Weekly design & tech digest | Week of August 18-22, 2025

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Summary

🚀 This week the funding floodgates opened and design reality shifted hard. AI companies are throwing around $500M+ valuations like confetti, ChatGPT mobile just hit $2B revenue, and platforms are rewriting their rules faster than users can keep up.

Buckle up because this digest hits differently and you're gonna want to screenshot half of these takes. Keep reading, this one's loaded.

Industry Moves 

  • Genow raises €1.65M to fix corporate knowledge chaos. Corporate knowledge is scattered like confetti after a merger. Genow just scored €1.65 million in seed funding to solve this mess with their unified platform. HTGF led the round, with BMH and notable angels including Markus Becker jumping in. 
  • What Figma $1.2B tech cash-out means. Figma's blockbuster public offering signals major changes in how design tool companies approach market exits. Their unusual IPO structure shows that design-first companies can command massive valuations when they prove product-market fit at enterprise scale.
  • Cohere lands $500M at $6.8B valuation, becomes ChatGPT's biggest threat. Toronto's Cohere just closed a massive $500 million round with NVIDIA, Salesforce, and AMD backing them. At a $6.8B valuation, they're positioned to challenge OpenAI's dominance. Radical Ventures and Inovia Capital led this oversubscribed round. 
  • Refold AI raises $6.5M to kill enterprise system integrators. Bengaluru and San Mateo-based Refold AI wants to eliminate the $50B system integration industry with AI agents that write, test, and maintain complex integrations autonomously. Their $6.5M raise suggests investors believe human integrators are about to become extinct. 
  • Conduit grabs $375K to solve frontline worker burnout. Pittsburgh's Conduit raised $375,000 from Richard King Mellon Foundation to tackle scheduling chaos that's burning out frontline workers. Their AI-powered workforce management platform now has $460K total funding. 

Product Reality Check

  • TikTok's new guidelines reveal their real priorities. TikTok's updated Community Guidelines show three key shifts: marketplace prioritization, deeper personalization per user, and relaxed AI content rules. The subtext? They're positioning for commerce domination while opening doors for AI-generated content. Smart moves for platform evolution.
  • ChatGPT mobile hits $2B revenue, destroys competition. Since May 2023, ChatGPT's mobile app generated $2 billion in consumer spending 30x more than Claude, Copilot, and Grok combined. At $2.91 per install, they've cracked the monetization code while competitors struggle with user acquisition. 
  • Bluesky crosses 30M users as X implodes. Bluesky's explosive growth to 30 million users directly correlates with X's controversial policy changes, especially the criticized block feature updates and AI training permissions. When users flee, they need somewhere to land. Bluesky positioned perfectly for the exodus.
  • Instagram tests "Picks" for interest matching. Meta's working on an internal prototype called "Picks" to help users find common interests. Not being tested externally yet, but signals Instagram's push toward deeper social connections beyond surface-level scrolling. Smart play for engagement retention.

Design Wins That Work

  • We transformed Bacca AI's complex SRE story into revenue protection. Bacca AI’s AI-powered SRE prevents costly downtime, but their website hid its business impact in tech jargon. We revamped their messaging and web presence, linking uptime directly to revenue while keeping technical depth for engineers.
  • Amsterdam Athenaeum experiments with visual language. Amsterdam's legendary Athenaeum Nieuwscentrum is testing new visual identity through temporary window lettering. Design studio jetset_experimental soft-launched this project over summer. Sometimes the best rebrands start as experiments.
  • Pizza Hut finally unifies global branding. Pizza Hut unveiled new logos for international markets (UK, Canada, Australia) that were excluded from their 2019 US refresh. These markets were stuck with the 2014 version until now. 
  • Royal Institute of Philosophy gets "Question Everything" rebrand. The UK's largest independent philosophy charity unveiled a new brand identity ahead of its centenary. Core strategy: "Question Everything." Clean positioning for an organization that needs to make philosophy accessible beyond academic circles.

Events To Monitor

  • NAWBO Leadership Academy (Aug 19-20, Washington, D.C.) — Empowering women entrepreneurs with leadership skills, funding advice, and networking.
  • Testμ Conference (Aug  19–21, Online) It’s an excellent fit for QA, DevOps, and ML engineers who prioritise making systems reliable and secure.

This Week's Reality Check

UX Personas: Stop Guessing, Start Designing with Data

Strong personas eliminate assumptions and drive evidence-based decisions. Real-world persona implementation shapes adaptive, user-aware interfaces that actually respond to user behavior patterns. We use custom personas to boost engagement, reduce drop-off, and uncover hidden user needs that competitors miss entirely.

🔍 Read more

AdTech UX/UI in 2025: Retention Is Everything

One poor brand experience equals instant tab switch. Users judge your website design within milliseconds, and first impressions stick harder than ever. Intuitive UI happens when simplicity and functionality merge seamlessly, creating experiences that feel effortless even when the underlying tech is complex.

🔍 Read more

🔥 Next week: More wins, fewer buzzwords.

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