because it’s easier to show techniques that can’t be implemented to solve actual business problems. As a rule, such shots get more likes. That's because most Dribbble users are creative designers, not business owners seeking to solve their problems.
So, to be successful on this platform, you need to astonish with aesthetics. We tend to mix our feed to make it 50/50: some shots will present visual components, and others will show our UX solutions for real projects.