in UI/UX design
New York web design company for your product
Too many tools, too little clarity? We helped streamline a sales CRM, leading to a 50% lift in lead conversion and a 3x faster learning curve. Let’s bring clarity to your product suite as well.
Web design New York leads to bigger wins
New York doesn’t wait, and your product can’t afford to either. In a city where attention is currency and expectations are high, better UX is leverage.
At Lazarev.agency, web designers build digital products that move at New York speed. We design for the city that never waits.
Complex platform? We streamline it. AI integration? Already thinking two steps ahead. Our work turns chaos into clarity and clarity into conversions.
We’ve been doing this since 2017. Not just designing interfaces, but reshaping how products work, scale, and grow. We work with product strategy at its core. Because in New York, great ideas win on performance.
Design for your domain
We’ve built in your space. Check out our list of industries.
A closer look at our web design cases
When startups and enterprises need to move fast, they call us.
Our NYC web design services
Lazarev.agency's web designers don’t believe in surface-level design. Our New York web design services are driven by deep research, strategic alignment, and forward-thinking architecture. B2B SaaS or consumer app — doesn’t matter. If it’s complex, we make it clear. If it clicks, it converts.
AI agent interface design
Focus is on decision-making. Interfaces are structured around how the agent learns, responds, and earns user trust.
Multimodal AI experience
Design bridges voice, chat, and visuals into a seamless flow. Users switch modes without losing context or patience.
Predictive UX architecture
Flows anticipate user behavior based on past patterns and AI modeling. What used to be a click becomes a suggestion.
AI usability audits
Each audit maps friction between users and AI systems. Findings translate into design changes that make outputs clearer, faster, and more accurate.
Real clients say
See what happens when high expectations are actually met.
"Lazarev is top-notch in what they do and they charge accordingly."
"Their team helped our staff stay productive and focused on the deliverables."
Our office
Crafting digital experiences in New York: our story
At Lazarev.agency, we design websites that match New York’s pace — bold, fast, and impossible to ignore. In a city that never sleeps, where global finance, media, tech, and culture intersect, your digital presence can’t afford to be average. It has to stand out, convert, and deliver results in real time.
New York businesses face some of the toughest competition in the world. From Wall Street firms and disruptive fintechs to fashion houses, media outlets, and startups scaling out of Brooklyn, every brand is fighting for attention. That’s why our approach to web design starts with clarity: who you are, who you serve, and what sets you apart. From there, we create digital platforms that are sharp, intuitive, and built to perform under pressure.
in UI/UX design
projects completed
Lazarev.agency builds high-performing websites that help New York businesses stand out in the world’s most competitive market.
Our work blends seamless UX, striking UI, and smart strategy that grows with your business. Whether you’re connecting with global clients or local communities, we design sites that make your brand memorable and keep users engaged.
Every Lazarev.agency project is grounded in four essentials: deep research, intuitive UX, modern UI, and product strategy that scales. The result? More traffic, higher conversions, and stronger engagement across every audience you serve.
We don’t just design websites for New York businesses. We help them cut through the noise, claim their space, and build digital experiences worthy of the city itself.
Our approach principles
Design without data is decoration. That’s why our web designers start with analytics, align with user goals, and test every assumption. You’ll see real improvements: lower bounce rates, faster onboarding, and stronger product-market fit. We make design decisions that show up in your business performance.
We understand that a well-structured and expertly managed design process is the cornerstone of a successful project.
Discovering your
goals and vision
Our journey begins with in-depth consultations where we attentively listen to your goals, preferences, and ideas. This initial step allows us to fully comprehend your vision, ensuring that the designs we create resonate with your target audience and align seamlessly with your project's objectives.
Creating informational architecture
Our talented team moves on to structuring the content and creating the framework for your website. This crucial step ensures that the layout and navigation are intuitive and user-friendly.
Building wireframes
& prototypes
We concentrate on crafting visually stunning designs that mirror your brand's identity while prioritizing a seamless user experience. These design concepts are then transformed into interactive prototypes, offering you an insightful preview of how your website will function.
Development
on Webflow
Our skilled developers step in to transform your design into a tangible reality. They leverage Webflow to create a website that not only operates smoothly but also looks exceptional on all devices. Plus, it is easy to use and can be edited without technical expertise.
Testing and
iterating
Quality assurance takes center stage. We meticulously test your website, identifying and rectifying any issues to ensure flawless performance and increase your convesrions.
Our clients
Whether you're an AI startup aiming for Series D or an established brand seeking a digital transformation, our award-winning team will take your user-experience to the next level.
We enhanced the UX for advanced Shopify analytics, helping Peel raise $5M and leading to its acquisition by Shopify.
Streamlining Boeing’s blueprint approval process, we optimized and simplified company-wide procedures.
Supporting Blade’s marketing activities in the US and Europe, we boosted their market presence and engagement.
We transformed internal communication and onboarding at Hewlett Packard by creating a series of engaging motion reels, making the training process more effective.
Designed an AI + News platform for content company founded by Patric Bet-David.
Improving UX on Corel Draw’s landing pages, we enhanced user experience and engagement.
Creating a new learning experience for Abu Dhabi University, we drove educational innovation and engagement.
Designing digital campaigns for Merkle, we attracted more customers and drove engagement.
We uplifted Sopra Banking Software website design system for scalability, enhancing their digital presence.
Golden standard in UX + AI
Want to see how we do it?
& Recognition
Our team’s work was honored with most of the world-known trophies
FAQ
What makes Lazarev.agency the right NYC web design agency?
Most NYC web design agencies focus on surface visuals. We don’t. Lazarev.agency is a product-focused design company that builds high-converting, Webflow-powered websites grounded in UX strategy. With over $500M in revenue and funding driven for clients, we design digital experiences that perform.
Do you offer custom websites or use templates?
Every website we deliver is fully custom built from scratch to fit your brand identity, user behavior, and business objectives. We tailor every element from UX flows to responsive layout and animation for conversion, engagement, and credibility across all major devices and browsers.
Which platform do you use for a new website — WordPress, Webflow, or something else?
We only work with Webflow. It’s the fastest, most flexible platform for building responsive, scalable websites with visual precision. We don’t touch WordPress or template-based CMSs because they limit design integrity, performance, and future growth.
Can your New York City web design team collaborate with our developers or internal stakeholders?
Yes. We often partner with internal development teams, tech vendors, and even Sitecore integrators. Our process is flexible. You’ll never be left with a static Figma file. We stay involved through implementation to ensure your website is built to the quality we designed.
How do I choose the right web design agency in New York?
Start by reviewing each NYC web design agency’s portfolio. Look for professionally designed websites that align with your industry, audience, and business goals. A strong web design company will offer more than pretty layouts. They’ll bring a full-stack web design team or third-party recommendations for SEO specialists, content strategy, and even digital marketing services. Whether you’re launching a new website or refreshing an old one, your New York web design partner should build for growth, performance, and search engine rankings.
I run an eCommerce business. What should I expect from a New York web design company?
Expect more than a checkout page. A great York web design company will build a fully functional website designed for online shopping — fast, frictionless, and mobile-optimized. From product listing optimization and payment integration to technical support, maintenance services, and responsive websites, every detail must support the customer journey. Add in social media marketing, strong CTAs, and real-time analytics — and your online store becomes a conversion engine. Bonus: if your web design agency offers digital marketing efforts too, you’ll scale faster with fewer vendors involved.
Can you help with eCommerce websites and online stores?
Yes, we’ve designed fully custom, responsive eCommerce websites with optimized product listings, smooth UX, and Webflow-native shopping functionality. From payment gateway integration to mobile shopping flow, we ensure your online store feels fast, secure, and easy to buy from.
Let’s build your New York edge.
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