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AI-backed marketing SaaS raises a 3.8M USD funding

Digests

September 12, 2024

AI-backed marketing SaaS raises a 3.8M USD funding

Kseniia Shyshkova
Kseniia Shyshkova

Head of PM

1
min read
A 3D model of a neon robot on a white background.

Our client leveraged the power of AI and decentralized data before it became massive mainstream. Discover all about the cutting-edge marketing SaaS startup and its major win.

And they were the ones to deliver it to the world. Behold, a Swedish B2B SaaS tool, Fieldstream.

What’s Fieldstream?

It's a game-changing marketing ecosystem built on AI, decentralized, and neuro data. The platform provides a robust algorithmic forecast helping users monitor, manage marketing activities, and plan budgets.

But there were some critical issues that kept Fieldstream from a seamless experience. The platform was too complex for not-so-tech-savvy newcomers, which affected the product's usability and potentially caused users to drop off.

Lazarev. tried & true approach

Our team embarked on a journey to deal with the issues, offer key points to amplify the platform, and redesign it.

We led the Fieldstream project from the discovery phase to the final design solutions crafting an ultimate dashboard and platform sections that balance rich functionality and clear structure. 

Together they make a final SaaS design that empowers newcomers and advanced users to make the most of Fieldstream.

Display of the Fieldstream interface's 'Before' version on a desktop screen
Display of the Fieldstream interface's After version on a desktop screen

A well-deserved milestone

The cherry on top of this story is that Fieldstream secured 3.8M USD million in pre-seed funding. 

We deem it a winning outcome worth a standing ovation. Our team couldn't be more happy and proud to have partnered with such a powerful product that keeps evolving and growing.

Before you leave this page, if you need a team to amp your project with design, let’s see how we can make it happen.

Contact us at [email protected]

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