Strategic product design transforms last-mile delivery startup into a fast-scaling success, driving 30K+ orders and multi-location expansion.
Ninja Delivery, a Canadian ultrafast grocery app, delivers essentials in just 10 minutes across Waterloo and Toronto. After launching a dual-sided app designed by Lazarev.agency, the startup raised $2.8 million in seed funding, grew by over 20% week-over-week in three months, and fulfilled 30k+ orders.
Addressing Market Gaps with Smart Design Solutions
With the global grocery delivery market expected to reach $1.49 trillion by 2030, the competition is not just about speed, but about delivering simplicity at scale. Yet, despite massive growth, the market remains crowded with bloated apps and poor courier experiences.
Ninja Delivery entered this under-optimized space with a clear vision to deliver intuitive experiences both for clients and couriers. The platform founders needed an efficient logistics platform that matched the pace of their strategy and felt instantly usable across user groups.
Redesign in 4 Measurable Wins: Seed Funding, Order Volume, and Expansion
Lazarev.agency approached Ninja Delivery’s redesign strategically while staying true to the brand’s identity. The use of a ninja mascot, energetic color palette, and instant-load screens created an emotional connection. The customer and courier apps worked in sync, offering speed and delight across the board.
Lazarev.agency’s mobile-first MVP of the app delivered measurable results, as highlighted in the following metrics:
- $2.8M in seed funding raised shortly after the app release.
- 20%+ week-over-week growth throughout Summer 2021.
- 30,000+ orders fulfilled within the first year.
- Expansion into 3 new dark store locations.
Lazarev.agency’s Design Thinking in Action
How did we do it? Lazarev.agency focused on three strategic fronts to turn Ninja’s operational edge into a digital advantage:
- Customer app MVP: Crafted an intuitive, tap-to-checkout shopping flow tailored for urgency. Users can register or log in as guests to complete their orders. Bold CTAs minimized decision fatigue and kept the experience aligned with the brand.
- Courier app optimization: Designed a no-nonsense delivery interface, helping couriers navigate pickups, drop-offs, routing, and customer preferences with minimal training.
- Brand-forward landing page: Developed an actionable landing page that delivered the value proposition in one scroll, converting curious visitors into loyal customers or couriers.
“We wanted the app to feel as fast as the delivery itself. That meant trimming the fat, guiding users visually, and building trust without friction.”
{{Oleksandr Koshytskyi}}
Design Solutions That Yield Results
The Ninja Delivery case proves that even in logistics-heavy industries, design can be a growth lever. Lazarev.agency translated Ninja Delivery’s operational speed into intuitive user flows and emotionally resonant branding.
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